BCOR 350 EXAM PRACTICE QUESTIONS AND
CORRECT ANSWERS (VERIFIED AND WELL
DETAILED ANSWERS) LATEST UPDATE 2024/2025
The number of positive shares of Ikea's online postings was _______thousand - ✔✔125
Which of the following integrated marketing communications platforms was NOT featured in
the video? - ✔✔mobile marketing
Ikea's campaign generated a global reach of ________million. - ✔✔200
Ikea's message strategy can be best summarized as: - ✔✔Ikea—Connecting their products to
real life situations
Identify the most likely marketing channel structure for manufacturers of candy bars. -
✔✔manufacture-wholesaler-retailer
Identify the most likely marketing channel structure for stereo equipment. -
✔✔manufacture-wholesaler-retailer
Identify the most likely marketing channel structure for farmers' markets. - ✔✔direct to
customers
Identify the most likely marketing channel structure for nonfiction books. - ✔✔NOT
manufacturer-retailer
Identify the most likely marketing channel structure for automobiles. - ✔✔manufacturer-
retailer
,Identify the most likely marketing channel structure for Tupperware products. - ✔✔NOT
manufacture-wholesaler-retailer
Wellness Foods, Inc., the maker of a variety of breakfast cereals and snacks, has just created a
new vitamin-packed cereal. The new cereal has the potential to combat many of the health
problems caused by malnutrition in children throughout poverty-stricken areas of the world. To
date, however, many of the markets where there is malnutrition have resisted opening
distribution channels to Wellness' products. Wellness realizes that its new cereal could also
help open the door for the company to se - ✔✔legal and unethical
Mountaineer Pharmaceuticals is the maker of several popular drugs used to treat arthritis and
other auto immune disorders. As part of its patient care initiatives, the company created a
quarterly newsletter that offers medical news and information. The company has just been
acquired by a group of investors who also own Wonderspa Hot Tubs and Spas. The marketing
director for Wonderspa would like to use Mountaineer's mailing list for a direct-mail
promotion. - ✔✔legal and unethical
John Hartville has designed a line of clothing targeted toward Hispanic Americans. The items
are sold only by catalog and on the Internet. He thinks that he can increase sales by claiming in
ads that the firm is owned by a Hispanic American and that all the company's employees are
Hispanic Americans. But John is not Hispanic American nor are most of his employees. John is
motivated to get a higher level of sales in order to pay off his loan and remain in business. -
✔✔illegal and unethical
You have developed a new food supplement designed to burn calories while sleeping. You want
to target grossly overweight consumers. According the Centers for Disease Control and
Prevention, 20 percent of Americans are obese. However a college who happens to be a doctor
argues that it's unethical to target the obese—that they are as vulnerable a target market as
much as the elderly and children. - ✔✔legal and ethical
You own an advertising agency and have been asked to help a potential client improve its
corporate image after a highly publicized product recall. The client requests a television
advertisement highlighting the company's generous donation of products to low-income
, families. The only such donation the company has made, however, is a donation of the recalled
products. You fear promoting the donation could cause further consumer backlash, but the
client continues to press for the spot. - ✔✔illegal and unethical
Jimbo Electronics sells navigation equipment used in airports. You have been working with the
government of a western European country and have gotten them to agree to purchase this
equipment for all airports in that country. The value of the contract is over $10 Million US
dollars. In your last meeting with the government official responsible for signing the contract,
you discover that this official is demanding that you paid him a $5,000 dollars "finders fees" for
his assistance. Further, he s - ✔✔illegal and unethical
When Kraft decided to distribute Oreos to China, it had to address the following adaptation: -
✔✔product adaptation
Lorna Davis is credited with adapting Oreos that resulted in being the number one cookie
within ____years? - ✔✔2
In term of adaptation, what things did Kraft do: - ✔✔all of the above
The wafer product originally developed in China is now offered in: - ✔✔canada, korea,
australia
The package size of Oreos was reduced to reflect: - ✔✔Economic realities of Chinese
consumers who couldn't afford larger sizes
True or false: In the B2B buying process, fewer levels of consideration, review, and approval are
required for more expensive purchases, unlike in the consumer buying process." - ✔✔false
"True or false: Marketers rely on experiential learning when they use tactics such as customer
testimonials, case studies, and blogger reviews to teach new customers through the
experiences and opinions of others." - ✔✔false
