Integrated Marketing Exam #8 Questions And Answers
1. How many points are available for this class? - correct answer 750
2. In terms of reference groups, a student hospitality club (for a member) would be
considered a - correct answer Secondary membership group
3. The buyer decision process begins with - correct answer Need recognition
4. Pepsi Max's "Uncle Drew" commercials are an example of marketing via the use of -
correct answer Aspirational groups
5. ___ is/are made up of the basic values, perceptions, wants, and behaviors a person
learns from society. - correct answer Culture
6. The idea of buyers remorse is appropriately referred to as - correct answer Cognitive
dissonance
7. There are two types of membership groups that can be important determinates of ?
Attitudes and behaviors - correct answer Primary/secondary
8. The environmental factor that effects the broadest and deepest infliction on behavior -
correct answer Culture
9.Which of the following is not an environmental characteristic affecting consumer
behavior - correct answer Topical
10. In the acronym MICE the I stands for - correct answer Incentives
11. In terms of total revenues, SMERF business is more valuable than MICE business -
correct answer False
12. ___ is a form of non-group organizational buying - correct answer Business Travel
13. ____ are typically planned by large corporations such as American Express, Carson
Wagonlit and Consortia - correct answer Corporate meetings
14. A hotel's sales and marketing staff are primarily in charge of - correct answer
Organizational/group bookings?
15. The primary difference between demographic and psychographic variables is that
demographic variables are much easier to measure - correct answer True
16. Dividing a market into groups based on consumers' knowledge, attitude, use, or
response to a product is called - correct answer Behavioral Segmentation
1. How many points are available for this class? - correct answer 750
2. In terms of reference groups, a student hospitality club (for a member) would be
considered a - correct answer Secondary membership group
3. The buyer decision process begins with - correct answer Need recognition
4. Pepsi Max's "Uncle Drew" commercials are an example of marketing via the use of -
correct answer Aspirational groups
5. ___ is/are made up of the basic values, perceptions, wants, and behaviors a person
learns from society. - correct answer Culture
6. The idea of buyers remorse is appropriately referred to as - correct answer Cognitive
dissonance
7. There are two types of membership groups that can be important determinates of ?
Attitudes and behaviors - correct answer Primary/secondary
8. The environmental factor that effects the broadest and deepest infliction on behavior -
correct answer Culture
9.Which of the following is not an environmental characteristic affecting consumer
behavior - correct answer Topical
10. In the acronym MICE the I stands for - correct answer Incentives
11. In terms of total revenues, SMERF business is more valuable than MICE business -
correct answer False
12. ___ is a form of non-group organizational buying - correct answer Business Travel
13. ____ are typically planned by large corporations such as American Express, Carson
Wagonlit and Consortia - correct answer Corporate meetings
14. A hotel's sales and marketing staff are primarily in charge of - correct answer
Organizational/group bookings?
15. The primary difference between demographic and psychographic variables is that
demographic variables are much easier to measure - correct answer True
16. Dividing a market into groups based on consumers' knowledge, attitude, use, or
response to a product is called - correct answer Behavioral Segmentation
