©SIRJOEL 2024/2025 ALL RIGHTS RESERVED.
MKTG 482 Chapter 10 Exam Questions And
Answers 100% Guaranteed Pass.
Which of the following is NOT a component needed for SSI's Formula for determining how
many telephone numbers are needed?
A) incidence rate
B) completion rate
C) working phone rate
D) completed interviews required
E) number of qualified interviewers - Answer✔number of qualified interviewers
Which of the following would be defined as the percentage of respondents that qualify for a
survey based on criteria such as age, income, and race?
A) demographic incidence
B) geographic incidence
C) demographic occurrence
D) product incidence
E) customer data - Answer✔demographic incidence
When all other factors are held constant, as we increase the level of accuracy, the sample size
and the cost of a marketing research survey are best characterized by which of the following?
A) The sample size will increase but the cost will decrease.
B) The sample size will decrease but the cost will increase.
C) The sample size and the cost of the survey will increase.
D) The sample size will remain the same but the cost will increase.
E) The sample size will decrease but the cost will remain the same. - Answer✔The sample size
and the cost of the survey will increase.
Unfortunately, many managers falsely believe that sample size is:
1|Page
, ©SIRJOEL 2024/2025 ALL RIGHTS RESERVED.
A) related to proper data analysis.
B) related to the representativeness of the sample.
C) determined by computer programs.
D) an irrelevant "statistical" technicality issue.
E) related to the level of accuracy desired. - Answer✔related to the representativeness of the
sample.
Which of the following statements is most accurate regarding the relationship between sample
size and the sample representativeness?
A) There is a high relationship between the size of a sample and the representativeness of the
population from which it is drawn.
B) There is no relation between the size of a sample and the representativeness of the population
from which it is drawn.
C) You cannot have a representative sample unless the sample size is equal to or exceeds 10
percent of the population.
D) Sample size determines representativeness but only if the sample plan is a probability
sampling plan.
E) Sample size determines representativeness but only if the sample plan is a nonprobability
sampling plan. - Answer✔There is no relation between the size of a sample and the
representativeness of the population from which it is drawn.
The sample size determines:
A) representativeness.
B) accuracy.
C) representativeness and accuracy.
D) the population statistic value.
E) the mean generated from the sample statistic. - Answer✔accuracy.
Sample accuracy refers to:
A) the extent to which the sample is validated.
B) the extent to which the sample statistics differ from the true population values the statistics
represent.
C) the extent to which the population statistics differ from the representativeness of the sample.
D) a statistical concept that can be assessed only theoretically.
2|Page
MKTG 482 Chapter 10 Exam Questions And
Answers 100% Guaranteed Pass.
Which of the following is NOT a component needed for SSI's Formula for determining how
many telephone numbers are needed?
A) incidence rate
B) completion rate
C) working phone rate
D) completed interviews required
E) number of qualified interviewers - Answer✔number of qualified interviewers
Which of the following would be defined as the percentage of respondents that qualify for a
survey based on criteria such as age, income, and race?
A) demographic incidence
B) geographic incidence
C) demographic occurrence
D) product incidence
E) customer data - Answer✔demographic incidence
When all other factors are held constant, as we increase the level of accuracy, the sample size
and the cost of a marketing research survey are best characterized by which of the following?
A) The sample size will increase but the cost will decrease.
B) The sample size will decrease but the cost will increase.
C) The sample size and the cost of the survey will increase.
D) The sample size will remain the same but the cost will increase.
E) The sample size will decrease but the cost will remain the same. - Answer✔The sample size
and the cost of the survey will increase.
Unfortunately, many managers falsely believe that sample size is:
1|Page
, ©SIRJOEL 2024/2025 ALL RIGHTS RESERVED.
A) related to proper data analysis.
B) related to the representativeness of the sample.
C) determined by computer programs.
D) an irrelevant "statistical" technicality issue.
E) related to the level of accuracy desired. - Answer✔related to the representativeness of the
sample.
Which of the following statements is most accurate regarding the relationship between sample
size and the sample representativeness?
A) There is a high relationship between the size of a sample and the representativeness of the
population from which it is drawn.
B) There is no relation between the size of a sample and the representativeness of the population
from which it is drawn.
C) You cannot have a representative sample unless the sample size is equal to or exceeds 10
percent of the population.
D) Sample size determines representativeness but only if the sample plan is a probability
sampling plan.
E) Sample size determines representativeness but only if the sample plan is a nonprobability
sampling plan. - Answer✔There is no relation between the size of a sample and the
representativeness of the population from which it is drawn.
The sample size determines:
A) representativeness.
B) accuracy.
C) representativeness and accuracy.
D) the population statistic value.
E) the mean generated from the sample statistic. - Answer✔accuracy.
Sample accuracy refers to:
A) the extent to which the sample is validated.
B) the extent to which the sample statistics differ from the true population values the statistics
represent.
C) the extent to which the population statistics differ from the representativeness of the sample.
D) a statistical concept that can be assessed only theoretically.
2|Page
