©SIRJOEL 2024/2025 ALL RIGHTS RESERVED.
MKTG 482 Quiz 3 Exam Questions And
Answers 100% Guaranteed Pass.
In terms of a marketing strategy, sponsorship: - Answer✔is a component of an integrated
marketing communications strategy
_____ may be defined as the strategic efforts that are designed to support and enhance a
sponsorship strategy. - Answer✔Leveraging*
Leveraging activities generally start: - Answer✔prior to the beginning of the sponsored event
The length of the leveraging program is dependent upon the: - Answer✔scope of the event being
sponsored
According to industry convention, the leveraging budget should: - Answer✔at least equal the
cost of the rights fees
Companies that spend nothing on leveraging activities: - Answer✔will likely fail to maximize
the potential benefits of the sponsorship
Which of the following is NOT a leveraging technique? - Answer✔Tying agreements
As a sponsor of the Olympics, Coca-Cola used a series of commercials in which average people
were shown competing with Olympic-grade athletes. The _____ was designed to emphasis the
goodness of the drink provided by Coke to all of its members. - Answer✔theme-based
advertising*
When the objective of advertising is to reflect the character of the event being sponsored, it is
best to use: - Answer✔theme-based advertising
Reilly Auto Parts signed a multiyear deal with NHRA to be the primary sponsor of the NHRA
Mid-South Nationals in Tennessee. If Reilly Auto Parts buys commercial time on ESPN2, the
channel that will televise the event, this would be an example of: - Answer✔leveraging
The two things that pairing sheets, programs, and playbills have in common have in common are
(1) they acknowledge the event sponsors and, (2) they: - Answer✔tend to be read and kept by
attendees
1|Page
, ©SIRJOEL 2024/2025 ALL RIGHTS RESERVED.
Which of the following is an example of a sponsor leveraging its sponsorship through
packaging? - Answer✔Campbell soup indicates it is an NHL sponsor on cans of its Chunky
brand soups
Wheaties Cereal is a major sponsor of the FLW Outdoors, a series of seven national fishing
tournaments that are conducted annually. One year, it put the face of Angler of the Year, Clark
Wendlandt, on boxes of Wheaties' corn flakes. This is an example of the use of _____ to
leverage a sponsorship. - Answer✔cross-promotion*
Which of the following is a method used for leveraging a sponsorship? - Answer✔Distribution
of premiums
When a sponsor decides to distribute free products or premiums to event attendees, it is typically
because of either an overt effort to leverage the sponsorship or a(n): - Answer✔VIK commitment
LETUS, one of Canada's leading telecommunications companies and a sponsor of the Canadian
Football League, gave Inflatable Rally Sticks with the LETUS logo to game attendees to use as
noisemakers at the game and as a keepsake. LETUS leveraged its sponsorship through the use of:
- Answer✔premiums
Kansas City-based Interstate Baking Corp. (manufacturers of Hostess snacks) signed three racing
drivers - Danica Patrick, Leilani Munter, and Melanie Troxel - to be the Hostess Racing Divas.
Hostess is promoting its snack cakes line with an online instant-win game that awards ten
winners with trips to watch its Racing Divas compete. Hostess is using _____ to leverage its race
sponsorship. - Answer✔provision of prizes
What type of leveraging will not work unless retailers agree to participate? - Answer✔Point-of-
sale displays
Wal-Mart and Pepsi-Cola are sponsors of the FLW Outdoors, a series of eight national fishing
tournaments that are conducted annually. During the competitions, Pepsi sets up point-of-sales
displays in Wal-Mart stores in order to: - Answer✔benefit from reciprocity
Easton Technical Products is a company that is a major sponsor of many archery events. It sells
several brands of archery equipment including Tru-Flite to sporting goods retailers all over the
U.S. To improve its relationship with its retailers, it often uses _____ in which it offers retailers
slotting allowances to carry more of its products and brands. - Answer✔a push strategy
A push strategy in which the sponsor agrees to reimburse retailers some or all of their expenses
for advertising if they agree to feature the sponsor, the event, the product, and the retailer in their
advertising is typically called: - Answer✔cooperative advertising
Pedometer maker Sportline is the sponsor of a 14-week tour of Sportline Steps across America in
which twelve Americans will walk from New York to California. In support of this event,
Sportline has paid Wal-Mart an undisclosed amount to promote its brand of pedometers and to
2|Page
MKTG 482 Quiz 3 Exam Questions And
Answers 100% Guaranteed Pass.
