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Select the appropriate sentences related to LVMH omnichannel strategy
(select 2) - ✔✔- Omnichannel is a client-centric approach aimed at
providing a consistent, qualitative, and seamless customer experience
across all channels and geographies.
- Establishing a smooth omnichannel customer experience requires cross-
collaboration across all teams, departments, and through all activities -
from warehouses to stores.
Looking at distribution, is Brick and Mortar still an important part of the
Luxury story? - ✔✔yes
According to Bain & Company, China will be the largest market for personal
luxury goods in 2030. - ✔✔agree
Which characteristics may help to measure the luxuriousness of an offer? -
✔✔- Price
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, - Quality
- Scarcity
- Signed by brands
- Controlled channels
- Personalized services
- Delivering experiential rewards
(all of the above)
How do Fashion & Leather Goods Maisons offer their clientèle unique
customer experiences? - ✔✔- By mastering their distribution
According to Erwan Rambourg the young generation of luxury buyers have
transformed the luxury industry in certain areas such as casualization,
social media or values. - ✔✔true
According to Bain & Company, by 2030, online sales will represent... - ✔✔-
33% of the luxury sales
What are the core values of LVMH? - ✔✔- Creativity & Innovation
- Entrepreneurial spirit
- Quest for excellence
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