BCOR 350 Exam 3 QUESTIONS AND CORRECT
ANSWERS (VERIFIED AND WELL DETAILED
ANSWERS) LATEST UPDATE 2024/2025
The more ____________ the product, the more heavily firms tend to rely on PERSONAL
SELLING to promote it.
a) Popular
b) Available
c) Impersonal
d) Intangible
e) Marketable - ✔✔D
Which of the following is the most logical reason that many organizations rely heavily on
PERSONAL SELLING?
a) To make more efficient use of the promotional mix
b) To quickly move a product to the maturity stage of the product life cycle
c) To create consistent marketing communications
d) To more effectively sell highly technical or very expensive products
e) To decrease promotional expenditures - ✔✔D
A newspaper article reported on a lawsuit in which independent coffee shops accused a
national chain of coffee shops of engaging in an illegal conspiracy to drive them out of
business. What PROMOTION ELEMENT would the national chain of coffee shops most
likely use to improve its corporate image, which has been tarnished by these
accusations?
,a) Sales Promotion
b) Personal Selling
c) Public Relations
d) Direct Marketing
e) Stealth Marketing - ✔✔C
Experts predicting that DESTINATION RETAIL will be a future trend believe that
consumers will soon visit retailers more for ____________ than for the basic process of
purchasing products.
a) Information
b) Credit Services
c) Comparision Shopping
d) Entertainment
e) Social Opportunities - ✔✔D
For which of the following operations would TELEMARKETING efforts likely be the most
successful and the most profitable?
a) Selling magazine subscriptions to consumers
b) Selling double-pane windows to home owners
c) Selling plastic bottles to a bottling company
d) Asking people for charitable donations
e) Selling vacation packages to people who earn $50,000 or more annually. - ✔✔C
, To reduce problems associated with the intangibility of the services offered by a
restaurant, the restaurant owner would be most likely to do which of the following?
a) Lower entree prices between 4 and 6
b) Provide cleaner tablecloths and cloth napkins for each new customer
c) Empower employees to handle customer complaints
d) Offer a service gurantee to ensure customers that food quality will be consistent
e) Offer regular employee workshops focusing on customer service - ✔✔B
You own an INDEPENDENT store in your neighborhood and like to offer fresh seafood in
your meat display case. Which type of Wholesaler is likely to best serve you?
a) Cash-and-Carry Wholesaler
b) Drop Shipper
c) Rack Jobber
d) Selling Agent
e) Commission Merchant - ✔✔A
Which of the following is TRUE about CONVENIENCE STORES?
a) They carry mostly shopping goods.
b) They charge lower-than-normal prices for shopping goods.
c) They are reluctant to change their store designs and offerings to adjust to changes in
the market.
d) They create time utility for their customers.
e) They create form, time, and place utility for their customers. - ✔✔D
ANSWERS (VERIFIED AND WELL DETAILED
ANSWERS) LATEST UPDATE 2024/2025
The more ____________ the product, the more heavily firms tend to rely on PERSONAL
SELLING to promote it.
a) Popular
b) Available
c) Impersonal
d) Intangible
e) Marketable - ✔✔D
Which of the following is the most logical reason that many organizations rely heavily on
PERSONAL SELLING?
a) To make more efficient use of the promotional mix
b) To quickly move a product to the maturity stage of the product life cycle
c) To create consistent marketing communications
d) To more effectively sell highly technical or very expensive products
e) To decrease promotional expenditures - ✔✔D
A newspaper article reported on a lawsuit in which independent coffee shops accused a
national chain of coffee shops of engaging in an illegal conspiracy to drive them out of
business. What PROMOTION ELEMENT would the national chain of coffee shops most
likely use to improve its corporate image, which has been tarnished by these
accusations?
,a) Sales Promotion
b) Personal Selling
c) Public Relations
d) Direct Marketing
e) Stealth Marketing - ✔✔C
Experts predicting that DESTINATION RETAIL will be a future trend believe that
consumers will soon visit retailers more for ____________ than for the basic process of
purchasing products.
a) Information
b) Credit Services
c) Comparision Shopping
d) Entertainment
e) Social Opportunities - ✔✔D
For which of the following operations would TELEMARKETING efforts likely be the most
successful and the most profitable?
a) Selling magazine subscriptions to consumers
b) Selling double-pane windows to home owners
c) Selling plastic bottles to a bottling company
d) Asking people for charitable donations
e) Selling vacation packages to people who earn $50,000 or more annually. - ✔✔C
, To reduce problems associated with the intangibility of the services offered by a
restaurant, the restaurant owner would be most likely to do which of the following?
a) Lower entree prices between 4 and 6
b) Provide cleaner tablecloths and cloth napkins for each new customer
c) Empower employees to handle customer complaints
d) Offer a service gurantee to ensure customers that food quality will be consistent
e) Offer regular employee workshops focusing on customer service - ✔✔B
You own an INDEPENDENT store in your neighborhood and like to offer fresh seafood in
your meat display case. Which type of Wholesaler is likely to best serve you?
a) Cash-and-Carry Wholesaler
b) Drop Shipper
c) Rack Jobber
d) Selling Agent
e) Commission Merchant - ✔✔A
Which of the following is TRUE about CONVENIENCE STORES?
a) They carry mostly shopping goods.
b) They charge lower-than-normal prices for shopping goods.
c) They are reluctant to change their store designs and offerings to adjust to changes in
the market.
d) They create time utility for their customers.
e) They create form, time, and place utility for their customers. - ✔✔D
