UF MMC3420 QUIZ 1 QUESTIONS AND
ANSWERS 100% CORRECT
Among the segmentation variables related to purchase behavior is consumers' share of
wallet. This term refers to the: - ANSWER-money that a consumer spends with one firm
as a share of all the money that the consumer spends in that category.
Audience ratings report would be an example of ____________________ on a Big Data
continuum of structure levels. - ANSWER-Structured data
A toothpaste manufacturer believes its most likely customers are parents of young
children who value a brand with a kid-friendly taste and texture. The company's
segmentation is probably based on: - ANSWER-a combination of demographics and
benefits sought.
Dunkin' Donuts is expanding in several different countries. Its stores offer curry
doughnuts in India, dulce de leche doughnuts in Peru, and cherry brandy doughnuts in
Germany. This is an example of segmentation based primarily on: - ANSWER-
geography
Rockwell Collins is a manufacturer of avionics and communications systems for
corporate aircraft. In response to a general slowdown in the business aviation industry,
Rockwell announced cutbacks for the items it makes for small and midsize jets. Based
on this information, which of the following segmentation variables is Rockwell most
likely to utilize? - ANSWER-"Firmographic"
According to McKinsey Big Data Report, the health care sector has four distinct data
pools that have little overlap and integration. What are these four types of data? -
ANSWER-Pharmaceutical R&D data, clinical data, patient behavior and sentiment data,
and activity/claims and cost data
This theory, _______________________, states that a person's behavior is predicted
by his/her attitude toward that behavior and how he/she thinks other people would view
them if they performed the behavior. - ANSWER-The theory of reasoned action
What are the two main categories of web analytics? - ANSWER-offsite and onsite web
analytics
Segmentation and targeting influence a company's resource allocation, potentially
affecting strategic decisions in all of the following areas EXCEPT: - ANSWER-mission
formulation.
ANSWERS 100% CORRECT
Among the segmentation variables related to purchase behavior is consumers' share of
wallet. This term refers to the: - ANSWER-money that a consumer spends with one firm
as a share of all the money that the consumer spends in that category.
Audience ratings report would be an example of ____________________ on a Big Data
continuum of structure levels. - ANSWER-Structured data
A toothpaste manufacturer believes its most likely customers are parents of young
children who value a brand with a kid-friendly taste and texture. The company's
segmentation is probably based on: - ANSWER-a combination of demographics and
benefits sought.
Dunkin' Donuts is expanding in several different countries. Its stores offer curry
doughnuts in India, dulce de leche doughnuts in Peru, and cherry brandy doughnuts in
Germany. This is an example of segmentation based primarily on: - ANSWER-
geography
Rockwell Collins is a manufacturer of avionics and communications systems for
corporate aircraft. In response to a general slowdown in the business aviation industry,
Rockwell announced cutbacks for the items it makes for small and midsize jets. Based
on this information, which of the following segmentation variables is Rockwell most
likely to utilize? - ANSWER-"Firmographic"
According to McKinsey Big Data Report, the health care sector has four distinct data
pools that have little overlap and integration. What are these four types of data? -
ANSWER-Pharmaceutical R&D data, clinical data, patient behavior and sentiment data,
and activity/claims and cost data
This theory, _______________________, states that a person's behavior is predicted
by his/her attitude toward that behavior and how he/she thinks other people would view
them if they performed the behavior. - ANSWER-The theory of reasoned action
What are the two main categories of web analytics? - ANSWER-offsite and onsite web
analytics
Segmentation and targeting influence a company's resource allocation, potentially
affecting strategic decisions in all of the following areas EXCEPT: - ANSWER-mission
formulation.
