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Test Bank - Marketing Management, 15th edition by Philip Kotler , (All Chapters Included 1-23) ISBN:9781292092621

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Test Bank - Marketing Management, 15th edition by Philip Kotler , (All Chapters Included 1-23) ISBN:9781292092621 Part 1. Understanding Marketing Management 1. Defining Marketing for the New Realities 2. Developing Marketing Strategies and Plans Part 2. Capturing Marketing Insights 3. Collecting Information and Forecasting Demand 4. Conducting Marketing Research Part 3. Connecting with Customers 5. Creating Long-term Loyalty Relationships 6. Analyzing Consumer Markets 7. Analyzing Business Markets 8. Tapping into Global Markets Part 4. Building Strong Brands 9. Identifying Market Segments and Targets 10. Crafting the Brand Positioning 11. Creating Brand Equity 12. Meeting Competition and Driving Growth Part 5. Shaping the Market Offerings 13. Setting Product Strategy 14. Designing and Managing Services 15. Introducing New Market Offerings 16. Developing Pricing Strategies and Programs Part 6. Delivering Value 17. Designing and Managing Integrated Marketing Channels 18. Managing Retailing, Wholesaling, and Logistics Part 7. Communicating Value 19. Designing and Managing Integrated Marketing Communications 20. Managing Digital Communications: Online, Social Media and Mobile Marketing 21. Managing Mass Communications: Advertising, Sales Promotions, Events and Experiences, and Public Relations 22. Managing Personal Communications: Direct Marketing, Word of Mouth, and Personal Selling Part 8. Managing the Marketing Organization 23. Conducting Marketing Responsibly for Long-Term Success

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Philip Kotler, Kevin Lane Keller Marketing Management

Edition:april 2015
ISBN:9781292092621
Edition:15

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Uploaded on: January 12, 2025
Number of pages: 953
Written in: 2024/2025
Type: Exam (elaborations)
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marketing management
marketing
test bank marketing
management 15th edition
test bank marketing management 15th edition
test bank marketing management
marketing management 15th edition
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Test Bank - Marketing Management, 15th edition by Philip Kotler , (All Chapters Included 1-23) ISBN:9781292092621

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