TEST BANK For Consumer Behaviour:
Buying, Having, and Being, Canadian Edition,
9th Edition, 2024 by Michael R. Solomon
Chapters 1 - 15
,Consumer Behaviour: Buying, Having, and Being, Cdn. 9e (Solomon)
Chapter 1 An Introduction to Consumer Behaviour
1) In studying consumers like Gail, a college student, marketers often find it useful to learn their
interests in music or clothing, how they spend their leisure time, and even their attitudes about
social issues, to be able to categorize consumers according to their lifestyles. This sort of
information is called:
A) core values.
B) psychographics.
C) configurations.
D) physiognomies.
ANSWER: B
Type: MC Page Ref: 2
Skill: Application
Objective: L1-01 Consumer behaviour is a process.
2) Tina, a supervisor of displays for Sears Canada, knows that attractive displays can generate
additional sales of particular items. From a marketer's perspective, this is:
A) a purchase issue.
B) a post purchase issue.
C) merchandising complexity.
D) a loss leader.
ANSWER: A
Type: MC Page Ref: 3
Skill: Application
Objective: L1-01 Consumer behaviour is a process.
3) John is the vice president of marketing for a local tour guide company. He is concerned that
his customers are not recommending his company to their friends. For John, this problem is a:
A) purchase issue.
,B) demographic problem.
C) prepurchase issue.
D) post purchase issue.
ANSWER: D
Type: MC Page Ref: 3
Skill: Application
Objective: L1-01 Consumer behaviour is a process.
, 4) The iexpanded iview iof ithe iexchange ithat iincludes ithe iissues ithat iinfluence ithe
iconsumer ibefore, iduring, iand iafter ia ipurchase iis icalled:
A) the ivalue.
B) the istrategic ifocus.
C) the ipre-sell istrategy.
D) the iconsumption iprocess.
iANSWER: i D
Type: iMC Page iRef: i3
iSkill: i Concept
Objective: i L1-01 iConsumer ibehaviour iis ia iprocess.
5) Gail idecides ito itake ia ibreak ifrom istudying iand igoes ionline ito icheck ithings iout. iShe
iconnects iwith ione iof ithe iproduct idiscussion igroups ithat ishe iparticipates iin. iThis iis ian
iexample iof ia:
A) lifestyle idiscussion.
B) brand icompetition.
C) consumption icommunity.
D) marketplace icompetition.
iANSWER: i C
Type: iMC Page iRef: i2
iSkill: i Application
Objective: i L1-01 iConsumer ibehaviour iis ia iprocess.
6) If ia iproduct isucceeds iin isatisfying ineeds iand iis ipurchased iover iand iover iagain, iit imost
ilikely ihas iattained:
A) product iseparation.
B) brand iloyalty.
C) lifestyle ivariation.
D) purchase iconception.
ANSWER: i B
Type: iMC Page iRef: i2
iSkill: i Concept
Buying, Having, and Being, Canadian Edition,
9th Edition, 2024 by Michael R. Solomon
Chapters 1 - 15
,Consumer Behaviour: Buying, Having, and Being, Cdn. 9e (Solomon)
Chapter 1 An Introduction to Consumer Behaviour
1) In studying consumers like Gail, a college student, marketers often find it useful to learn their
interests in music or clothing, how they spend their leisure time, and even their attitudes about
social issues, to be able to categorize consumers according to their lifestyles. This sort of
information is called:
A) core values.
B) psychographics.
C) configurations.
D) physiognomies.
ANSWER: B
Type: MC Page Ref: 2
Skill: Application
Objective: L1-01 Consumer behaviour is a process.
2) Tina, a supervisor of displays for Sears Canada, knows that attractive displays can generate
additional sales of particular items. From a marketer's perspective, this is:
A) a purchase issue.
B) a post purchase issue.
C) merchandising complexity.
D) a loss leader.
ANSWER: A
Type: MC Page Ref: 3
Skill: Application
Objective: L1-01 Consumer behaviour is a process.
3) John is the vice president of marketing for a local tour guide company. He is concerned that
his customers are not recommending his company to their friends. For John, this problem is a:
A) purchase issue.
,B) demographic problem.
C) prepurchase issue.
D) post purchase issue.
ANSWER: D
Type: MC Page Ref: 3
Skill: Application
Objective: L1-01 Consumer behaviour is a process.
, 4) The iexpanded iview iof ithe iexchange ithat iincludes ithe iissues ithat iinfluence ithe
iconsumer ibefore, iduring, iand iafter ia ipurchase iis icalled:
A) the ivalue.
B) the istrategic ifocus.
C) the ipre-sell istrategy.
D) the iconsumption iprocess.
iANSWER: i D
Type: iMC Page iRef: i3
iSkill: i Concept
Objective: i L1-01 iConsumer ibehaviour iis ia iprocess.
5) Gail idecides ito itake ia ibreak ifrom istudying iand igoes ionline ito icheck ithings iout. iShe
iconnects iwith ione iof ithe iproduct idiscussion igroups ithat ishe iparticipates iin. iThis iis ian
iexample iof ia:
A) lifestyle idiscussion.
B) brand icompetition.
C) consumption icommunity.
D) marketplace icompetition.
iANSWER: i C
Type: iMC Page iRef: i2
iSkill: i Application
Objective: i L1-01 iConsumer ibehaviour iis ia iprocess.
6) If ia iproduct isucceeds iin isatisfying ineeds iand iis ipurchased iover iand iover iagain, iit imost
ilikely ihas iattained:
A) product iseparation.
B) brand iloyalty.
C) lifestyle ivariation.
D) purchase iconception.
ANSWER: i B
Type: iMC Page iRef: i2
iSkill: i Concept
