MKTG 482 Exam 3 100% Verified
Descriptive Analysis - ANSWER Used by marketing researchers to describe the
sample dataset in such a way as to portray the "typical" respondent and to reveal the
general pattern of responses
Inference Analysis - ANSWER Used when marketing researchers use statistical
procedures to generalize the results of the sample to the target population it represents
Difference Analysis - ANSWER Used to determine the degree to which real and
generalizable differences exist in the population to help the manager make an
enlightened decision on which advertising theme to use
Association Analysis - ANSWER Investigates if and how two variables are related
Predictive Analysis - ANSWER Statistical procedures and models to help make
forecasts about future events
Central Tendency - ANSWER Measure that describes the "typical" respondent or
response
Variability - ANSWER Measures that describe how similar (dissimilar) respondents or
responses are to (from) "typical" respondents or responses
The basic data analysis goal involved in all measures of central tendency is to: -
ANSWER report a single piece of information that describes the most typical response
to a question
Central tendency applies to: - ANSWER any statistical measure used that somehow
reflects a typical or frequent response
, Measures of Central Tendency - ANSWER Mode, Median, Mean
Mode - ANSWER a descriptive analysis measure defined as that value in a string of
numbers that occurs most often
Median - ANSWER Expresses that value whose occurrence lies in the middle of an
ordered set of values
All measures of variability are concerned with: - ANSWER depicting the "typical"
difference between the values in a set of values
Three measures of variability - ANSWER Frequency distribution, Range, Standard
Deviation
Frequency Distribution - ANSWER Tabulation of the number of times that each
different value appears in a particular set of values
Range - ANSWER Identifies the distance between lowest value (minimum) and the
highest value (maximum) in an ordered set of values
Standard Deviation - ANSWER Indicates the degree of variation or diversity in the
values in such a way as to be translatable into a normal or bell-shaped curve distribution
Parameter Estimation - ANSWER the process of using sample information to compute
an interval that describes the range of a parameter such as the population mean or the
population percentage
Parameter estimation involves the use of three values: - ANSWER Sample statistic,
Standard error, desired level of confidence
Descriptive Analysis - ANSWER Used by marketing researchers to describe the
sample dataset in such a way as to portray the "typical" respondent and to reveal the
general pattern of responses
Inference Analysis - ANSWER Used when marketing researchers use statistical
procedures to generalize the results of the sample to the target population it represents
Difference Analysis - ANSWER Used to determine the degree to which real and
generalizable differences exist in the population to help the manager make an
enlightened decision on which advertising theme to use
Association Analysis - ANSWER Investigates if and how two variables are related
Predictive Analysis - ANSWER Statistical procedures and models to help make
forecasts about future events
Central Tendency - ANSWER Measure that describes the "typical" respondent or
response
Variability - ANSWER Measures that describe how similar (dissimilar) respondents or
responses are to (from) "typical" respondents or responses
The basic data analysis goal involved in all measures of central tendency is to: -
ANSWER report a single piece of information that describes the most typical response
to a question
Central tendency applies to: - ANSWER any statistical measure used that somehow
reflects a typical or frequent response
, Measures of Central Tendency - ANSWER Mode, Median, Mean
Mode - ANSWER a descriptive analysis measure defined as that value in a string of
numbers that occurs most often
Median - ANSWER Expresses that value whose occurrence lies in the middle of an
ordered set of values
All measures of variability are concerned with: - ANSWER depicting the "typical"
difference between the values in a set of values
Three measures of variability - ANSWER Frequency distribution, Range, Standard
Deviation
Frequency Distribution - ANSWER Tabulation of the number of times that each
different value appears in a particular set of values
Range - ANSWER Identifies the distance between lowest value (minimum) and the
highest value (maximum) in an ordered set of values
Standard Deviation - ANSWER Indicates the degree of variation or diversity in the
values in such a way as to be translatable into a normal or bell-shaped curve distribution
Parameter Estimation - ANSWER the process of using sample information to compute
an interval that describes the range of a parameter such as the population mean or the
population percentage
Parameter estimation involves the use of three values: - ANSWER Sample statistic,
Standard error, desired level of confidence
