CMC exam 1 Questions and Answers
Transactional model of communication - ANSWER-- Communicators generate social
realities by co-creating meanings.
- Communicators are simultaneously sender AND receiver.
interaction model of communication - ANSWER-- Communicators alternate positions as
sender and receiver
- communication as a process shaped by feedback and message context.
Transmission model of communication - ANSWER-- Communication occurs when a
message has been sent and received.
- One-way (from sender to receiver)
- Sender -> Message -> Channel -> Receiver
CMC Channels - ANSWER-- IMessage
- Video call
- Social Media
Affordance of Bandwidth - ANSWER-- The amount of verbal & nonverbal social cues
potentially transmitted by a communication channel.
- (ex: FaceTime > Email)
Affordance of Social presence - ANSWER-- Feeling of closeness when communicating
through CMC
- The feeling that interactants are near and sharing the same experience together
- Asynchronous communication can minimize feeling of social presence
Affordance of Asynchroncity - ANSWER-- A lag between message transmission,
receipt, and subsequent response
- No instant feedback
Affordance of Editability - ANSWER-- the ability to edit messages before/after sharing
- texting is preferred over calls because texts can be edited
Affordance of Persistence (Recordability) - ANSWER-- the relative permanence of
communication
- channel keeps a record of communication
- can retrieve past messages
Affordance of Network Association (Connectivity) - ANSWER-- the ability to identify
other members & view each others content
, - (ex: Ecampus vs. Facebook)
Affordance of Visibility (Privacy) - ANSWER-- the degree to which communication is
apparent to many others, intentional or not
Affordance of Personalization - ANSWER-- the ability to tailor a message to a specific
individual or group
- (ex: TV commericals vs. Personalized Ads on Instagram)
Affordance of Anonymity (Identifiability) - ANSWER-- the degree to which users feel
their true identities can be hidden
Affordance of Accessibility (of a channel) - ANSWER-- the capability of easily achieving
or reaching communication
Perspective on CMC: Social Determinism - ANSWER-- people will find their own way to
use these mediated channels to interact with others
- Society guides how a technology is adopted and used
- people play a critical role in shaping technology
Perspective on CMC: technological determinism - ANSWER-- Technology shapes a
society's development
- Society adapts to technology
cues filtered out (CFO) approach - ANSWER-- CMC could not effectively facilitate
communication because it lacks social cues
- CMC lacks socioemotional cues (gestures, facial expressions, tone of voice, etc)
- CMC lacks contextual info (context based on environment, relationship with comm
partner, etc)
media richness theory (MRT) - ANSWER-- Based on the communication channels
ability to carry socio emotional message content
- Rich VS. Lean
- Rich: Many social cues and increase sense of social presence
- Lean: Effective at transmitting concrete info without social cues
- (ex: Zoom is a richer medium channel than e-mail)
4 Characteristics that determine how "Rich" or "Lean" a communication medium is
(MRT) - ANSWER-- The availability of conveying more cues
- Immediate feedback
- Language variety
- Personalization
According to MRT, you may choose a medium based on: - ANSWER-- Your demand for
uncertainty-reducing info (Lean)
- Your demand for equivocality-reducing info (Rich)
Transactional model of communication - ANSWER-- Communicators generate social
realities by co-creating meanings.
- Communicators are simultaneously sender AND receiver.
interaction model of communication - ANSWER-- Communicators alternate positions as
sender and receiver
- communication as a process shaped by feedback and message context.
Transmission model of communication - ANSWER-- Communication occurs when a
message has been sent and received.
- One-way (from sender to receiver)
- Sender -> Message -> Channel -> Receiver
CMC Channels - ANSWER-- IMessage
- Video call
- Social Media
Affordance of Bandwidth - ANSWER-- The amount of verbal & nonverbal social cues
potentially transmitted by a communication channel.
- (ex: FaceTime > Email)
Affordance of Social presence - ANSWER-- Feeling of closeness when communicating
through CMC
- The feeling that interactants are near and sharing the same experience together
- Asynchronous communication can minimize feeling of social presence
Affordance of Asynchroncity - ANSWER-- A lag between message transmission,
receipt, and subsequent response
- No instant feedback
Affordance of Editability - ANSWER-- the ability to edit messages before/after sharing
- texting is preferred over calls because texts can be edited
Affordance of Persistence (Recordability) - ANSWER-- the relative permanence of
communication
- channel keeps a record of communication
- can retrieve past messages
Affordance of Network Association (Connectivity) - ANSWER-- the ability to identify
other members & view each others content
, - (ex: Ecampus vs. Facebook)
Affordance of Visibility (Privacy) - ANSWER-- the degree to which communication is
apparent to many others, intentional or not
Affordance of Personalization - ANSWER-- the ability to tailor a message to a specific
individual or group
- (ex: TV commericals vs. Personalized Ads on Instagram)
Affordance of Anonymity (Identifiability) - ANSWER-- the degree to which users feel
their true identities can be hidden
Affordance of Accessibility (of a channel) - ANSWER-- the capability of easily achieving
or reaching communication
Perspective on CMC: Social Determinism - ANSWER-- people will find their own way to
use these mediated channels to interact with others
- Society guides how a technology is adopted and used
- people play a critical role in shaping technology
Perspective on CMC: technological determinism - ANSWER-- Technology shapes a
society's development
- Society adapts to technology
cues filtered out (CFO) approach - ANSWER-- CMC could not effectively facilitate
communication because it lacks social cues
- CMC lacks socioemotional cues (gestures, facial expressions, tone of voice, etc)
- CMC lacks contextual info (context based on environment, relationship with comm
partner, etc)
media richness theory (MRT) - ANSWER-- Based on the communication channels
ability to carry socio emotional message content
- Rich VS. Lean
- Rich: Many social cues and increase sense of social presence
- Lean: Effective at transmitting concrete info without social cues
- (ex: Zoom is a richer medium channel than e-mail)
4 Characteristics that determine how "Rich" or "Lean" a communication medium is
(MRT) - ANSWER-- The availability of conveying more cues
- Immediate feedback
- Language variety
- Personalization
According to MRT, you may choose a medium based on: - ANSWER-- Your demand for
uncertainty-reducing info (Lean)
- Your demand for equivocality-reducing info (Rich)
