©SIRJOEL 2024/2025 ALL RIGHTS RESERVED.
MKTG 482 Flurry Exam Questions And
Answers 100% Guaranteed Pass.
11 steps of research design - Answer✔1. establish the need for marketing research
2. define the problem
3. establish research objectives
4. determine research design
5. identify information types and sources
6. determine methods of accessing data
7. design data collection forms
8. determine the sample plan and size
9. collect data
10. analyze data
11. communicate insights
research design - Answer✔is a master plan specifying the methods and for collecting and
analyzing the needed information
why is research design important - Answer✔Good research design is the "first rule of good
research".
Knowledge of the needed research design allows advance planning so that the project may be
conducted in less time and typically at a cost savings due to efficiencies gained in preplanning.
objectives of research design - Answer✔to gain background information and to develop
hypotheses
to measure the state of a variable of interest
1|Page
, ©SIRJOEL 2024/2025 ALL RIGHTS RESERVED.
to test Hypotheses that specify the relationships between two or more variables
research design: A caution - Answer✔In many cases research is an iterative process.
By conducting one research project, we learn that we may need additional research, which may
result in using multiple research designs.
3 types of research design - Answer✔exploratory, descriptive, causal
exploratory research - Answer✔is unstructured, informal research usually conducted at the outset
of research projects.
it is usually conducted when the researcher does not know much about the problem
uses of exploratory research - Answer✔Gain background information
Define terms
Clarify problems and hypothesis
Establish research priorities
exploratory research methods - Answer✔secondary data analysis, experience surveys, case
analysis, focus groups
secondary data analysis - Answer✔the process of searching for interpreting existing information
relevant to the research topic
experience surveys - Answer✔refers to gathering information from those knowledgeable on the
issues relevant to the research problem
key-informant technique - Answer✔gathering information from those thought to be
knowledgeable on the issues relevant to the problem
lead-user survey - Answer✔used to acquire information from lead users of a new technology
case analysis - Answer✔a review of available information about a former situation(s) that has
some similarities to the current research problem
focus group - Answer✔small groups brought together and guided by a moderator through an
unstructured, spontaneous discussion for the purpose of gaining information relevant to the
research problem
2|Page
MKTG 482 Flurry Exam Questions And
Answers 100% Guaranteed Pass.
11 steps of research design - Answer✔1. establish the need for marketing research
2. define the problem
3. establish research objectives
4. determine research design
5. identify information types and sources
6. determine methods of accessing data
7. design data collection forms
8. determine the sample plan and size
9. collect data
10. analyze data
11. communicate insights
research design - Answer✔is a master plan specifying the methods and for collecting and
analyzing the needed information
why is research design important - Answer✔Good research design is the "first rule of good
research".
Knowledge of the needed research design allows advance planning so that the project may be
conducted in less time and typically at a cost savings due to efficiencies gained in preplanning.
objectives of research design - Answer✔to gain background information and to develop
hypotheses
to measure the state of a variable of interest
1|Page
, ©SIRJOEL 2024/2025 ALL RIGHTS RESERVED.
to test Hypotheses that specify the relationships between two or more variables
research design: A caution - Answer✔In many cases research is an iterative process.
By conducting one research project, we learn that we may need additional research, which may
result in using multiple research designs.
3 types of research design - Answer✔exploratory, descriptive, causal
exploratory research - Answer✔is unstructured, informal research usually conducted at the outset
of research projects.
it is usually conducted when the researcher does not know much about the problem
uses of exploratory research - Answer✔Gain background information
Define terms
Clarify problems and hypothesis
Establish research priorities
exploratory research methods - Answer✔secondary data analysis, experience surveys, case
analysis, focus groups
secondary data analysis - Answer✔the process of searching for interpreting existing information
relevant to the research topic
experience surveys - Answer✔refers to gathering information from those knowledgeable on the
issues relevant to the research problem
key-informant technique - Answer✔gathering information from those thought to be
knowledgeable on the issues relevant to the problem
lead-user survey - Answer✔used to acquire information from lead users of a new technology
case analysis - Answer✔a review of available information about a former situation(s) that has
some similarities to the current research problem
focus group - Answer✔small groups brought together and guided by a moderator through an
unstructured, spontaneous discussion for the purpose of gaining information relevant to the
research problem
2|Page
