Marketo Certified Expert Exam Sample Questions And Answers Latest Update
Marketo Certified Expert Exam Sample
Questions And Answers Latest Update
In the Marketo Forms 2.0 editor, which function does Mask Input provide? - ✔✔✔-
Enforces a specific format for the field
You have three mandatory fields that you want to always show on your form and
five additional fields you want to ask over time. If you want to have a total of five
fields visible to the user, which option should you choose for progressive profiling?
- ✔✔✔-Number of blank fields = 2
Deleting a list - ✔✔✔-Does not delete the leads in the database
What is the size limit for images and files uploaded to Marketo? - ✔✔✔-- 50 MB
What information is NOT displayed on the Email send program dashboard? - ✔✔✔-
Soft Bounces
Which kind of styling is allowed in the text version of an email? - ✔✔✔-Styling is
not allowed
If a marketer wanted to limit his/her web page activity report to only show leads in
Germany, which of the following sections would you modify? - ✔✔✔-Smart List
Date/Time tokens can be used in Advanced wait steps for which type of campaign?
- ✔✔✔-Trigger Campaigns
In SEO, which of the following describes the page optimization score? - ✔✔✔-An
overall ranking of how well your page is optimized for search.
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,Marketo Certified Expert Exam Sample Questions And Answers Latest Update
Which of the following is not a field type available when creating a custom field in
Marketo? - ✔✔✔-String
Where in the Marketo system can you generate a list of PURLs in an excel file? -
✔✔✔-Export in Smart List/Static List
In order for an email to be used in a smart Campaign - ✔✔✔-It must be approved.
Which of the following standard user roles cannot access the Design Studio? -
✔✔✔-Analytics User
When merging records, which of the following is TRUE? - ✔✔✔-The lead selected by
the user will remain
You should use Leads by Source Report to do which of the following? - ✔✔✔-
Compare the lead generating and opportunity creation performance of your lead
sources.
Progressive Profiling - ✔✔✔-Is used to capture additional new information for a
lead.
Which describes a PURL - ✔✔✔-A dynamic landing page that is personalized based
on the URL
When initially creating a program, which of the following is NOT an option - ✔✔✔-
Cost
A marketer wants to wait one day to send an auto response email to a lead that
filled out a form. However, the email should only be sent on a business day. Which
feature should the marketer use to ensure the email is not sent on a weekend? -
✔✔✔-Advanced Wait Properties
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, Marketo Certified Expert Exam Sample Questions And Answers Latest Update
When adding a custom column to a report, where does the data come from? -
✔✔✔-Imported List
You want to set a batch campaign to run on a consistent and ongoing basis. How
frequently can batch campaigns be scheduled to recur? - ✔✔✔-Daily
If you want to figure out how many people converted on a Marketo landing page,
which report would you use? - ✔✔✔-Landing page performance
Where in Marketo do you define segments that can be used in emails? - ✔✔✔-Lead
Database
Which of the following item(s) will communication limits apply - ✔✔✔-All programs
and smart campaigns
In a smart campaign flow step, the marketer needs to choose an email. If the
marketer says the content depends on some criteria, which of the following could
NOT be used in Marketo to send different emails (or email content) to different
subaudiences? - ✔✔✔-Identical smart campaigns
Which of the following does an Administrator NOT have the ability to change in a
Marketo instance? - ✔✔✔-Primary email address
A marketer would like to know which records have opted out of receiving emails.
Which system smart list would give them the information? - ✔✔✔-Unsubscribed
leads
The default entry types for the Marketing Calendar will be which of the following? -
✔✔✔-Email Programs and Smart Campaign with email
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Marketo Certified Expert Exam Sample
Questions And Answers Latest Update
In the Marketo Forms 2.0 editor, which function does Mask Input provide? - ✔✔✔-
Enforces a specific format for the field
You have three mandatory fields that you want to always show on your form and
five additional fields you want to ask over time. If you want to have a total of five
fields visible to the user, which option should you choose for progressive profiling?
- ✔✔✔-Number of blank fields = 2
Deleting a list - ✔✔✔-Does not delete the leads in the database
What is the size limit for images and files uploaded to Marketo? - ✔✔✔-- 50 MB
What information is NOT displayed on the Email send program dashboard? - ✔✔✔-
Soft Bounces
Which kind of styling is allowed in the text version of an email? - ✔✔✔-Styling is
not allowed
If a marketer wanted to limit his/her web page activity report to only show leads in
Germany, which of the following sections would you modify? - ✔✔✔-Smart List
Date/Time tokens can be used in Advanced wait steps for which type of campaign?
- ✔✔✔-Trigger Campaigns
In SEO, which of the following describes the page optimization score? - ✔✔✔-An
overall ranking of how well your page is optimized for search.
©®™ Page 1
,Marketo Certified Expert Exam Sample Questions And Answers Latest Update
Which of the following is not a field type available when creating a custom field in
Marketo? - ✔✔✔-String
Where in the Marketo system can you generate a list of PURLs in an excel file? -
✔✔✔-Export in Smart List/Static List
In order for an email to be used in a smart Campaign - ✔✔✔-It must be approved.
Which of the following standard user roles cannot access the Design Studio? -
✔✔✔-Analytics User
When merging records, which of the following is TRUE? - ✔✔✔-The lead selected by
the user will remain
You should use Leads by Source Report to do which of the following? - ✔✔✔-
Compare the lead generating and opportunity creation performance of your lead
sources.
Progressive Profiling - ✔✔✔-Is used to capture additional new information for a
lead.
Which describes a PURL - ✔✔✔-A dynamic landing page that is personalized based
on the URL
When initially creating a program, which of the following is NOT an option - ✔✔✔-
Cost
A marketer wants to wait one day to send an auto response email to a lead that
filled out a form. However, the email should only be sent on a business day. Which
feature should the marketer use to ensure the email is not sent on a weekend? -
✔✔✔-Advanced Wait Properties
©®™ Page 2
, Marketo Certified Expert Exam Sample Questions And Answers Latest Update
When adding a custom column to a report, where does the data come from? -
✔✔✔-Imported List
You want to set a batch campaign to run on a consistent and ongoing basis. How
frequently can batch campaigns be scheduled to recur? - ✔✔✔-Daily
If you want to figure out how many people converted on a Marketo landing page,
which report would you use? - ✔✔✔-Landing page performance
Where in Marketo do you define segments that can be used in emails? - ✔✔✔-Lead
Database
Which of the following item(s) will communication limits apply - ✔✔✔-All programs
and smart campaigns
In a smart campaign flow step, the marketer needs to choose an email. If the
marketer says the content depends on some criteria, which of the following could
NOT be used in Marketo to send different emails (or email content) to different
subaudiences? - ✔✔✔-Identical smart campaigns
Which of the following does an Administrator NOT have the ability to change in a
Marketo instance? - ✔✔✔-Primary email address
A marketer would like to know which records have opted out of receiving emails.
Which system smart list would give them the information? - ✔✔✔-Unsubscribed
leads
The default entry types for the Marketing Calendar will be which of the following? -
✔✔✔-Email Programs and Smart Campaign with email
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