TEST BANK FOR
A A
Marketing Management 4th EditionMark Johnston Greg Marshall
A A A A A A
Chapter 1 A
Student name:A
TRUE/FALSE A- AWrite A'T' Aif Athe Astatement Ais Atrue Aand A'F' Aif Athe Astatement Ais Afalse.
1) A Acommonly Aheld Amisconception Aabout Amarketing Ais Athat Ait Ais Aall Aabout
Aadvertising Aand Aselling.
1) A
⊚ A true
⊚ A false
Question ADetails
AACSB A: AAnalytical AThinking
AAccessibility A: AKeyboard ANavigation
Learning AObjective A: A01-01 AIdentify Atypical Amisconceptions Aabout Amarketing, Awhy Athey Apersist,
Aand Athe ATopic A: AMarketing Aand AMarketing AManagement ADefined
Bloom's A: ARemember
ADifficulty A: A1 AEasy
AGradable A: Aautomatic
Source A: AChapter A01 ATest ABank A> ATF AQu. A01 AA Acommonly Aheld Amisconception Aabout Amarketin...
2) Marketing Ais Arelevant Aonly Ato Apeople Ain Athe Aorganization Awho Awork Adirectly Ain Athe
Amarketing Adepartment.
2) A
⊚ A true
⊚ A false
Question ADetails
AACSB A: AAnalytical AThinking
AAccessibility A: AKeyboard ANavigation
ABloom's A: AUnderstand
Difficulty A: A2 AMedium
Learning AObjective A: A01-01 AIdentify Atypical Amisconceptions Aabout Amarketing, Awhy Athey Apersist,
Aand Athe ATopic A: AMarketing Aand AMarketing AManagement ADefined
Gradable A: Aautomatic
Source A: AChapter A01 ATest ABank A> ATF AQu. A02 AMarketing Ais Arelevant Aonly Ato Apeople Ain Athe A...
Version 1
1
,3) The AAmerican AMarketing AAssociation Adefines Amarketing Aas A“the Aactivity, Aset Aof
Ainstitutions, Aand Aprocesses Afor Acreating, Acommunicating, Adelivering, Aand Aexchanging
Aofferings Athat Ahave Avalue Afor Acustomers, Aclients, Apartners, Aand Asociety Aat Alarge.”
3) A
⊚ A true
⊚ A false
Question ADetails
AACSB A: AAnalytical AThinking
AAccessibility A: AKeyboard ANavigation
Topic A: AMarketing Aand AMarketing AManagement
ADefined ABloom's A: ARemember
Difficulty A: A1 AEasy
Learning AObjective A: A01-02 ADefine Awhat Amarketing Aand Amarketing Amanagement Areally Aare Aand
Ahow Athey Acon AGradable A: Aautomatic
Source A: AChapter A01 ATest ABank A> ATF AQu. A03 AThe AAmerican AMarketing AAssociation Adefines Am...
4) Peter ADrucker Astated Athat Asince Ait Ais Athe Acustomer Awho Adefines Avalue, Athe Abusiness
Aenterprise Ahas Aonly Atwo Abusiness Afunctions: Amarketing Aand Ainnovation.
4) A
⊚ A true
⊚ A false
Question ADetails
AACSB A: AAnalytical AThinking
AAccessibility A: AKeyboard ANavigation
ABloom's A: ARemember
Difficulty A: A1 AEasy
Topic A: AThe AConcept Aof ACustomer AValue
Learning AObjective A: A01-02 ADefine Awhat Amarketing Aand Amarketing Amanagement Areally Aare Aand
Ahow Athey Acon AGradable A: Aautomatic
Source A: AChapter A01 ATest ABank A> ATF AQu. A04 APeter ADrucker Astated Athat Asince Ait Ais Athe Acu...
5) Sustainability Arefers Ato Abusiness Apractices Athat Aprolong Athe Alife Acycle Aof Aa Aproduct.
5) A
⊚ A true
⊚ A false
Question ADetails
Accessibility A: AKeyboard ANavigation
ABloom's A: AUnderstand
Difficulty A: A2 AMedium
Topic A: AMarketing Aand AMarketing AManagement ADefined
Learning AObjective A: A01-02 ADefine Awhat Amarketing Aand Amarketing Amanagement Areally Aare Aand
Ahow Athey Acon AAACSB A: AEthics
Gradable A: Aautomatic
Source A: AChapter A01 ATest ABank A> ATF AQu. A05 ASustainability Arefers Ato Abusiness Apractices A...
