BCOR 350 Exam Questions and
Answers 100% Pass
_________________ are individuals, independent of brands, who have developed large
social followings based on their authenticity, expertise and popularity in a subject area
or niche. - ✔✔Social Media influencers
Which of the following is the objective of sales promotion? - ✔✔All of the above are
correct
T/F: Advertising does little to create a sense of credibility or legitimacy for the firm's
product or service. - ✔✔False
T/F: Because direct marketing is so data intensive it is relatively easy to measure the
effectiveness of direct marketing by linking it to outcomes. - ✔✔True
This type of advertising is used to convince customers that a company's products or
services are the best, and it is used to influence attitudes and the underlying image of a
company or product. - ✔✔Persuasive Advertising
All of the following are components of the promotional mix EXCEPT: - ✔✔Interest
creation
Emily Charlene, All Rights Reserved © 2025 1
Answers 100% Pass
_________________ are individuals, independent of brands, who have developed large
social followings based on their authenticity, expertise and popularity in a subject area
or niche. - ✔✔Social Media influencers
Which of the following is the objective of sales promotion? - ✔✔All of the above are
correct
T/F: Advertising does little to create a sense of credibility or legitimacy for the firm's
product or service. - ✔✔False
T/F: Because direct marketing is so data intensive it is relatively easy to measure the
effectiveness of direct marketing by linking it to outcomes. - ✔✔True
This type of advertising is used to convince customers that a company's products or
services are the best, and it is used to influence attitudes and the underlying image of a
company or product. - ✔✔Persuasive Advertising
All of the following are components of the promotional mix EXCEPT: - ✔✔Interest
creation
Emily Charlene, All Rights Reserved © 2025 1
