BCOR 350 PRACTICE TEST2 QUESTIONS AND
CORRECT ANSWERS (VERIFIED AND WELL
DETAILED ANSWERS) LATEST UPDATE 2024/2025
What is benchmarking used for? - ✔✔To assess competitor's strengths and
weaknesses
What is the goal of a blue-ocean strategy? - ✔✔To make competition irrelevant by
finding uncontested market spaces
A(n) __________ is used to determine the benefits that target customers value and how
customers rate the relative value of various competitors' offers. - ✔✔customer value
analysis
In the process of analyzing competitors, what should a company do next after
identifying competitors? - ✔✔Assess them
According to the text, digital services that overlap with traditional newspaper content
are __________ because they offer, for free, real-time content that subscription-based
newspapers printed once a day can't match. - ✔✔bad competitors
According to the text, it is important that a company design a competitive intelligence
system that is __________. - ✔✔cost effective
Which of the following statements regarding identifying competitors is correct? -
✔✔There is no one correct way to identify competitors.
CORRECT ANSWERS (VERIFIED AND WELL
DETAILED ANSWERS) LATEST UPDATE 2024/2025
What is benchmarking used for? - ✔✔To assess competitor's strengths and
weaknesses
What is the goal of a blue-ocean strategy? - ✔✔To make competition irrelevant by
finding uncontested market spaces
A(n) __________ is used to determine the benefits that target customers value and how
customers rate the relative value of various competitors' offers. - ✔✔customer value
analysis
In the process of analyzing competitors, what should a company do next after
identifying competitors? - ✔✔Assess them
According to the text, digital services that overlap with traditional newspaper content
are __________ because they offer, for free, real-time content that subscription-based
newspapers printed once a day can't match. - ✔✔bad competitors
According to the text, it is important that a company design a competitive intelligence
system that is __________. - ✔✔cost effective
Which of the following statements regarding identifying competitors is correct? -
✔✔There is no one correct way to identify competitors.