MMC 3420 FINAL EXAM REVIEW
QUESTIONS AND ANSWERS 100%
CORRECT
Random ________________ refers to every. participant having an equal chance of
being assigned to any experimental condition - ANSWER-Assignment
This type of review is when other experts have evaluated it before it is published -
ANSWER-peer
Media bias and a lack of _______ in it is at all time high in the US - ANSWER-trust
This experimental design allows for multiple independent variables - ANSWER-Factorial
These independent variables include everything a participant walks into the study with -
ANSWER-Observed
experiments with staged manipulations often employ one of these - ANSWER-
Confederate
Which of the following are NOT ways in which Nielsen collects ratings data? -
ANSWER-coincidental phone calls
Who provides TV ratings data to Nielsen? - ANSWER-a representative national sample
of households
T/F: The dialogue between moderator and participant is the only data to evaluate in
focus groups - ANSWER-false
What type of qualitative research involves immersing oneself in a research setting and
exploring the environment from the participant's point of view? - ANSWER-ethnography
If a study's _______ is not representative of the population, its generalizing results to, it
is not good - ANSWER-sample
One stipulation of causation is that the variables must correlate in some
_____________ way - ANSWER-meaningful
________ of interest on the part of researchers is an important criteria to evaluate when
evaluating research reports - ANSWER-Conflict
These type of experiments do not allow for random assignment - ANSWER-Quasi
QUESTIONS AND ANSWERS 100%
CORRECT
Random ________________ refers to every. participant having an equal chance of
being assigned to any experimental condition - ANSWER-Assignment
This type of review is when other experts have evaluated it before it is published -
ANSWER-peer
Media bias and a lack of _______ in it is at all time high in the US - ANSWER-trust
This experimental design allows for multiple independent variables - ANSWER-Factorial
These independent variables include everything a participant walks into the study with -
ANSWER-Observed
experiments with staged manipulations often employ one of these - ANSWER-
Confederate
Which of the following are NOT ways in which Nielsen collects ratings data? -
ANSWER-coincidental phone calls
Who provides TV ratings data to Nielsen? - ANSWER-a representative national sample
of households
T/F: The dialogue between moderator and participant is the only data to evaluate in
focus groups - ANSWER-false
What type of qualitative research involves immersing oneself in a research setting and
exploring the environment from the participant's point of view? - ANSWER-ethnography
If a study's _______ is not representative of the population, its generalizing results to, it
is not good - ANSWER-sample
One stipulation of causation is that the variables must correlate in some
_____________ way - ANSWER-meaningful
________ of interest on the part of researchers is an important criteria to evaluate when
evaluating research reports - ANSWER-Conflict
These type of experiments do not allow for random assignment - ANSWER-Quasi
