Marketo Certified Expert Practice Questions And Answers Latest Update
Marketo Certified Expert Practice Questions
And Answers Latest Update
Where are Marketo landing pages hosted? - ✔✔✔-on Marketo servers
What items do landing pages contain? - ✔✔✔-Forms, rectangles, images
TRUE or FALSE
For best deliverability, emails should use tables for layout instead of CSS. - ✔✔✔-
TRUE
TRUE or FALSE
It's recommended to repeat your site navigation in a Marketo Landing page. -
✔✔✔-FALSE: It's not recommended
What does the URL builder allow you to capture? - ✔✔✔-Details from hidden fields
on a form
What tool do you use to control the appearance of elements on a landing page -
✔✔✔-Property Sheet in the Landing page designer
What is progressive profiling used for? - ✔✔✔-Progressive profiling is used to
capture additional new information for a lead.
TRUE or FALSE
A single Marketo Form can be used on multiple Marketo Landing pages? - ✔✔✔-
TRUE
TRUE or FALSE
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,Marketo Certified Expert Practice Questions And Answers Latest Update
A person who fills out the same Marketo form multiple times using the same email
address will have multiple lead records created in Marketo. - ✔✔✔-FALSE
TRUE or FALSE
You can personalize an email to display the name of the lead using a lead token. -
✔✔✔-TRUE
If sending an HTML email, it is also a best practice to... - ✔✔✔-Send a Text version
as well
In order for an email to be used in a Smart Campaign... - ✔✔✔-It must be approved
TRUE or FALSE
Leads who have unsubscribed will not receive operational emails. - ✔✔✔-FALSE
To which Program asset can you add
Marketo's social media sharing tools? - ✔✔✔-Landing Pages
TRUE or FALSE
Social media sharing tools cannot be added to landing pages. - ✔✔✔-FALSE: social
media tools can be added to landing pages, but not emails.
What Marketo assets use templates? - ✔✔✔-Emails and landing pages
Where can images and assets be uploaded in Marketo? - ✔✔✔-The images and files
folder in the Design Studio
TRUE or FALSE
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, Marketo Certified Expert Practice Questions And Answers Latest Update
When an email is "Published to Sales
Insight", this indicates that the email is sales-available. - ✔✔✔-TRUE
Which type of profiling is used to capture additional new information each time a
known lead re-visits a form? - ✔✔✔-Progressive Profiling
TRUE or FALSE
Both Smart Campaigns and single Flow Actions can be used to send email alerts to
sales, or to create tasks that appear in Salesforce.com - ✔✔✔-TRUE
Which item defines how many times a lead can qualify for the Flow Steps(s) in a
Smart Campaign? - ✔✔✔-Qualification rules
TRUE or FALSE
System, campaign, lead and company tokens can be used in Flow Steps. - ✔✔✔-
TRUE
TRUE or FALSE
Random Sample is an "add choice" in the send email flow step in a Marketo
Campaign - ✔✔✔-FALSE
What does the Change Status in Progression flow step do? - ✔✔✔-Assigns the right
status based upon a lead's action
What are some flow actions that can be used in a Smart Campaign? - ✔✔✔-Change
score, wait, send email, change data value
What do you call an email that is sent by a trigger campaign in response to a
specific action? - ✔✔✔-An auto-response email
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Marketo Certified Expert Practice Questions
And Answers Latest Update
Where are Marketo landing pages hosted? - ✔✔✔-on Marketo servers
What items do landing pages contain? - ✔✔✔-Forms, rectangles, images
TRUE or FALSE
For best deliverability, emails should use tables for layout instead of CSS. - ✔✔✔-
TRUE
TRUE or FALSE
It's recommended to repeat your site navigation in a Marketo Landing page. -
✔✔✔-FALSE: It's not recommended
What does the URL builder allow you to capture? - ✔✔✔-Details from hidden fields
on a form
What tool do you use to control the appearance of elements on a landing page -
✔✔✔-Property Sheet in the Landing page designer
What is progressive profiling used for? - ✔✔✔-Progressive profiling is used to
capture additional new information for a lead.
TRUE or FALSE
A single Marketo Form can be used on multiple Marketo Landing pages? - ✔✔✔-
TRUE
TRUE or FALSE
©®™ Page 1
,Marketo Certified Expert Practice Questions And Answers Latest Update
A person who fills out the same Marketo form multiple times using the same email
address will have multiple lead records created in Marketo. - ✔✔✔-FALSE
TRUE or FALSE
You can personalize an email to display the name of the lead using a lead token. -
✔✔✔-TRUE
If sending an HTML email, it is also a best practice to... - ✔✔✔-Send a Text version
as well
In order for an email to be used in a Smart Campaign... - ✔✔✔-It must be approved
TRUE or FALSE
Leads who have unsubscribed will not receive operational emails. - ✔✔✔-FALSE
To which Program asset can you add
Marketo's social media sharing tools? - ✔✔✔-Landing Pages
TRUE or FALSE
Social media sharing tools cannot be added to landing pages. - ✔✔✔-FALSE: social
media tools can be added to landing pages, but not emails.
What Marketo assets use templates? - ✔✔✔-Emails and landing pages
Where can images and assets be uploaded in Marketo? - ✔✔✔-The images and files
folder in the Design Studio
TRUE or FALSE
©®™ Page 2
, Marketo Certified Expert Practice Questions And Answers Latest Update
When an email is "Published to Sales
Insight", this indicates that the email is sales-available. - ✔✔✔-TRUE
Which type of profiling is used to capture additional new information each time a
known lead re-visits a form? - ✔✔✔-Progressive Profiling
TRUE or FALSE
Both Smart Campaigns and single Flow Actions can be used to send email alerts to
sales, or to create tasks that appear in Salesforce.com - ✔✔✔-TRUE
Which item defines how many times a lead can qualify for the Flow Steps(s) in a
Smart Campaign? - ✔✔✔-Qualification rules
TRUE or FALSE
System, campaign, lead and company tokens can be used in Flow Steps. - ✔✔✔-
TRUE
TRUE or FALSE
Random Sample is an "add choice" in the send email flow step in a Marketo
Campaign - ✔✔✔-FALSE
What does the Change Status in Progression flow step do? - ✔✔✔-Assigns the right
status based upon a lead's action
What are some flow actions that can be used in a Smart Campaign? - ✔✔✔-Change
score, wait, send email, change data value
What do you call an email that is sent by a trigger campaign in response to a
specific action? - ✔✔✔-An auto-response email
©®™ Page 3
