WGU c712 OA Exam Actual Questions and Verified Answers Latest 2025/2026 COMPLETE FREQUENTLY MOST TESTED QUESTIONS WITH COMPLETE SOLUTION /GET IT 100% ACCURATE!(Graded A+)

WGU c712 OA Exam g g g




Actual Questions and Verified Answers / A+ Grade
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1. Consumer Decision process g g




Ans> 1. Problem-Opportunity Recognition
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2. Search

3. Evaluation of Alternatives g g




4. Purchase Decision g




5. Purchase Act g




6. Post-purchase Evaluation g




2. interpersonal determinants in consumer decision making process
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Ans> Cultural influences
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Family influences Socia
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l influences
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3. Personal Determinants in consumer decision making process
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Ans> Needs and motives
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Perception g



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, Attitudes Le g




arninig Self- g




concept

4. Criteria for Effective Segmentation g g g




Ans> - the market segment must present mea- surable purchasing power and size.
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- marketers must find a way to promote and serve the market segment effectively.
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- marketers must then identify segments large enough to give them good profit p
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otential.

- the firm must aim for segments that match its marketing capabilities
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5. four common bases for segmenting consumer markets
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Ans> Geographic segmen- tation
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Demographic segmentation P g g




sychographic segmentation P g g




roduct-related segmentation g




6. core based statistical area (CBSA)
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Ans> Collective term for metropolitan and mi- cropolitan statistical areas.
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7. metropolitan statistical area (MSA) g g g




Ans> Freestanding urban area with a population in the urban center of at least 50,000
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and a total MSA population of 100,000 or more.
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