BCOR 350 PRACTICE TEST QUESTIONS AND
CORRECT ANSWERS (VERIFIED AND WELL
DETAILED ANSWERS) LATEST UPDATE 2024/2025
What is a store brand? - ✔✔A brand created and owned by a re seller of a product or
service
Which term means that services cannot be stored for later sale or use? - ✔✔service
perishability
Attributes and benefits are part of ________ ,which is one of the major brand strategy
decisions. - ✔✔brand positioning
A convenience product is a consumer product ________. - ✔✔that customers usually
buy frequently, immediately and with minimal comparison and buying effort
Which of the following links service firm profits with employee and customer
satisfaction? - ✔✔service profit chain
________ is the set of all product lines and items that a particular seller offers for sale. -
✔✔product mix
Which of the following is a consumer product that the consumer either does not know
about or knows about but does not normally consider buying? - ✔✔unsought
product
___________ means that services cannot be stored for later sale or use - ✔✔service
perishability
, ________ is part of brand name selection - ✔✔selection
___________________ includes private brand, licensing and co-branding - ✔✔Brand
sponsorship
methods of brand development include: - ✔✔line extensions, brand extensions, multi
branding and new brands
__________________ means that the quality of services may vary greatly depending on
who provides them and when, where and how they are provided - ✔✔service
variability
_________________ means that services are produced and consumed at the same time
and cannot be separated from their providers - ✔✔service inseparability
__________ is a name, term, sign, symbol or design or a combination of these, that
identifies the products or services of one seller or group of sellers and differentiates
them from those of competitors - ✔✔a brand
______________ is the use of traditional business marketing concepts and tools to
encourage behaviors that will create individual and societal well-being - ✔✔social
marketing
Which of the following describes an activity, benefit, or satisfaction offered for sale that
is essentially intangible and does not result in the ownership of anything? -
✔✔service
CORRECT ANSWERS (VERIFIED AND WELL
DETAILED ANSWERS) LATEST UPDATE 2024/2025
What is a store brand? - ✔✔A brand created and owned by a re seller of a product or
service
Which term means that services cannot be stored for later sale or use? - ✔✔service
perishability
Attributes and benefits are part of ________ ,which is one of the major brand strategy
decisions. - ✔✔brand positioning
A convenience product is a consumer product ________. - ✔✔that customers usually
buy frequently, immediately and with minimal comparison and buying effort
Which of the following links service firm profits with employee and customer
satisfaction? - ✔✔service profit chain
________ is the set of all product lines and items that a particular seller offers for sale. -
✔✔product mix
Which of the following is a consumer product that the consumer either does not know
about or knows about but does not normally consider buying? - ✔✔unsought
product
___________ means that services cannot be stored for later sale or use - ✔✔service
perishability
, ________ is part of brand name selection - ✔✔selection
___________________ includes private brand, licensing and co-branding - ✔✔Brand
sponsorship
methods of brand development include: - ✔✔line extensions, brand extensions, multi
branding and new brands
__________________ means that the quality of services may vary greatly depending on
who provides them and when, where and how they are provided - ✔✔service
variability
_________________ means that services are produced and consumed at the same time
and cannot be separated from their providers - ✔✔service inseparability
__________ is a name, term, sign, symbol or design or a combination of these, that
identifies the products or services of one seller or group of sellers and differentiates
them from those of competitors - ✔✔a brand
______________ is the use of traditional business marketing concepts and tools to
encourage behaviors that will create individual and societal well-being - ✔✔social
marketing
Which of the following describes an activity, benefit, or satisfaction offered for sale that
is essentially intangible and does not result in the ownership of anything? -
✔✔service
