NAPSR - CHAPTER 1 EXAM WITH
QUESTIONS AND ANSWERS ALREADY
REVISED !!!
Pharmaceuticals are arguably the most socially important healthcare product. - ANS
True
Pharmaceutical development is a high-risk undertaking, in which many promising leads
prove disappointing. - ANS True
Pharmaceutical sales are highest in which geographical regions? - ANS The U.S.,
Western Europe, and Japan
The U.S. accounts for about _____ of the world's pharmaceutical sales. - ANS 50%
What has fueled recent growth in the pharmaceutical industry? - ANS Population growth
and increased life expectancies
According to your manual, which statement accurately describes the predicted
relationship between pharmaceutical companies and genomic research facilities? - ANS
Partnerships between pharmaceutical companies and genomic companies will not
prove immediately profitable
Prescription drug therapy is not-cost effective for insurance companies and healthcare
providers. - ANS False
The high price of healthcare is explained by the high price of medicines. - ANS False
One of the oldest and least effective pharmaceutical marketing techniques is DTC
(direct-to-consumer) advertising. - ANS True
What influences the number of districts in a region? - ANS The region's population
What is an example of the regionalization of healthcare delivery systems? - ANS
California and Florida have different DTC advertisements
The heart of a pharmaceutical sales team is the Regional Manager. - ANS False
Most DMs did not start as representatives. - ANS False
How many territories are in a typical district? - ANS 8 to 12
What is the most effective method for grabbing market share? - ANS Comparative
selling
QUESTIONS AND ANSWERS ALREADY
REVISED !!!
Pharmaceuticals are arguably the most socially important healthcare product. - ANS
True
Pharmaceutical development is a high-risk undertaking, in which many promising leads
prove disappointing. - ANS True
Pharmaceutical sales are highest in which geographical regions? - ANS The U.S.,
Western Europe, and Japan
The U.S. accounts for about _____ of the world's pharmaceutical sales. - ANS 50%
What has fueled recent growth in the pharmaceutical industry? - ANS Population growth
and increased life expectancies
According to your manual, which statement accurately describes the predicted
relationship between pharmaceutical companies and genomic research facilities? - ANS
Partnerships between pharmaceutical companies and genomic companies will not
prove immediately profitable
Prescription drug therapy is not-cost effective for insurance companies and healthcare
providers. - ANS False
The high price of healthcare is explained by the high price of medicines. - ANS False
One of the oldest and least effective pharmaceutical marketing techniques is DTC
(direct-to-consumer) advertising. - ANS True
What influences the number of districts in a region? - ANS The region's population
What is an example of the regionalization of healthcare delivery systems? - ANS
California and Florida have different DTC advertisements
The heart of a pharmaceutical sales team is the Regional Manager. - ANS False
Most DMs did not start as representatives. - ANS False
How many territories are in a typical district? - ANS 8 to 12
What is the most effective method for grabbing market share? - ANS Comparative
selling
