BCOR 350 TEST QUESTIONS AND CORRECT
ANSWERS (VERIFIED AND WELL DETAILED
ANSWERS) LATEST UPDATE 2024/2025
T/F: The generic term used by firms for advertising placed with social media is called
"owned social". - ✔✔False
"At the center of any successful marketing activity is a(n) _____, which should ideally be
solid, clear, and consistent." - ✔✔message
True or false: Qualifying a lead involves confirming that the lead actually has a
recognized need for the offering and the ability to pay for it. - ✔✔True
The sales process begins with _____. - ✔✔determining where to focus attention
Public relations efforts strive to do all of the following EXCEPT: - ✔✔utilize former
journalists to create all press releases
"In the past, marketers relied on _____ far more than they do now." - ✔✔Print media
"To build relationships with potential customers and to discover their needs, marketers
should provide their sales teams with which tools?" - ✔✔Product information
"Unlike sales promotions techniques, the goals of trade promotions techniques include
which of the following? Select all that apply." - ✔✔Expanding or improving
distribution
Developing in-store merchandizing support
ANSWERS (VERIFIED AND WELL DETAILED
ANSWERS) LATEST UPDATE 2024/2025
T/F: The generic term used by firms for advertising placed with social media is called
"owned social". - ✔✔False
"At the center of any successful marketing activity is a(n) _____, which should ideally be
solid, clear, and consistent." - ✔✔message
True or false: Qualifying a lead involves confirming that the lead actually has a
recognized need for the offering and the ability to pay for it. - ✔✔True
The sales process begins with _____. - ✔✔determining where to focus attention
Public relations efforts strive to do all of the following EXCEPT: - ✔✔utilize former
journalists to create all press releases
"In the past, marketers relied on _____ far more than they do now." - ✔✔Print media
"To build relationships with potential customers and to discover their needs, marketers
should provide their sales teams with which tools?" - ✔✔Product information
"Unlike sales promotions techniques, the goals of trade promotions techniques include
which of the following? Select all that apply." - ✔✔Expanding or improving
distribution
Developing in-store merchandizing support