In terms of a marketing strategy, sponsorship: - Answer✔is a component of an integrated
marketing communications strategy
_____ may be defined as the strategic efforts that are designed to support and enhance a
sponsorship strategy. - Answer✔Leveraging*
Leveraging activities generally start: - Answer✔prior to the beginning of the sponsored event
The length of the leveraging program is dependent upon the: - Answer✔scope of the event being
sponsored
According to industry convention, the leveraging budget should: - Answer✔at least equal the
cost of the rights fees
Companies that spend nothing on leveraging activities: - Answer✔will likely fail to maximize
the potential benefits of the sponsorship
Which of the following is NOT a leveraging technique? - Answer✔Tying agreements
As a sponsor of the Olympics, Coca-Cola used a series of commercials in which average people
were shown competing with Olympic-grade athletes. The _____ was designed to emphasis the
goodness of the drink provided by Coke to all of its members. - Answer✔theme-based
advertising*
When the objective of advertising is to reflect the character of the event being sponsored, it is
best to use: - Answer✔theme-based advertising
Reilly Auto Parts signed a multiyear deal with NHRA to be the primary sponsor of the NHRA
Mid-South Nationals in Tennessee. If Reilly Auto Parts buys commercial time on ESPN2, the
channel that will televise the event, this would be an example of: - Answer✔leveraging
The two things that pairing sheets, programs, and playbills have in common have in common are
(1) they acknowledge the event sponsors and, (2) they: - Answer✔tend to be read and kept by
attendees
1|Page
, ©SIRJOEL 2024/2025 ALL RIGHTS RESERVED.
Which of the following is an example of a sponsor leveraging its sponsorship through
packaging? - Answer✔Campbell soup indicates it is an NHL sponsor on cans of its Chunky
brand soups
Wheaties Cereal is a major sponsor of the FLW Outdoors, a series of seven national fishing
tournaments that are conducted annually. One year, it put the face of Angler of the Year, Clark
Wendlandt, on boxes of Wheaties' corn flakes. This is an example of the use of _____ to
leverage a sponsorship. - Answer✔cross-promotion*
Which of the following is a method used for leveraging a sponsorship? - Answer✔Distribution
of premiums
When a sponsor decides to distribute free products or premiums to event attendees, it is typically
because of either an overt effort to leverage the sponsorship or a(n): - Answer✔VIK commitment
LETUS, one of Canada's leading telecommunications companies and a sponsor of the Canadian
Football League, gave Inflatable Rally Sticks with the LETUS logo to game attendees to use as
noisemakers at the game and as a keepsake. LETUS leveraged its sponsorship through the use of:
- Answer✔premiums
Kansas City-based Interstate Baking Corp. (manufacturers of Hostess snacks) signed three racing
drivers - Danica Patrick, Leilani Munter, and Melanie Troxel - to be the Hostess Racing Divas.
Hostess is promoting its snack cakes line with an online instant-win game that awards ten
winners with trips to watch its Racing Divas compete. Hostess is using _____ to leverage its race
sponsorship. - Answer✔provision of prizes
What type of leveraging will not work unless retailers agree to participate? - Answer✔Point-of-
sale displays
Wal-Mart and Pepsi-Cola are sponsors of the FLW Outdoors, a series of eight national fishing
tournaments that are conducted annually. During the competitions, Pepsi sets up point-of-sales
displays in Wal-Mart stores in order to: - Answer✔benefit from reciprocity
Easton Technical Products is a company that is a major sponsor of many archery events. It sells
several brands of archery equipment including Tru-Flite to sporting goods retailers all over the
U.S. To improve its relationship with its retailers, it often uses _____ in which it offers retailers
slotting allowances to carry more of its products and brands. - Answer✔a push strategy
A push strategy in which the sponsor agrees to reimburse retailers some or all of their expenses
for advertising if they agree to feature the sponsor, the event, the product, and the retailer in their
advertising is typically called: - Answer✔cooperative advertising
Pedometer maker Sportline is the sponsor of a 14-week tour of Sportline Steps across America in
which twelve Americans will walk from New York to California. In support of this event,
Sportline has paid Wal-Mart an undisclosed amount to promote its brand of pedometers and to
2|Page
