Answers 100% Pass
Marketing - ✔✔Communicating, creating, and delivering value
Value (equation) - ✔✔Benefits/cost
What is value measured by? - ✔✔Utility
Utility - ✔✔How well a customer can use a product
4 Types of Benefits - ✔✔Form, time, place, posession
Benefit: Form - ✔✔Ability of use
Benefit: Time - ✔✔Timelines of purchase
Benefit: Place - ✔✔Convenience of purchase location
Benefit: Posession - ✔✔Sentiment of ownership
Post Purchase Evaluation - ✔✔Ensuring the benefit of the customer after a purchase
Data Warehousing - ✔✔Technology for developing customer retention and
relationships
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