Version 2
1
,6) Firms Athat Aare Astuck Ain Aa Aproduction Aorientation Amentality Alikely Awill Ahave Agreat
Adifficulty Acompeting Asuccessfully Afor Acustomers.
6) A
⊚ A true
⊚ A false
Question ADetails
AACSB A: AAnalytical AThinking
AAccessibility A: AKeyboard ANavigation
ABloom's A: AUnderstand
Difficulty A: A2 AMedium
Learning AObjective A: A01-03 AAppreciate Ahow Amarketing Ahas Aevolved Afrom Aits Aearly Aroots Ato
Abe Apracticed ATopic A: AThe AEvolution Aof AMarketing
Gradable A: Aautomatic
Source A: AChapter A01 ATest ABank A> ATF AQu. A06 AFirms Athat Aare Astuck Ain Aa Aproduction Aorienta...
\hen AHenry AFord Asaid, A“People Acan Ahave Athe AModel AT Ain Aany Acolor—so Along Athat Ait’s
Ablack,” Ahe Awas Areflecting Aa Asales Aorientation.
6) A
⊚ A true
⊚ A false
Question ADetails
AACSB A: AAnalytical AThinking
AAccessibility A: AKeyboard ANavigation
ABloom's A: AUnderstand
Difficulty A: A2 AMedium
Learning AObjective A: A01-03 AAppreciate Ahow Amarketing Ahas Aevolved Afrom Aits Aearly Aroots Ato
Abe Apracticed ATopic A: AThe AEvolution Aof AMarketing
Gradable A: Aautomatic
Source A: AChapter A01 ATest ABank A> ATF AQu. A07 AWhen AHenry AFord Asaid, A“People Acan Ahave...
7) Don APeppers Aand AMartha ARogers Apopularized Athe Aterm Aone-to-one Amarketing. ASome
Afirms Acome Aclose Ato Aone-to-one Amarketing Aby Acombining Aflexible Amanufacturing
Awith Aflexible Amarketing Ato Aenhance Acustomer Achoices.
7) A
⊚ A true
⊚ A false
Version 3
1
, Question ADetails
AACSB A: AAnalytical AThinking
AAccessibility A: AKeyboard ANavigation
ABloom's A: AUnderstand
Difficulty A: A2 AMedium
Learning AObjective A: A01-03 AAppreciate Ahow Amarketing Ahas Aevolved Afrom Aits Aearly Aroots Ato
Abe Apracticed ATopic A: AThe AEvolution Aof AMarketing
Gradable A: Aautomatic
Source A: AChapter A01 ATest ABank A> ATF AQu. A08 ADon APeppers Aand AMartha ARogers Apopularized Ath...
8) Fred AWiersema’s AbookThe ANew AMarket ALeaders Astates Athat Amarketers Awill Acontinue Ato
Ahave Amore Apower Athan Acustomers Ain Aboth AB2B Aand AB2C Amarkets.
8) A
⊚ A true
⊚ A false
Question ADetails
AACSB A: AAnalytical AThinking
AAccessibility A: AKeyboard ANavigation
Learning AObjective A: A01-04 ARecognize Athe Aimpact Aof Akey Achange Adrivers Aon Athe Afuture Aof
Amarketing. ABloom's A: ARemember
Difficulty A: A1 AEasy
Topic A: AMarketing
ATrends AGradable A:
Aautomatic
Source A: AChapter A01 ATest ABank A> ATF AQu. A09 AFred AWiersema’s Abook AThe ANew AMarket ALe...
9) In Athe Acurrent Abusiness Aenvironment, Afirms Ahave Alearned Ato Abe Aopen Aabout
Aproducts Aand Aservices Awith Aconsumers Awho Ahave Aendless Asources Aof Ainformation,
Aincluding Ablogs, Achat Arooms, Aand Aindependent Awebsites.
9) A
⊚ A true
⊚ A false
Question ADetails
Accessibility A: AKeyboard ANavigation
ABloom's A: AUnderstand
Difficulty A: A2 AMedium
Learning AObjective A: A01-04 ARecognize Athe Aimpact Aof Akey Achange Adrivers Aon Athe Afuture Aof
Amarketing. ATopic A: AMarketing ATrends
AACSB A: ATechnology
AGradable A: Aautomatic
Source A: AChapter A01 ATest ABank A> ATF AQu. A10 AIn Athe Acurrent Abusiness Aenvironment, Afirms Ah...
