BMW CASE STUDY EXAM QUESTIONS
AND ANSWERS
BMW Top four strengths - Answer-1) Brand Reputation
2) Handling, engines, and traction motors
3) IT Integration
4) Environmentally friendly vehicles
How is BMW environmentally friendly - Answer--80% of cars recycled materials
- researched dual fuel engines, hydrogen driven cars, and hybrid cars
The first autonomous (automatic, unmanned) Car - Answer-2204,2005,200y Urban
Challenges conducted by DARPA
Tech at the core of self driving cars - Answer-Computer chips- CPUs and GPUs
Two companies in charge of CPUs and GPUS - Answer-Intel and NVIDIA
New tech working on for self driving cars - Answer-Quantum Computers
Different modes of autonomous cars - Answer-- Self parking
-Lane Control
-Speed control in heavy traffic
-Fully automated car (1)
What competitors are working on for their cars - Answer-More of assisted driving
Some other companies in autonomous cars industry - Answer-BMW, Audi, Toyota m
Tesla, GM
Problem with autonomous cars - Answer-There are situations were the autopilot cannot
make decisions. The human driver also considers the behaviors and actions of others
Major mapping and location business present in most car built in navigation - Answer-
HERE- based in Berlin
Who BMW recently partners with for Chinese Market - Answer-Baidu to create high
resolution GPS System
fastest growing country for car sales - Answer-China
Key uncertainties for self driving cars - Answer-1) Social: Who will use it, what will
change, behaviours
2) developmental costs difference
AND ANSWERS
BMW Top four strengths - Answer-1) Brand Reputation
2) Handling, engines, and traction motors
3) IT Integration
4) Environmentally friendly vehicles
How is BMW environmentally friendly - Answer--80% of cars recycled materials
- researched dual fuel engines, hydrogen driven cars, and hybrid cars
The first autonomous (automatic, unmanned) Car - Answer-2204,2005,200y Urban
Challenges conducted by DARPA
Tech at the core of self driving cars - Answer-Computer chips- CPUs and GPUs
Two companies in charge of CPUs and GPUS - Answer-Intel and NVIDIA
New tech working on for self driving cars - Answer-Quantum Computers
Different modes of autonomous cars - Answer-- Self parking
-Lane Control
-Speed control in heavy traffic
-Fully automated car (1)
What competitors are working on for their cars - Answer-More of assisted driving
Some other companies in autonomous cars industry - Answer-BMW, Audi, Toyota m
Tesla, GM
Problem with autonomous cars - Answer-There are situations were the autopilot cannot
make decisions. The human driver also considers the behaviors and actions of others
Major mapping and location business present in most car built in navigation - Answer-
HERE- based in Berlin
Who BMW recently partners with for Chinese Market - Answer-Baidu to create high
resolution GPS System
fastest growing country for car sales - Answer-China
Key uncertainties for self driving cars - Answer-1) Social: Who will use it, what will
change, behaviours
2) developmental costs difference
