NAPSR Exam Quiz 14, Chapter 14 and
Chapter 15 questions and answers a+
guaranteed!!!.
(T/F) Pharmaceutical companies are more interested in acquiring and exploiting another's brands
than in acquiring another's R&D and sales and marketing assets. - ANS False
Ideally, when should a brand strategy development for a new drug begin? - ANS during Phase II
clinical trials
Which of the following is an example of an "expressive" value? - ANS "I own a BMW because I
want people to know that I'm a serious driving enthusiast"
According to your manual, which of the following is NOT an example of a "functional" value? -
ANS uniqueness
(T/F)It is rare for pharmaceutical companies to explore, develop and promote expressive values
with which patients might identify. - ANS True
(T/F) To be competitive, pharmaceutical brands must be distinctive. They must possess defining
characteristics that are perceived by customers to be unique, attractive, and relevant to their
needs. - ANS True
(T/F) With the global need for new drugs, pharmaceutical brand names are not subject to
regulatory approval. - ANS False
How has DTC advertising changed over the last few decades? - ANS DTC advertising has
become an essential marketing tactic for both large and small brands
Which of the following MOST strongly influences physician's prescribing habits? - ANS doctors
personal experiences, and their patients unique situations
(T/F) Pharmaceutical companies spend more on promotional activities than on R&D? - ANS
False
Which of the following would be MOST well-served by mass-market print and TV ads? - ANS a
brand that treats a very common chronic condition
Chapter 15 questions and answers a+
guaranteed!!!.
(T/F) Pharmaceutical companies are more interested in acquiring and exploiting another's brands
than in acquiring another's R&D and sales and marketing assets. - ANS False
Ideally, when should a brand strategy development for a new drug begin? - ANS during Phase II
clinical trials
Which of the following is an example of an "expressive" value? - ANS "I own a BMW because I
want people to know that I'm a serious driving enthusiast"
According to your manual, which of the following is NOT an example of a "functional" value? -
ANS uniqueness
(T/F)It is rare for pharmaceutical companies to explore, develop and promote expressive values
with which patients might identify. - ANS True
(T/F) To be competitive, pharmaceutical brands must be distinctive. They must possess defining
characteristics that are perceived by customers to be unique, attractive, and relevant to their
needs. - ANS True
(T/F) With the global need for new drugs, pharmaceutical brand names are not subject to
regulatory approval. - ANS False
How has DTC advertising changed over the last few decades? - ANS DTC advertising has
become an essential marketing tactic for both large and small brands
Which of the following MOST strongly influences physician's prescribing habits? - ANS doctors
personal experiences, and their patients unique situations
(T/F) Pharmaceutical companies spend more on promotional activities than on R&D? - ANS
False
Which of the following would be MOST well-served by mass-market print and TV ads? - ANS a
brand that treats a very common chronic condition