Version 4
1
A A
Marketing Management 4th EditionMark Johnston Greg Marshall
A A A A A A
Chapter 1 A
Student name:A
TRUE/FALSE A- AWrite A'T' Aif Athe Astatement Ais Atrue Aand A'F' Aif Athe Astatement Ais Afalse.
1) A Acommonly Aheld Amisconception Aabout Amarketing Ais Athat Ait Ais Aall Aabout
Aadvertising Aand Aselling.
1) A
⊚ A true
⊚ A false
Question ADetails
AACSB A: AAnalytical AThinking
AAccessibility A: AKeyboard ANavigation
Learning AObjective A: A01-01 AIdentify Atypical Amisconceptions Aabout Amarketing, Awhy Athey Apersist,
Aand Athe ATopic A: AMarketing Aand AMarketing AManagement ADefined
Bloom's A: ARemember
ADifficulty A: A1 AEasy
AGradable A: Aautomatic
Source A: AChapter A01 ATest ABank A> ATF AQu. A01 AA Acommonly Aheld Amisconception Aabout Amarketin...
2) Marketing Ais Arelevant Aonly Ato Apeople Ain Athe Aorganization Awho Awork Adirectly Ain Athe
Amarketing Adepartment.
2) A
⊚ A true
⊚ A false
Question ADetails
AACSB A: AAnalytical AThinking
AAccessibility A: AKeyboard ANavigation
ABloom's A: AUnderstand
Difficulty A: A2 AMedium
Learning AObjective A: A01-01 AIdentify Atypical Amisconceptions Aabout Amarketing, Awhy Athey Apersist,
Aand Athe ATopic A: AMarketing Aand AMarketing AManagement ADefined
Gradable A: Aautomatic
Source A: AChapter A01 ATest ABank A> ATF AQu. A02 AMarketing Ais Arelevant Aonly Ato Apeople Ain Athe A...
Version 1
1
,3) The AAmerican AMarketing AAssociation Adefines Amarketing Aas A“the Aactivity, Aset Aof
Ainstitutions, Aand Aprocesses Afor Acreating, Acommunicating, Adelivering, Aand Aexchanging
Aofferings Athat Ahave Avalue Afor Acustomers, Aclients, Apartners, Aand Asociety Aat Alarge.”
3) A
⊚ A true
⊚ A false
Question ADetails
AACSB A: AAnalytical AThinking
AAccessibility A: AKeyboard ANavigation
Topic A: AMarketing Aand AMarketing AManagement
ADefined ABloom's A: ARemember
Difficulty A: A1 AEasy
Learning AObjective A: A01-02 ADefine Awhat Amarketing Aand Amarketing Amanagement Areally Aare Aand
Ahow Athey Acon AGradable A: Aautomatic
Source A: AChapter A01 ATest ABank A> ATF AQu. A03 AThe AAmerican AMarketing AAssociation Adefines Am...
4) Peter ADrucker Astated Athat Asince Ait Ais Athe Acustomer Awho Adefines Avalue, Athe Abusiness
Aenterprise Ahas Aonly Atwo Abusiness Afunctions: Amarketing Aand Ainnovation.
4) A
⊚ A true
⊚ A false
Question ADetails
AACSB A: AAnalytical AThinking
AAccessibility A: AKeyboard ANavigation
ABloom's A: ARemember
Difficulty A: A1 AEasy
Topic A: AThe AConcept Aof ACustomer AValue
Learning AObjective A: A01-02 ADefine Awhat Amarketing Aand Amarketing Amanagement Areally Aare Aand
Ahow Athey Acon AGradable A: Aautomatic
Source A: AChapter A01 ATest ABank A> ATF AQu. A04 APeter ADrucker Astated Athat Asince Ait Ais Athe Acu...
5) Sustainability Arefers Ato Abusiness Apractices Athat Aprolong Athe Alife Acycle Aof Aa Aproduct.
5) A
⊚ A true
⊚ A false
Question ADetails
Accessibility A: AKeyboard ANavigation
ABloom's A: AUnderstand
Difficulty A: A2 AMedium
Topic A: AMarketing Aand AMarketing AManagement ADefined
Learning AObjective A: A01-02 ADefine Awhat Amarketing Aand Amarketing Amanagement Areally Aare Aand
Ahow Athey Acon AAACSB A: AEthics
Gradable A: Aautomatic
Source A: AChapter A01 ATest ABank A> ATF AQu. A05 ASustainability Arefers Ato Abusiness Apractices A...
