QUIZ #1 MMC 3420 WITH COMPLETE
SOLUTIONS
What can be used to deliver mass media messages? (Check all that apply).
a. blog
b. text messages between people
c. TV
d. Billboards
e. Twitter - ANSWER-a, c, d, e
________________ is simply an attempt to discover something, while ______________
describes the processes undertaken to do so
a. Quantitative; Qualitative
b. Research; Methodology
c. Basic Research; Theory
d. Theory; Methodology - ANSWER-b. research; methodology
Which couple of questions best describes those that are FIRST asked by researchers
when a new mass media medium/ technology/ application is introduced?
a. Does it change people's attitudes? What long-term effects does this have?
b. What technology is involved? What is it?
c. Is this the best the medium can be? How can we improve it?
d. How do people use it in real life? Who uses it? - ANSWER-d. How do people use it in
real life? Who uses it?
_______________ is generally about ruling out other explanations for your research
findings and being sure that you are, indeed, measuring what you think you are
measuring. While _____________ is largely about how you can generalize your
research results to larger populations, settings, etc.
a. Quantitative research; Qualitative research
b. External validity; Internal validity
c. Internal validity; External validity
d. Qualitative research; Quantitative research
e. Empiricism; Theory - ANSWER-c. internal Validity; External Validity
It is impossible to get an A on a college test—my brother said so" is an example of the:
a. Scientific Method
b. Method of Authority
SOLUTIONS
What can be used to deliver mass media messages? (Check all that apply).
a. blog
b. text messages between people
c. TV
d. Billboards
e. Twitter - ANSWER-a, c, d, e
________________ is simply an attempt to discover something, while ______________
describes the processes undertaken to do so
a. Quantitative; Qualitative
b. Research; Methodology
c. Basic Research; Theory
d. Theory; Methodology - ANSWER-b. research; methodology
Which couple of questions best describes those that are FIRST asked by researchers
when a new mass media medium/ technology/ application is introduced?
a. Does it change people's attitudes? What long-term effects does this have?
b. What technology is involved? What is it?
c. Is this the best the medium can be? How can we improve it?
d. How do people use it in real life? Who uses it? - ANSWER-d. How do people use it in
real life? Who uses it?
_______________ is generally about ruling out other explanations for your research
findings and being sure that you are, indeed, measuring what you think you are
measuring. While _____________ is largely about how you can generalize your
research results to larger populations, settings, etc.
a. Quantitative research; Qualitative research
b. External validity; Internal validity
c. Internal validity; External validity
d. Qualitative research; Quantitative research
e. Empiricism; Theory - ANSWER-c. internal Validity; External Validity
It is impossible to get an A on a college test—my brother said so" is an example of the:
a. Scientific Method
b. Method of Authority
