SEM 580 - Module II Complete Questions
And Answers | Verified 2025
What will the decision-maker be most interested when discussing with a WOC Nurse
Specialist? CORRECT ANSWERS Education and credential because they are
responsible to have properly educated and credentialled providers working in their
facilities
What is the process of planning and executing the conception, pricing, promotion, and
distribution of ideas, goods, and services to create exchanges that satisfy individual and
organizational objectives? CORRECT ANSWERS Marketing
Who are the individuals who hire or budget your position? CORRECT ANSWERS
Decision-makers
WHo are the indirect customers who primarily care about quality care, patient care, and
costs? CORRECT ANSWERS Influencers
Who is the individual who will use the WOC product or service i.e. patient, family,
audience of an education program or training program, etc CORRECT ANSWERS End
user
What is the delivery of a specialized set of knowledge, skills, and/or provisions to
optimize wound, ostomy, and continence-related outcomes? CORRECT ANSWERS
WOC products and services
What is engaging in facility wide activities to promote safe, patient-centered, evidence-
based and cost-effective care i.e. metric development for quality outcome, advocacy for
WOC supply reimbursements? CORRECT ANSWERS Systems Thinking
3 purposes of marketing CORRECT ANSWERS 1. capturing the attention of your target
market
2. persuading a consumer to use your product
3. providing the customer with a specific, low-risk action that is easy to take
What are the 4 aspects (Ps) of the marketing mix? CORRECT ANSWERS 1. Products
and services
2. Price
3. Place of product distribution
4. Promotion
What are some promotion strategies? (6) CORRECT ANSWERS - build awareness of
your services
- increase visibility
, - educate people
- compete in the market
- improve revenue
- build the brand for your healthcare setting
________ are employers, administrators, finance, insurance companies, and those who
send referrals. CORRECT ANSWERS Decision-makers
________ are regulatory bodies, insurance companies... Can be other health care
providers such as nurses, MDs, family, and social workers. CORRECT ANSWERS
Influencers
_________ segmentation is specializing in serving the needs of customers in a
particular geographical area CORRECT ANSWERS Geographical segmentation
__________ identifies those people most likely to utilize a product or service and
targets those groups. CORRECT ANSWERS Customer segmentation
6 roles of the WOC Nurse Specialist CORRECT ANSWERS 1. clinician
2. consultant
3. educator
4. researcher
5. administrator
6. preceptor/mentor
List the 4 steps in a systems approach to implementing evidence CORRECT
ANSWERS 1. Define the specific problem
2. Determine the plan and outcome for this project
3. Discuss route to implementation in your healthcare setting
4. Implement the change and measure the outcome
_______________ determines your scope of practice, protects the public, and enforces
standards of practice. CORRECT ANSWERS Nurse Practice Act (NPA)
____________ is defined as a situation in which someone cannot make a fair decision
because they will be affected by the result CORRECT ANSWERS conflict of interest
When _______ is present, there is a self-serving bias of the individual, organization, or
company due to some type of affiliation or interest. CORRECT ANSWERS conflict of
interest
_____________________ _ is when there is any financial or other interest that conflicts
with the service of the individual because it could significantly impair the individual's
objectivity or could create an unfair competitive advantage for any person or
organization/ CORRECT ANSWERS Conflict of interest
And Answers | Verified 2025
What will the decision-maker be most interested when discussing with a WOC Nurse
Specialist? CORRECT ANSWERS Education and credential because they are
responsible to have properly educated and credentialled providers working in their
facilities
What is the process of planning and executing the conception, pricing, promotion, and
distribution of ideas, goods, and services to create exchanges that satisfy individual and
organizational objectives? CORRECT ANSWERS Marketing
Who are the individuals who hire or budget your position? CORRECT ANSWERS
Decision-makers
WHo are the indirect customers who primarily care about quality care, patient care, and
costs? CORRECT ANSWERS Influencers
Who is the individual who will use the WOC product or service i.e. patient, family,
audience of an education program or training program, etc CORRECT ANSWERS End
user
What is the delivery of a specialized set of knowledge, skills, and/or provisions to
optimize wound, ostomy, and continence-related outcomes? CORRECT ANSWERS
WOC products and services
What is engaging in facility wide activities to promote safe, patient-centered, evidence-
based and cost-effective care i.e. metric development for quality outcome, advocacy for
WOC supply reimbursements? CORRECT ANSWERS Systems Thinking
3 purposes of marketing CORRECT ANSWERS 1. capturing the attention of your target
market
2. persuading a consumer to use your product
3. providing the customer with a specific, low-risk action that is easy to take
What are the 4 aspects (Ps) of the marketing mix? CORRECT ANSWERS 1. Products
and services
2. Price
3. Place of product distribution
4. Promotion
What are some promotion strategies? (6) CORRECT ANSWERS - build awareness of
your services
- increase visibility
, - educate people
- compete in the market
- improve revenue
- build the brand for your healthcare setting
________ are employers, administrators, finance, insurance companies, and those who
send referrals. CORRECT ANSWERS Decision-makers
________ are regulatory bodies, insurance companies... Can be other health care
providers such as nurses, MDs, family, and social workers. CORRECT ANSWERS
Influencers
_________ segmentation is specializing in serving the needs of customers in a
particular geographical area CORRECT ANSWERS Geographical segmentation
__________ identifies those people most likely to utilize a product or service and
targets those groups. CORRECT ANSWERS Customer segmentation
6 roles of the WOC Nurse Specialist CORRECT ANSWERS 1. clinician
2. consultant
3. educator
4. researcher
5. administrator
6. preceptor/mentor
List the 4 steps in a systems approach to implementing evidence CORRECT
ANSWERS 1. Define the specific problem
2. Determine the plan and outcome for this project
3. Discuss route to implementation in your healthcare setting
4. Implement the change and measure the outcome
_______________ determines your scope of practice, protects the public, and enforces
standards of practice. CORRECT ANSWERS Nurse Practice Act (NPA)
____________ is defined as a situation in which someone cannot make a fair decision
because they will be affected by the result CORRECT ANSWERS conflict of interest
When _______ is present, there is a self-serving bias of the individual, organization, or
company due to some type of affiliation or interest. CORRECT ANSWERS conflict of
interest
_____________________ _ is when there is any financial or other interest that conflicts
with the service of the individual because it could significantly impair the individual's
objectivity or could create an unfair competitive advantage for any person or
organization/ CORRECT ANSWERS Conflict of interest
