MKTG 482 QUIZ 1| CURRENTLY TESTING AND
FREQUENTLY TESTING EXAM QUESTIONS WITH
EXPERT VERIFIED ANSWERS FOR GUARANTEED
PASS | LATEST UPDATE 2025
Reilly Auto Parts signed a multiyear deal with NHRA to be the primary sponsor of the
NHRA Mid-South Nationals in Tennessee. If Reilly Auto Parts buys commercial time on
ESPN2, the channel that will televise the event, this would be an example of: -
✔✔leveraging
The two things that pairing sheets, programs, and playbills have in common have in
common are (1) they acknowledge the event sponsors and, (2) they: - ✔✔tend to be
read and kept by attendees
Which of the following is an example of a sponsor leveraging its sponsorship through
packaging? - ✔✔Campbell soup indicates it is an NHL sponsor on cans of its Chunky
brand soups
Wheaties Cereal is a major sponsor of the FLW Outdoors, a series of seven national
fishing tournaments that are conducted annually. One year, it put the face of Angler of
the Year, Clark Wendlandt, on boxes of Wheaties' corn flakes. This is an example of the
use of _____ to leverage a sponsorship. - ✔✔cross-promotion*
Which of the following is a method used for leveraging a sponsorship? -
✔✔Distribution of premiums
, When a sponsor decides to distribute free products or premiums to event attendees, it
is typically because of either an overt effort to leverage the sponsorship or a(n): -
✔✔VIK commitment
LETUS, one of Canada's leading telecommunications companies and a sponsor of the
Canadian Football League, gave Inflatable Rally Sticks with the LETUS logo to game
attendees to use as noisemakers at the game and as a keepsake. LETUS leveraged its
sponsorship through the use of: - ✔✔premiums
Kansas City-based Interstate Baking Corp. (manufacturers of Hostess snacks) signed
three racing drivers - Danica Patrick, Leilani Munter, and Melanie Troxel - to be the
Hostess Racing Divas. Hostess is promoting its snack cakes line with an online instant-
win game that awards ten winners with trips to watch its Racing Divas compete. Hostess
is using _____ to leverage its race sponsorship. - ✔✔provision of prizes
What type of leveraging will not work unless retailers agree to participate? -
✔✔Point-of-sale displays
Wal-Mart and Pepsi-Cola are sponsors of the FLW Outdoors, a series of eight national
fishing tournaments that are conducted annually. During the competitions, Pepsi sets up
point-of-sales displays in Wal-Mart stores in order to: - ✔✔benefit from reciprocity
Easton Technical Products is a company that is a major sponsor of many archery events.
It sells several brands of archery equipment including Tru-Flite to sporting goods
retailers all over the U.S. To improve its relationship with its retailers, it often uses
_____ in which it offers retailers slotting allowances to carry more of its products and
brands. - ✔✔a push strategy
A push strategy in which the sponsor agrees to reimburse retailers some or all of their
expenses for advertising if they agree to feature the sponsor, the event, the product,
and the retailer in their advertising is typically called: - ✔✔cooperative advertising
FREQUENTLY TESTING EXAM QUESTIONS WITH
EXPERT VERIFIED ANSWERS FOR GUARANTEED
PASS | LATEST UPDATE 2025
Reilly Auto Parts signed a multiyear deal with NHRA to be the primary sponsor of the
NHRA Mid-South Nationals in Tennessee. If Reilly Auto Parts buys commercial time on
ESPN2, the channel that will televise the event, this would be an example of: -
✔✔leveraging
The two things that pairing sheets, programs, and playbills have in common have in
common are (1) they acknowledge the event sponsors and, (2) they: - ✔✔tend to be
read and kept by attendees
Which of the following is an example of a sponsor leveraging its sponsorship through
packaging? - ✔✔Campbell soup indicates it is an NHL sponsor on cans of its Chunky
brand soups
Wheaties Cereal is a major sponsor of the FLW Outdoors, a series of seven national
fishing tournaments that are conducted annually. One year, it put the face of Angler of
the Year, Clark Wendlandt, on boxes of Wheaties' corn flakes. This is an example of the
use of _____ to leverage a sponsorship. - ✔✔cross-promotion*
Which of the following is a method used for leveraging a sponsorship? -
✔✔Distribution of premiums
, When a sponsor decides to distribute free products or premiums to event attendees, it
is typically because of either an overt effort to leverage the sponsorship or a(n): -
✔✔VIK commitment
LETUS, one of Canada's leading telecommunications companies and a sponsor of the
Canadian Football League, gave Inflatable Rally Sticks with the LETUS logo to game
attendees to use as noisemakers at the game and as a keepsake. LETUS leveraged its
sponsorship through the use of: - ✔✔premiums
Kansas City-based Interstate Baking Corp. (manufacturers of Hostess snacks) signed
three racing drivers - Danica Patrick, Leilani Munter, and Melanie Troxel - to be the
Hostess Racing Divas. Hostess is promoting its snack cakes line with an online instant-
win game that awards ten winners with trips to watch its Racing Divas compete. Hostess
is using _____ to leverage its race sponsorship. - ✔✔provision of prizes
What type of leveraging will not work unless retailers agree to participate? -
✔✔Point-of-sale displays
Wal-Mart and Pepsi-Cola are sponsors of the FLW Outdoors, a series of eight national
fishing tournaments that are conducted annually. During the competitions, Pepsi sets up
point-of-sales displays in Wal-Mart stores in order to: - ✔✔benefit from reciprocity
Easton Technical Products is a company that is a major sponsor of many archery events.
It sells several brands of archery equipment including Tru-Flite to sporting goods
retailers all over the U.S. To improve its relationship with its retailers, it often uses
_____ in which it offers retailers slotting allowances to carry more of its products and
brands. - ✔✔a push strategy
A push strategy in which the sponsor agrees to reimburse retailers some or all of their
expenses for advertising if they agree to feature the sponsor, the event, the product,
and the retailer in their advertising is typically called: - ✔✔cooperative advertising