CORRECT ANSWERS (VERIFIED AND WELL
DETAILED ANSWERS) LATEST UPDATE 2024/2025
The number of positive shares of Ikea's online postings was _______thousand - ✔✔125
Which of the following integrated marketing communications platforms was NOT featured in
the video? - ✔✔mobile marketing
Ikea's campaign generated a global reach of ________million. - ✔✔200
Ikea's message strategy can be best summarized as: - ✔✔Ikea—Connecting their products to
real life situations
Identify the most likely marketing channel structure for manufacturers of candy bars. -
✔✔manufacture-wholesaler-retailer
Identify the most likely marketing channel structure for stereo equipment. -
✔✔manufacture-wholesaler-retailer
Identify the most likely marketing channel structure for farmers' markets. - ✔✔direct to
customers
Identify the most likely marketing channel structure for nonfiction books. - ✔✔NOT
manufacturer-retailer
Identify the most likely marketing channel structure for automobiles. - ✔✔manufacturer-
retailer
,Identify the most likely marketing channel structure for Tupperware products. - ✔✔NOT
manufacture-wholesaler-retailer
Wellness Foods, Inc., the maker of a variety of breakfast cereals and snacks, has just created a
new vitamin-packed cereal. The new cereal has the potential to combat many of the health
problems caused by malnutrition in children throughout poverty-stricken areas of the world. To
date, however, many of the markets where there is malnutrition have resisted opening
distribution channels to Wellness' products. Wellness realizes that its new cereal could also
help open the door for the company to se - ✔✔legal and unethical
Mountaineer Pharmaceuticals is the maker of several popular drugs used to treat arthritis and
other auto immune disorders. As part of its patient care initiatives, the company created a
quarterly newsletter that offers medical news and information. The company has just been
acquired by a group of investors who also own Wonderspa Hot Tubs and Spas. The marketing
director for Wonderspa would like to use Mountaineer's mailing list for a direct-mail
promotion. - ✔✔legal and unethical
John Hartville has designed a line of clothing targeted toward Hispanic Americans. The items
are sold only by catalog and on the Internet. He thinks that he can increase sales by claiming in
ads that the firm is owned by a Hispanic American and that all the company's employees are
Hispanic Americans. But John is not Hispanic American nor are most of his employees. John is
motivated to get a higher level of sales in order to pay off his loan and remain in business. -
✔✔illegal and unethical
You have developed a new food supplement designed to burn calories while sleeping. You want
to target grossly overweight consumers. According the Centers for Disease Control and
Prevention, 20 percent of Americans are obese. However a college who happens to be a doctor
argues that it's unethical to target the obese—that they are as vulnerable a target market as
much as the elderly and children. - ✔✔legal and ethical
You own an advertising agency and have been asked to help a potential client improve its
corporate image after a highly publicized product recall. The client requests a television
advertisement highlighting the company's generous donation of products to low-income
, families. The only such donation the company has made, however, is a donation of the recalled
products. You fear promoting the donation could cause further consumer backlash, but the
client continues to press for the spot. - ✔✔illegal and unethical
Jimbo Electronics sells navigation equipment used in airports. You have been working with the
government of a western European country and have gotten them to agree to purchase this
equipment for all airports in that country. The value of the contract is over $10 Million US
dollars. In your last meeting with the government official responsible for signing the contract,
you discover that this official is demanding that you paid him a $5,000 dollars "finders fees" for
his assistance. Further, he s - ✔✔illegal and unethical
When Kraft decided to distribute Oreos to China, it had to address the following adaptation: -
✔✔product adaptation
Lorna Davis is credited with adapting Oreos that resulted in being the number one cookie
within ____years? - ✔✔2
In term of adaptation, what things did Kraft do: - ✔✔all of the above
The wafer product originally developed in China is now offered in: - ✔✔canada, korea,
australia
The package size of Oreos was reduced to reflect: - ✔✔Economic realities of Chinese
consumers who couldn't afford larger sizes
True or false: In the B2B buying process, fewer levels of consideration, review, and approval are
required for more expensive purchases, unlike in the consumer buying process." - ✔✔false
"True or false: Marketers rely on experiential learning when they use tactics such as customer
testimonials, case studies, and blogger reviews to teach new customers through the
experiences and opinions of others." - ✔✔false
