Flurry MKTG 482 Exam With Accurate Solutions
Which type of research involves the use of structured questions where the response
options have been
predetermined and a large number of respondents are involved? - ANSWER
quantitative research
Which type of research would be most appropriate if the managers of the Tide brand at
Procter &
Gamble wanted some ideas as to different ways Tide laundry detergent could be
improved? - ANSWER qualitative research
When a "secret shopper" is used to report salespersons' level of customer assistance
and courtesy,
which type of observation is being used? - ANSWER covert
Which of the following was NOT discussed in the textbook as an appropriate condition
for the use of
an observation study? - ANSWER The behavior must be amenable to physiological
measurement
Which of the following is NOT an advantage of online focus groups over traditional focus
groups? - ANSWER Participants' "body language" may be observed.
Which of the following best represents the future of focus groups? - ANSWER Because
of their many advantages and the unique abilities added by online focus groups, the
popularity of focus groups is increasing and they are being used on a worldwide basis.
Which of the following qualitative techniques is characterized as a set of probing
questions posed
, one-on-one to a subject by an interviewer so as to gain an idea of what the subject thinks
about something
or why he or she behaves in a certain way? - ANSWER in-depth interview
A device that determines the level of excitement by measuring the electrical activity in
the
respondent's skin is known as: - ANSWER a galvanometer
A study was conducted of online buyers to determine purchasing differences among
buyer segments
such as males and females. The research began with a series of focus groups followed
by in depth
interviews. Finally, an online survey was conducted of several thousand online buyers. If
you had to
classify this research, which of the following would be most appropriate? - ANSWER
pluralistic
The tax revenue department of a small town located in a dry county decides to sift
through collected
garbage in the town to assess the amount of alcohol consumed. This is an example of: -
ANSWER physical traces.
What is NOT a unique advantage of using person-administered surveys? - ANSWER
speed
Which of the following is NOT an advantage of computer-administered surveys? -
ANSWER ability to develop rapport with the respondent
One disadvantage of mall-intercept interviewing is that: - ANSWER mall shoppers may
not be representative of the target market population.
Which type of research involves the use of structured questions where the response
options have been
predetermined and a large number of respondents are involved? - ANSWER
quantitative research
Which type of research would be most appropriate if the managers of the Tide brand at
Procter &
Gamble wanted some ideas as to different ways Tide laundry detergent could be
improved? - ANSWER qualitative research
When a "secret shopper" is used to report salespersons' level of customer assistance
and courtesy,
which type of observation is being used? - ANSWER covert
Which of the following was NOT discussed in the textbook as an appropriate condition
for the use of
an observation study? - ANSWER The behavior must be amenable to physiological
measurement
Which of the following is NOT an advantage of online focus groups over traditional focus
groups? - ANSWER Participants' "body language" may be observed.
Which of the following best represents the future of focus groups? - ANSWER Because
of their many advantages and the unique abilities added by online focus groups, the
popularity of focus groups is increasing and they are being used on a worldwide basis.
Which of the following qualitative techniques is characterized as a set of probing
questions posed
, one-on-one to a subject by an interviewer so as to gain an idea of what the subject thinks
about something
or why he or she behaves in a certain way? - ANSWER in-depth interview
A device that determines the level of excitement by measuring the electrical activity in
the
respondent's skin is known as: - ANSWER a galvanometer
A study was conducted of online buyers to determine purchasing differences among
buyer segments
such as males and females. The research began with a series of focus groups followed
by in depth
interviews. Finally, an online survey was conducted of several thousand online buyers. If
you had to
classify this research, which of the following would be most appropriate? - ANSWER
pluralistic
The tax revenue department of a small town located in a dry county decides to sift
through collected
garbage in the town to assess the amount of alcohol consumed. This is an example of: -
ANSWER physical traces.
What is NOT a unique advantage of using person-administered surveys? - ANSWER
speed
Which of the following is NOT an advantage of computer-administered surveys? -
ANSWER ability to develop rapport with the respondent
One disadvantage of mall-intercept interviewing is that: - ANSWER mall shoppers may
not be representative of the target market population.