Version 2
1
,6) Firms Athat Aare Astuck Ain Aa Aproduction Aorientation Amentality Alikely Awill Ahave Agreat
Adifficulty Acompeting Asuccessfully Afor Acustomers.
6) A
⊚ A true
⊚ A false
Question ADetails
AACSB A: AAnalytical AThinking
AAccessibility A: AKeyboard ANavigation
ABloom's A: AUnderstand
Difficulty A: A2 AMedium
Learning AObjective A: A01-03 AAppreciate Ahow Amarketing Ahas Aevolved Afrom Aits Aearly Aroots Ato
Abe Apracticed ATopic A: AThe AEvolution Aof AMarketing
Gradable A: Aautomatic
Source A: AChapter A01 ATest ABank A> ATF AQu. A06 AFirms Athat Aare Astuck Ain Aa Aproduction Aorienta...
\hen AHenry AFord Asaid, A“People Acan Ahave Athe AModel AT Ain Aany Acolor—so Along Athat Ait’s
Ablack,” Ahe Awas Areflecting Aa Asales Aorientation.
6) A
⊚ A true
⊚ A false
Question ADetails
AACSB A: AAnalytical AThinking
AAccessibility A: AKeyboard ANavigation
ABloom's A: AUnderstand
Difficulty A: A2 AMedium
Learning AObjective A: A01-03 AAppreciate Ahow Amarketing Ahas Aevolved Afrom Aits Aearly Aroots Ato
Abe Apracticed ATopic A: AThe AEvolution Aof AMarketing
Gradable A: Aautomatic
Source A: AChapter A01 ATest ABank A> ATF AQu. A07 AWhen AHenry AFord Asaid, A“People Acan Ahave...
7) Don APeppers Aand AMartha ARogers Apopularized Athe Aterm Aone-to-one Amarketing. ASome
Afirms Acome Aclose Ato Aone-to-one Amarketing Aby Acombining Aflexible Amanufacturing
Awith Aflexible Amarketing Ato Aenhance Acustomer Achoices.
7) A
⊚ A true
⊚ A false
Version 3
1
, Question ADetails
AACSB A: AAnalytical AThinking
AAccessibility A: AKeyboard ANavigation
ABloom's A: AUnderstand
Difficulty A: A2 AMedium
Learning AObjective A: A01-03 AAppreciate Ahow Amarketing Ahas Aevolved Afrom Aits Aearly Aroots Ato
Abe Apracticed ATopic A: AThe AEvolution Aof AMarketing
Gradable A: Aautomatic
Source A: AChapter A01 ATest ABank A> ATF AQu. A08 ADon APeppers Aand AMartha ARogers Apopularized Ath...
8) Fred AWiersema’s AbookThe ANew AMarket ALeaders Astates Athat Amarketers Awill Acontinue Ato
Ahave Amore Apower Athan Acustomers Ain Aboth AB2B Aand AB2C Amarkets.
8) A
⊚ A true
⊚ A false
Question ADetails
AACSB A: AAnalytical AThinking
AAccessibility A: AKeyboard ANavigation
Learning AObjective A: A01-04 ARecognize Athe Aimpact Aof Akey Achange Adrivers Aon Athe Afuture Aof
Amarketing. ABloom's A: ARemember
Difficulty A: A1 AEasy
Topic A: AMarketing
ATrends AGradable A:
Aautomatic
Source A: AChapter A01 ATest ABank A> ATF AQu. A09 AFred AWiersema’s Abook AThe ANew AMarket ALe...
9) In Athe Acurrent Abusiness Aenvironment, Afirms Ahave Alearned Ato Abe Aopen Aabout
Aproducts Aand Aservices Awith Aconsumers Awho Ahave Aendless Asources Aof Ainformation,
Aincluding Ablogs, Achat Arooms, Aand Aindependent Awebsites.
9) A
⊚ A true
⊚ A false
Question ADetails
Accessibility A: AKeyboard ANavigation
ABloom's A: AUnderstand
Difficulty A: A2 AMedium
Learning AObjective A: A01-04 ARecognize Athe Aimpact Aof Akey Achange Adrivers Aon Athe Afuture Aof
Amarketing. ATopic A: AMarketing ATrends
AACSB A: ATechnology
AGradable A: Aautomatic
Source A: AChapter A01 ATest ABank A> ATF AQu. A10 AIn Athe Acurrent Abusiness Aenvironment, Afirms Ah...
Version 4
1
