Chapter 1: MindTap Quiz Exam With Advanced Answers Guaranteed Pass.

Why are conventional media firms changing their ways and reorganizing? a. to go back to traditional strategies b. to meet the new media challenge c. to cut expenses and save money d. to satisfy the desires of stockholders - correct answer b. to meet the new media challenge One of the transformations caused by the convergence of different media outlets would be _____________. a. the ability to listen to the radio while driving b. the ability to watch television on a laptop c. the ability to record television programs without using a VCR d. the ability to watch more channels with a satellite dish - correct answer b. the ability to watch television on a laptop Which of the following BEST describes media convergence? a. an integration of old and new technologies b. an estimation of time, energy, and finances c. a configuration of planned and random strategies d. a combination of marketing and advertising - correct answer a. an integration of old and new technologies Which one of the following statements could be the best argument to convince a person to start using a smartphone? a. All jobs require the use of a smartphone. b. Smartphones are more useful for a variety of tasks as they now have functions like video streaming and Internet access. c. Smartphone usage has grown exponentially across all age demographics. d. Landlines will disappear in the next five years. - correct answer b. Smartphones are more useful for a variety of tasks as they now have functions like video streaming and Internet access. Our individual creativity and our cultures push back against the technologies and the corporations that deploy them to shape their development. a. True b. False - correct answer a. True Which of the following devices encompasses virtually all media and increasingly is relied on by most users as their sole or main way of media consumption? a. the radio b. the smartphone c. the television d. the laptop - correct answer b. the smartphone Which of these statements best describes the information society? a. The number of employees working for television stations has been drastically decreasing. b. The economy of our society primarily depends on the production and consumption of information. c. Dial-up Internet access is becoming more common in rural areas. d. Many families are moving out of urban centers to live in suburban communities. - correct answer b. The economy of our society primarily depends on the production and consumption of information. Young adults today are easily reached by advertisers via conventional mass media. a. True b. False - correct answer b. False In the late 1960s, the Baptist minister Billy Graham began to start recording and broadcasting his Sunday morning sermons. The broadcast sermons led to a substantial rise in the number of people attending Baptist churches in the United States. Which concept would explain this entire process? a. the SMCR model b. the political economy model c. the interactivity model d. the convergent media model - correct answer a. the SMCR model In the SMCR model, the source is the _______. a. originator of the communication b. content of the communication c. information that is to be exchanged d. medium or transmission system - correct answer a. originator of the communication In the SMCR model, a decoder translates the message into a form that can be communicated—often a form that is not directly interpreted by human senses. a. True b. False - correct answer b. False Applying the SMCR model to mass communication, when a viewer is at home watching an election season debate on CNN, who is the originator of the message? a. the CNN network b. the presidential candidate c. the viewer d. the television itself -