MKTG 482 Flurry Questions And Accurate Answers
List 11 steps of research design - ANSWER 1. establish the need for marketing
research
2. define the problem
3. establish research objectives
4. determine research design
5. identify information types and sources
6. determine methods of accessing data
7. design data collection forms
8. determine the sample plan and size
9. collect data
10. analyze data
11. communicate insights
research design - ANSWER is a master plan specifying the methods and for collecting
and analyzing the needed information
why is research design important - ANSWER Good research design is the "first rule of
good research".
Knowledge of the needed research design allows advance planning so that the project
may be conducted in less time and typically at a cost savings due to efficiencies gained
in preplanning.
objectives of research design - ANSWER to gain background information and to
develop hypotheses
, to measure the state of a variable of interest
to test Hypotheses that specify the relationships between two or more variables
research design: A caution - ANSWER In many cases research is an iterative process.
By conducting one research project, we learn that we may need additional research,
which may result in using multiple research designs.
3 types of research design - ANSWER exploratory, descriptive, causal
exploratory research - ANSWER is unstructured, informal research usually conducted
at the outset of research projects.
it is usually conducted when the researcher does not know much about the problem
uses of exploratory research - ANSWER Gain background information
Define terms
Clarify problems and hypothesis
Establish research priorities
exploratory research methods - ANSWER secondary data analysis, experience
surveys, case analysis, focus groups
secondary data analysis - ANSWER the process of searching for interpreting existing
information relevant to the research topic
experience surveys - ANSWER refers to gathering information from those
List 11 steps of research design - ANSWER 1. establish the need for marketing
research
2. define the problem
3. establish research objectives
4. determine research design
5. identify information types and sources
6. determine methods of accessing data
7. design data collection forms
8. determine the sample plan and size
9. collect data
10. analyze data
11. communicate insights
research design - ANSWER is a master plan specifying the methods and for collecting
and analyzing the needed information
why is research design important - ANSWER Good research design is the "first rule of
good research".
Knowledge of the needed research design allows advance planning so that the project
may be conducted in less time and typically at a cost savings due to efficiencies gained
in preplanning.
objectives of research design - ANSWER to gain background information and to
develop hypotheses
, to measure the state of a variable of interest
to test Hypotheses that specify the relationships between two or more variables
research design: A caution - ANSWER In many cases research is an iterative process.
By conducting one research project, we learn that we may need additional research,
which may result in using multiple research designs.
3 types of research design - ANSWER exploratory, descriptive, causal
exploratory research - ANSWER is unstructured, informal research usually conducted
at the outset of research projects.
it is usually conducted when the researcher does not know much about the problem
uses of exploratory research - ANSWER Gain background information
Define terms
Clarify problems and hypothesis
Establish research priorities
exploratory research methods - ANSWER secondary data analysis, experience
surveys, case analysis, focus groups
secondary data analysis - ANSWER the process of searching for interpreting existing
information relevant to the research topic
experience surveys - ANSWER refers to gathering information from those
