BCOR 350 Chapter 8 Exam Questions and
Answers 100% Pass
Which of the following forms of products are considered as services? - ✔✔Airline
Travel
Blood donations to the Red Cross are considered __________ products. - ✔✔unsought
Freedom from defects and consistency in delivering a targeted level of performance is
an attribute of product's __________. - ✔✔conformance quality
__________ helps the seller to segment markets. - ✔✔branding
__________ means that the quality of services depends on who provides them as well as
when, where, and how they are provided. - ✔✔service variablity
Which of the following is not considered one of the links in the service profit chain? -
✔✔buyer-seller interaction
__________ is a measure of the brand's ability to capture consumer preference and
loyalty.
OR
Emily Charlene, All Rights Reserved © 2025 1
, the differential effect that knowing the brand name has on customer response to the
product or its marketing - ✔✔brand equity
The branding strategy of launching a product or service as a national or store brand is
considered a __________. - ✔✔brand sponsorship
Finding the best name for a product is part of ____________. - ✔✔Brand name selection
What is a store brand? - ✔✔A brand created and owned by a re seller of a product or
service
Which term means that services cannot be stored for later sale or use? - ✔✔service
perishability
Attributes and benefits are part of ________ ,which is one of the major brand strategy
decisions. - ✔✔brand positioning
A convenience product is a consumer product ________. - ✔✔that customers usually
buy frequently, immediately and with minimal comparison and buying effort
Which of the following links service firm profits with employee and customer
satisfaction? - ✔✔service profit chain
________ is the set of all product lines and items that a particular seller offers for sale. -
✔✔product mix
Emily Charlene, All Rights Reserved © 2025 2
Answers 100% Pass
Which of the following forms of products are considered as services? - ✔✔Airline
Travel
Blood donations to the Red Cross are considered __________ products. - ✔✔unsought
Freedom from defects and consistency in delivering a targeted level of performance is
an attribute of product's __________. - ✔✔conformance quality
__________ helps the seller to segment markets. - ✔✔branding
__________ means that the quality of services depends on who provides them as well as
when, where, and how they are provided. - ✔✔service variablity
Which of the following is not considered one of the links in the service profit chain? -
✔✔buyer-seller interaction
__________ is a measure of the brand's ability to capture consumer preference and
loyalty.
OR
Emily Charlene, All Rights Reserved © 2025 1
, the differential effect that knowing the brand name has on customer response to the
product or its marketing - ✔✔brand equity
The branding strategy of launching a product or service as a national or store brand is
considered a __________. - ✔✔brand sponsorship
Finding the best name for a product is part of ____________. - ✔✔Brand name selection
What is a store brand? - ✔✔A brand created and owned by a re seller of a product or
service
Which term means that services cannot be stored for later sale or use? - ✔✔service
perishability
Attributes and benefits are part of ________ ,which is one of the major brand strategy
decisions. - ✔✔brand positioning
A convenience product is a consumer product ________. - ✔✔that customers usually
buy frequently, immediately and with minimal comparison and buying effort
Which of the following links service firm profits with employee and customer
satisfaction? - ✔✔service profit chain
________ is the set of all product lines and items that a particular seller offers for sale. -
✔✔product mix
Emily Charlene, All Rights Reserved © 2025 2
