Marketo Certified Professional Practice Exam (Latest
Update) Questions and Verified Answers| 100% Correct|
Grade A+
A marketer is creating two local assets within a program. Which two local assets can be created in this
manner? (Choose two.)
A. Emails
B. Snippets
C. Segmentation
D. Landing pages - ANSWER-A. Emails
D. Landing pages
Which two tokens can be used in Adobe Marketo engage landing page?
A. Date Token
B. First Name Token
C. Smart Token
D. Dynamic Landing Page Token - ANSWER-A. Date Token
B. First Name Token
A new text field was added to a Marketo form, and the marketer immediately noticed that the format of
the data was inconsistent. The marketer needs to make sure that the field automatically applies the
correct formatting.
How can this be a goal accomplished?
A. Apply filters to the reports
B. Add a hint
C. Apply input masking - ANSWER-C. Apply input masking
,A marketing manager has an approved Adobe Marketo Engage landing page with a global form on it.
Later, the marketer makes an edit to the global form. What does the marketer need to do for the form
update to take effect on the Adobe Marketo engage landing page?
A. Approve landing page
B. Approve the landing page, then approve the global form
C. Approve the global form, then approve the landing page - ANSWER-C. Approve the global form, then
approve the landing page
A marketing team wants to include a promotional snippet in an email. Which two steps are needed to
take this action? (Choose two.)
A. Create a snippet in a draft
B. Create and approve a snippet
C. Select the editable area to convert a snippet, click the gear icon, and then select Edit.
D. Select the editable area to convert a snippet, click the gear icon, and then select Replace with Snippet
- ANSWER-B. Create and approve a snippet
D. Select the editable area to convert a snippet, click the gear icon, and then select Replace with Snippet
A marketing team wants to send a birthday-triggered email to their customers on their respective
birthdays. Which date field operator would the Marketo practitioner use in the smart list?
A. in past before
B. on or before
C. is - ANSWER-C. is
A marketer wants to ensure that emails containing gated content get sent as soon as a form is filled out.
How would the Smart List in this Smart Campaign be set up to meet this goal?
A. Trigger: Fills out form
, B. Filter: Filled out form
C. Trigger: Filled out form
D. Filter: Fills out form - ANSWER-A. Trigger: Fills out form
A marketer needs to send a one off email to internal employees for an urgent update for the company.
The internal employees' email addresses are already targeted in a Smart List titled, 'Internal Employees'
Which Smart Campaign setup would be used to meet this goal?
A. Create a new smart campaign > Use a filter "Member of Smart List=Internal Employees", and "Send
email" as the flow step. Activate campaign.
B. Create a new smart campaign > Use a filter "Member of Smart List=Internal Employees", and "Send
email" as the flow step. Schedule it "Run Once"
C. Modify existing smart campaign > Use a filter "Member of Smart List=Internal Employees", and "Send
email" as the flow step. Schedule it "Run Once"
D. Create a new smart campaign > Use a Trigger "New Person is created", and "Send email" flow step
with Add Choice "Member of Smart List=Internal Employees". Schedule it "Run Once" - ANSWER-B.
Create a new smart campaign > Use a filter "Member of Smart List=Internal Employees", and "Send
email" as the flow step. Schedule it "Run Once"
A marketer intends to schedule a Batch Smart campaign to run at a later time. How much time in
advance should this campaign be scheduled?
A. Minimum 15 mins before
B. Minimum 10 mins before
C. Minimum 20 mins before - ANSWER-A. Minimum 15 mins before
A Marketing automation specialist is building an email with dynamic content in different languages.
Which element must be set up first to enable this action?
A. Smart list
B. Segmentation
Update) Questions and Verified Answers| 100% Correct|
Grade A+
A marketer is creating two local assets within a program. Which two local assets can be created in this
manner? (Choose two.)
A. Emails
B. Snippets
C. Segmentation
D. Landing pages - ANSWER-A. Emails
D. Landing pages
Which two tokens can be used in Adobe Marketo engage landing page?
A. Date Token
B. First Name Token
C. Smart Token
D. Dynamic Landing Page Token - ANSWER-A. Date Token
B. First Name Token
A new text field was added to a Marketo form, and the marketer immediately noticed that the format of
the data was inconsistent. The marketer needs to make sure that the field automatically applies the
correct formatting.
How can this be a goal accomplished?
A. Apply filters to the reports
B. Add a hint
C. Apply input masking - ANSWER-C. Apply input masking
,A marketing manager has an approved Adobe Marketo Engage landing page with a global form on it.
Later, the marketer makes an edit to the global form. What does the marketer need to do for the form
update to take effect on the Adobe Marketo engage landing page?
A. Approve landing page
B. Approve the landing page, then approve the global form
C. Approve the global form, then approve the landing page - ANSWER-C. Approve the global form, then
approve the landing page
A marketing team wants to include a promotional snippet in an email. Which two steps are needed to
take this action? (Choose two.)
A. Create a snippet in a draft
B. Create and approve a snippet
C. Select the editable area to convert a snippet, click the gear icon, and then select Edit.
D. Select the editable area to convert a snippet, click the gear icon, and then select Replace with Snippet
- ANSWER-B. Create and approve a snippet
D. Select the editable area to convert a snippet, click the gear icon, and then select Replace with Snippet
A marketing team wants to send a birthday-triggered email to their customers on their respective
birthdays. Which date field operator would the Marketo practitioner use in the smart list?
A. in past before
B. on or before
C. is - ANSWER-C. is
A marketer wants to ensure that emails containing gated content get sent as soon as a form is filled out.
How would the Smart List in this Smart Campaign be set up to meet this goal?
A. Trigger: Fills out form
, B. Filter: Filled out form
C. Trigger: Filled out form
D. Filter: Fills out form - ANSWER-A. Trigger: Fills out form
A marketer needs to send a one off email to internal employees for an urgent update for the company.
The internal employees' email addresses are already targeted in a Smart List titled, 'Internal Employees'
Which Smart Campaign setup would be used to meet this goal?
A. Create a new smart campaign > Use a filter "Member of Smart List=Internal Employees", and "Send
email" as the flow step. Activate campaign.
B. Create a new smart campaign > Use a filter "Member of Smart List=Internal Employees", and "Send
email" as the flow step. Schedule it "Run Once"
C. Modify existing smart campaign > Use a filter "Member of Smart List=Internal Employees", and "Send
email" as the flow step. Schedule it "Run Once"
D. Create a new smart campaign > Use a Trigger "New Person is created", and "Send email" flow step
with Add Choice "Member of Smart List=Internal Employees". Schedule it "Run Once" - ANSWER-B.
Create a new smart campaign > Use a filter "Member of Smart List=Internal Employees", and "Send
email" as the flow step. Schedule it "Run Once"
A marketer intends to schedule a Batch Smart campaign to run at a later time. How much time in
advance should this campaign be scheduled?
A. Minimum 15 mins before
B. Minimum 10 mins before
C. Minimum 20 mins before - ANSWER-A. Minimum 15 mins before
A Marketing automation specialist is building an email with dynamic content in different languages.
Which element must be set up first to enable this action?
A. Smart list
B. Segmentation
