BCOR 350 Quiz 3 QUESTIONS AND CORRECT
ANSWERS (VERIFIED AND WELL DETAILED
ANSWERS) LATEST UPDATE 2024/2025
True or false: The value that a brand creates for a business is roughly equal to what its
products or services are worth. - ✔✔False
Brands create value for consumers because they can convey a level of _____ of the
products they purchase. Select all that apply. - ✔✔consistency
quality
True or false: The brand strategy and positioning that a company uses to market its
products or services changes from year to year. - ✔✔False
True or false: A brand mark is different from a brand name in that it is not utterable and
is typically perceived visually. - ✔✔True
According to the definition of a product, women's clothing, restaurants and recycling are
all examples of products. - ✔✔True
________ Products create and entirely new market and are the smallest category of
new products. - ✔✔New to the world products
Things that are purchased by other industries or firms as part of their production
process are referred to as: - ✔✔Business products
, Brand equity is strategically important and quite simple to measure or quantify. -
✔✔False
Marketers talk about four levels of a product. The product that is supported by a host of
services and part of the consumption experience is referred to as the: -
✔✔Augmented Product
In the ____________ stage of the New Product development system, the firm needs to
answer questions such as "what is the market opportunity for this Product", and "what
are the costs to bring the product to market - ✔✔Business case analysis Phase
Attempt - ✔✔2
A _____ constitutes a branding strategy. Select all that apply. - ✔✔brand mark
brand name
A good brand name should ______. Select all that apply. - ✔✔be legally available for
use and unique among competition
realize the functions of sales promotion and persuasion
True or false: Product management decisions are usually made independently from the
organization s branding strategy. - ✔✔False
Which of the following are types of product brands? Select all that apply. -
✔✔Personal brands
Product brands
Service brands
ANSWERS (VERIFIED AND WELL DETAILED
ANSWERS) LATEST UPDATE 2024/2025
True or false: The value that a brand creates for a business is roughly equal to what its
products or services are worth. - ✔✔False
Brands create value for consumers because they can convey a level of _____ of the
products they purchase. Select all that apply. - ✔✔consistency
quality
True or false: The brand strategy and positioning that a company uses to market its
products or services changes from year to year. - ✔✔False
True or false: A brand mark is different from a brand name in that it is not utterable and
is typically perceived visually. - ✔✔True
According to the definition of a product, women's clothing, restaurants and recycling are
all examples of products. - ✔✔True
________ Products create and entirely new market and are the smallest category of
new products. - ✔✔New to the world products
Things that are purchased by other industries or firms as part of their production
process are referred to as: - ✔✔Business products
, Brand equity is strategically important and quite simple to measure or quantify. -
✔✔False
Marketers talk about four levels of a product. The product that is supported by a host of
services and part of the consumption experience is referred to as the: -
✔✔Augmented Product
In the ____________ stage of the New Product development system, the firm needs to
answer questions such as "what is the market opportunity for this Product", and "what
are the costs to bring the product to market - ✔✔Business case analysis Phase
Attempt - ✔✔2
A _____ constitutes a branding strategy. Select all that apply. - ✔✔brand mark
brand name
A good brand name should ______. Select all that apply. - ✔✔be legally available for
use and unique among competition
realize the functions of sales promotion and persuasion
True or false: Product management decisions are usually made independently from the
organization s branding strategy. - ✔✔False
Which of the following are types of product brands? Select all that apply. -
✔✔Personal brands
Product brands
Service brands
