SURVEY OF ADVERTISING 1300 EXAM
QUESTIONS WITH COMPLETE
ANSWERS
Ethical - ANSWER-Doing the right thing in the right situation
Advertising - ANSWER-The structured and composed non personal communication of
info and products (goods, services & ideas)
-paid for
-mass mediated
-has an identified source
-persuasive
What cannot be advertised? - ANSWER-Skills (the skills of the workers)
The 4 P'S - ANSWER-Price, Product, Promotion, place
Medium - ANSWER-Using someone as a middle man --> used as channel of
communication
Marketing - ANSWER-the process planning and executing...
- promoting and selling products or services, including market research and advertising.
(includes the 4 P's)
-create exchanges that satisfy the perceived needs, wants and objectives of individuals
and organizations
What is not a principle of free market economics - ANSWER-Supply and Demand
Advertising is not used for - ANSWER-To ensure that products are offered at everyday
low prices
What type of advertising did they have to use in the olden days? - ANSWER-Symbols
because they couldn't read
How does Advertising affect business? - ANSWER-It makes people become brand
loyalty, and it spot lights innovation (think of apple when they create a new product)
Market Segmentation - ANSWER-A process by which marketers search for unique
groups of people whose needs could be addressed through a more specialized product.
(dentures old people)
Trade Advertising - ANSWER-When a company wants to promote their product to a
direct line to its retail partners or distributors.
QUESTIONS WITH COMPLETE
ANSWERS
Ethical - ANSWER-Doing the right thing in the right situation
Advertising - ANSWER-The structured and composed non personal communication of
info and products (goods, services & ideas)
-paid for
-mass mediated
-has an identified source
-persuasive
What cannot be advertised? - ANSWER-Skills (the skills of the workers)
The 4 P'S - ANSWER-Price, Product, Promotion, place
Medium - ANSWER-Using someone as a middle man --> used as channel of
communication
Marketing - ANSWER-the process planning and executing...
- promoting and selling products or services, including market research and advertising.
(includes the 4 P's)
-create exchanges that satisfy the perceived needs, wants and objectives of individuals
and organizations
What is not a principle of free market economics - ANSWER-Supply and Demand
Advertising is not used for - ANSWER-To ensure that products are offered at everyday
low prices
What type of advertising did they have to use in the olden days? - ANSWER-Symbols
because they couldn't read
How does Advertising affect business? - ANSWER-It makes people become brand
loyalty, and it spot lights innovation (think of apple when they create a new product)
Market Segmentation - ANSWER-A process by which marketers search for unique
groups of people whose needs could be addressed through a more specialized product.
(dentures old people)
Trade Advertising - ANSWER-When a company wants to promote their product to a
direct line to its retail partners or distributors.
