Marketo Certified Professional Exam (Latest Update)
Questions and Verified Answers| 100% Correct| Grade A+
My Tokens - ANSWER-Custom tokens created either at the campaign folder or program level. My tokens
allow you to enter data about your program in one place, then replace that info with the value you
specify and retrieve this information in other parts of the program.
Local My Tokens - ANSWER-My Tokens that are created locally within a specific campaign folder level,
they are inherited down to all programs contained within the campaign folder. When you create My
Tokens at the program level, they are specific to that program.
Overriden My Tokens - ANSWER-My tokens that have been inherited from the campaign folder level and
are modified with custom settings specific to that program. The modifications you make at the program
level do not change the value of the token higher up at the campaign folder level.
Inherited My Tokens - ANSWER-My Tokens that are created at the campaign folder level for use across
all programs contained within the campaign folder.
Munchkin - ANSWER-Marketo's JavaScript-based web tracking system. It also inldues and API for
tracking AJAX Flash and others.
Operational Email - ANSWER-a non-marketing email such as an auto-response email following a
completed form request. These emails ignore the Unsubscribe and Marketing Suspended flags but do
observe Blacklisted and Email Invalid flags. Also, operation emails do not have unsubscribe links.
People by Status Report - ANSWER-Report type that shows how people are moving through processes
by checking how many of them appear in each Person Status value each month.
People Performance Report - ANSWER-Report type that measures database growth over time.
Period Cost - ANSWER-The cost per month associated with the program.
Person - ANSWER-New instances of Marketo will refer to "leads" or "records" as "people"
, Person Partition - ANSWER-Person Partitions act like separate databases. Each partition has its own
people that do not de-dupe or mix with other partitions
Lead/Person Cadence - ANSWER-The status that defines a person's ability to receive content from an
engagement program.
Local Assets - ANSWER-Assets created for use within a specific program, not at the global level.
Marketing Suspended - ANSWER-A person that you selected not to receive your marketing emails
(versus someone who unsubscribed and chose for themselves not to see)
Flow Step - ANSWER-A signle action taken against a person or set of people
Global Assets - ANSWER-Assets created in the design studio for global use across Marketo.
Grid - ANSWER-A table similar to a spreadsheet containing person, campaign, or reporting data with
built-in pagination, sorting, and filtering
Hard Bounce - ANSWER-An undeliverable email, usually because the recipient's email address has an
error or doesn't exist
Known Person - ANSWER-A person you can market to because you have their information in marketo
Engaged Lead/Person - ANSWER-a person who is active with your content
Email Invalid - ANSWER-A field indicating a person with an undeliverable email address
Exhausted - ANSWER-When a person has received every piece of content in an engagement stream
Questions and Verified Answers| 100% Correct| Grade A+
My Tokens - ANSWER-Custom tokens created either at the campaign folder or program level. My tokens
allow you to enter data about your program in one place, then replace that info with the value you
specify and retrieve this information in other parts of the program.
Local My Tokens - ANSWER-My Tokens that are created locally within a specific campaign folder level,
they are inherited down to all programs contained within the campaign folder. When you create My
Tokens at the program level, they are specific to that program.
Overriden My Tokens - ANSWER-My tokens that have been inherited from the campaign folder level and
are modified with custom settings specific to that program. The modifications you make at the program
level do not change the value of the token higher up at the campaign folder level.
Inherited My Tokens - ANSWER-My Tokens that are created at the campaign folder level for use across
all programs contained within the campaign folder.
Munchkin - ANSWER-Marketo's JavaScript-based web tracking system. It also inldues and API for
tracking AJAX Flash and others.
Operational Email - ANSWER-a non-marketing email such as an auto-response email following a
completed form request. These emails ignore the Unsubscribe and Marketing Suspended flags but do
observe Blacklisted and Email Invalid flags. Also, operation emails do not have unsubscribe links.
People by Status Report - ANSWER-Report type that shows how people are moving through processes
by checking how many of them appear in each Person Status value each month.
People Performance Report - ANSWER-Report type that measures database growth over time.
Period Cost - ANSWER-The cost per month associated with the program.
Person - ANSWER-New instances of Marketo will refer to "leads" or "records" as "people"
, Person Partition - ANSWER-Person Partitions act like separate databases. Each partition has its own
people that do not de-dupe or mix with other partitions
Lead/Person Cadence - ANSWER-The status that defines a person's ability to receive content from an
engagement program.
Local Assets - ANSWER-Assets created for use within a specific program, not at the global level.
Marketing Suspended - ANSWER-A person that you selected not to receive your marketing emails
(versus someone who unsubscribed and chose for themselves not to see)
Flow Step - ANSWER-A signle action taken against a person or set of people
Global Assets - ANSWER-Assets created in the design studio for global use across Marketo.
Grid - ANSWER-A table similar to a spreadsheet containing person, campaign, or reporting data with
built-in pagination, sorting, and filtering
Hard Bounce - ANSWER-An undeliverable email, usually because the recipient's email address has an
error or doesn't exist
Known Person - ANSWER-A person you can market to because you have their information in marketo
Engaged Lead/Person - ANSWER-a person who is active with your content
Email Invalid - ANSWER-A field indicating a person with an undeliverable email address
Exhausted - ANSWER-When a person has received every piece of content in an engagement stream
