SEM580 Quiz #2 UPDATED ACTUAL
Questions and CORRECT Answers
Marketing may be subtle or overt. In your WOC Nursing Practice you will be marketing your
services and others will be marketing their products and services to you. Marketing is described
as:
Select one:
a. The process of planning and executing the conception, pricing, promotion, and distribution of
ideas, goods, and services to create exchanges that satisfy individual and organizational
objectives.
b. A complex process involving professional services to develop implementation strategies for
the WOC Nurse practice.
c. Marketing is the same thing as promotion - the words are interchangeable.
d. The exchange of goods and services so that an objective of your WOC Nursing practice is
achieved. - CORRECT ANSWER - a. The process of planning and executing the
conception, pricing, promotion, and distribution of ideas, goods, and services to create exchanges
that satisfy individual and organizational objectives.
An important aspect of the WOC Nurse's Role is knowledge and implementation of risk
reduction strategies. Select the answer with the best examples of risk reduction.
Select one:
a. Have the new WOC Nurse make rounds and discuss care plans for the patients on the unit.
b. Focus on prevention and early detection of potential complications.
c. Identify strategies to increase staff and patient satisfaction.
d. Implement all WOC cares for the patients so that you can assure quality. - CORRECT
ANSWER - b. Focus on prevention and early detection of potential complications.
You are joining an existing WOC Nursing Practice where the need for an Ostomy Outpatient
Clinic has been identified. Part of your new role is to develop a business plan to discuss the
benefits of that clinic. What type of customer will be targeted in this promotional part of the
business plan?
Select one:
a. Influencers: regulatory bodies and insurance companies.
, b. End-Users: Ostomy patients and their families.
c. Decision-makers - administrators.
d. Influencers and end-users. - CORRECT ANSWER - c. Decision-makers -
administrators.
As a WOC Nurse, manufacturer representatives will seek your time and attention to look at new
product and, potentially, recommend purchasing that products for use in your health care setting.
In this situation, you are the target of the marketing approach and would be an example of a/an:
Select one:
a. Decision-maker.
b. Influencer.
c. End-user.
d. Collaborator. - CORRECT ANSWER - b. Influencer.
Why is it important to clearly delineate your products and services to the health care team and
care setting administration? Select the BEST answer below:
Select one:
a. Administrators, nurses, and providers can utilize a full range of your services.
b. Marketing efforts in the care system can identify a broad range of patient services it provides.
c. Regulatory bodies can recognize the proper use of your services.
d. Insurance companies can utilize your services in Quality Improvement initiatives. -
CORRECT ANSWER - a. Administrators, nurses, and providers can utilize a full range of
your services.
What products and services does the Wound Care Nurse Specialist provide?
Select one:
a. Wound assessment, topical management, and surgical sharp debridement.
b. Risk management activities that document admission skin issues, early prevention, and
reduced recidivism (reoffending) approaches.
c. Patient assessment, referral to other health care professionals and ordering diagnostic tests.
Questions and CORRECT Answers
Marketing may be subtle or overt. In your WOC Nursing Practice you will be marketing your
services and others will be marketing their products and services to you. Marketing is described
as:
Select one:
a. The process of planning and executing the conception, pricing, promotion, and distribution of
ideas, goods, and services to create exchanges that satisfy individual and organizational
objectives.
b. A complex process involving professional services to develop implementation strategies for
the WOC Nurse practice.
c. Marketing is the same thing as promotion - the words are interchangeable.
d. The exchange of goods and services so that an objective of your WOC Nursing practice is
achieved. - CORRECT ANSWER - a. The process of planning and executing the
conception, pricing, promotion, and distribution of ideas, goods, and services to create exchanges
that satisfy individual and organizational objectives.
An important aspect of the WOC Nurse's Role is knowledge and implementation of risk
reduction strategies. Select the answer with the best examples of risk reduction.
Select one:
a. Have the new WOC Nurse make rounds and discuss care plans for the patients on the unit.
b. Focus on prevention and early detection of potential complications.
c. Identify strategies to increase staff and patient satisfaction.
d. Implement all WOC cares for the patients so that you can assure quality. - CORRECT
ANSWER - b. Focus on prevention and early detection of potential complications.
You are joining an existing WOC Nursing Practice where the need for an Ostomy Outpatient
Clinic has been identified. Part of your new role is to develop a business plan to discuss the
benefits of that clinic. What type of customer will be targeted in this promotional part of the
business plan?
Select one:
a. Influencers: regulatory bodies and insurance companies.
, b. End-Users: Ostomy patients and their families.
c. Decision-makers - administrators.
d. Influencers and end-users. - CORRECT ANSWER - c. Decision-makers -
administrators.
As a WOC Nurse, manufacturer representatives will seek your time and attention to look at new
product and, potentially, recommend purchasing that products for use in your health care setting.
In this situation, you are the target of the marketing approach and would be an example of a/an:
Select one:
a. Decision-maker.
b. Influencer.
c. End-user.
d. Collaborator. - CORRECT ANSWER - b. Influencer.
Why is it important to clearly delineate your products and services to the health care team and
care setting administration? Select the BEST answer below:
Select one:
a. Administrators, nurses, and providers can utilize a full range of your services.
b. Marketing efforts in the care system can identify a broad range of patient services it provides.
c. Regulatory bodies can recognize the proper use of your services.
d. Insurance companies can utilize your services in Quality Improvement initiatives. -
CORRECT ANSWER - a. Administrators, nurses, and providers can utilize a full range of
your services.
What products and services does the Wound Care Nurse Specialist provide?
Select one:
a. Wound assessment, topical management, and surgical sharp debridement.
b. Risk management activities that document admission skin issues, early prevention, and
reduced recidivism (reoffending) approaches.
c. Patient assessment, referral to other health care professionals and ordering diagnostic tests.
