PYC3701 May/June 2019 Exam
and answers
The “correct” answers have been marked in bold.
Please be advised that these are my personal answers based on my studies and I cannot guarantee
they are all 100% correct. I have personally noted the questions where I was not 100% sure of my
answer. Please take the time to review the material yourself and confirm whether you agree with the
answers provided.
I hope this helps and good luck with your studies!
, Simple rules for making complex decisions or drawing inferences are known as
1. heuristics
2. automaticity
3. schemes
4. priming
Bongi finds that she has been given too much information about different new cars and their relative
merits and drawbacks She is having a difficult time making a decision about which car to buy
because she cannot process all the information she has gathered This is an example of
1. non-automatic processing
2. information overload
3. anchoring and adjustment
4. information availability
The frequency with which a given event or pattern occurs in the population is its
1. recency effect
2. frequency ratio
3. representativeness
4. base rate
If you were a convicted defendant facing sentencing for your crime, based on anchoring and
adjustment research, what would you want the magistrate to do before he sentenced you?
1. Give a harsh sentence to another criminal for a more severe crime
2. Read a treatise on the death penalty vs life imprisonment
3. Give a light sentence to another criminal for a similar crime
4. Roll double sixes in a lunchtime game of monopoly with her bailiff
In a study by Edelman, Patter shall, and Crandall (2010), it was found that people preferred a
product that was rather _______ than ________ due to the status quo heuristic
1. older, newer
2. newer, older
3. unique, common
4. cheap, expensive
The storing of information in memory involves the process known as
1. storage
2. attention
3. retrieval
4. encoding
An increased availability of information due to exposure to specific stimuli is known as
1 memory enhancement
2 priming
3 anchoring
4 cognitive framing
and answers
The “correct” answers have been marked in bold.
Please be advised that these are my personal answers based on my studies and I cannot guarantee
they are all 100% correct. I have personally noted the questions where I was not 100% sure of my
answer. Please take the time to review the material yourself and confirm whether you agree with the
answers provided.
I hope this helps and good luck with your studies!
, Simple rules for making complex decisions or drawing inferences are known as
1. heuristics
2. automaticity
3. schemes
4. priming
Bongi finds that she has been given too much information about different new cars and their relative
merits and drawbacks She is having a difficult time making a decision about which car to buy
because she cannot process all the information she has gathered This is an example of
1. non-automatic processing
2. information overload
3. anchoring and adjustment
4. information availability
The frequency with which a given event or pattern occurs in the population is its
1. recency effect
2. frequency ratio
3. representativeness
4. base rate
If you were a convicted defendant facing sentencing for your crime, based on anchoring and
adjustment research, what would you want the magistrate to do before he sentenced you?
1. Give a harsh sentence to another criminal for a more severe crime
2. Read a treatise on the death penalty vs life imprisonment
3. Give a light sentence to another criminal for a similar crime
4. Roll double sixes in a lunchtime game of monopoly with her bailiff
In a study by Edelman, Patter shall, and Crandall (2010), it was found that people preferred a
product that was rather _______ than ________ due to the status quo heuristic
1. older, newer
2. newer, older
3. unique, common
4. cheap, expensive
The storing of information in memory involves the process known as
1. storage
2. attention
3. retrieval
4. encoding
An increased availability of information due to exposure to specific stimuli is known as
1 memory enhancement
2 priming
3 anchoring
4 cognitive framing
