BCOR 2205 FINAL EXAM QUESTIONS
WITH ALL CORRECT ANSWERS
Which of the following is an example of operational CRM for Sprint? - Answer-Using
campaign management systems to guide users through marketing campaigns
Which of the following is an example of analytical CRM at Sprint? - Answer-Highlighting
all customers who have purchased a service in over a year and sending a personal
letter and a special discount coupon
Which of the following represents operational CRM? - Answer-All of the answers are
correct
Supports traditional transactional processing
Supports operations that deal directly with the customers
Supports day-to-day front-office operations
What supports back-office operations and strategic analysis and includes all systems
that do not deal directly with the customers? - Answer-Analytical CRM
DataRobot: Best Cross Validation (CV) score? - Answer-1) Under "Models" on top left
bar
2) Then under "Leaderboard" on top left 2nd bar
3) The lowest CV score WITHOUT an *
DataRobot: Speed in cases per sec. - Answer-1) Under "Models" on top left bar
2) Then under "Speed vs Accuracy"
1) 83.53 ms = 0.08353 sec.
2) (# of predictions / sec.)
.8353 = 11,971.7467
DataRobot: Would more data help? - Answer-1) Under "Models" on top left bar
2) Then under "Learning Curves"
More data would not help because the lines are relatively horizontal which tells us that
the model's predictive ability does not change drastically with the sample size.
,DataRobot: Most important features? - Answer-1) Under "Data" in top left bar
2) Then under "Project Data" on top left 2nd bar
3) Order of importance corresponds with length of green bar (longer bar = more
important)
DataRobot: Most important features for the model with the best CV score? - Answer-1)
Under "Models" on top left bar
2) Then under "Leaderboard" on top left 2nd bar
3) Select best model (here "AVG Blender")
4) Select "Understand"
5) Then select "Feature Effects"
6) Check boxes for "Predicted" and "Actual"
We know the order of the most important features of the AVG Blender based on the
blue bars and percentages which show how much each feature impacts the model.
4 Vs of Big Data - Answer-Volume
Velocity
Variety
Veracity
Bandwidth - Answer-The amount of data that can be transmitted over a network in a
given amount of time.
Broadband - Answer-a high-capacity transmission technique using a wide range of
frequencies, which enables a large number of messages to be communicated
simultaneously.
Rule 41 - Search and Seizure US Federal Rules of Criminal Procedure - Answer-Covers
the search and seizure of physical and digital evidence
Granted the judge magistrate the authority to issue a warrant to search and seize a
person or property located within the judge's district if the person or property is part of a
criminal investigation or trial
Copyright - Answer-The legal protection afforded an expression of an idea, such as a
song, video game, and some types of proprietary documents
Patent - Answer-An exclusive right to make, use, and sell an invention and is granted by
a government to the inventor
, Pirated software - Answer-The unauthorized use, duplication, distribution, or sale of
copyrighted software
Counterfeit software - Answer-Software that is manufactured to look like the real things
and sold as such
Ethical & Legal Matrix - Answer-Y axis: top "unethical"; bottom "ethical"
X axis: left "legal"; right "illegal"
Quadrant I: legal and ethical (bottom left)
Quadrant II: illegal but ethical (bottom right)
Quadrant III: legal but unethical (top left)
Quadrant IV: illegal and unethical (top right)
Typosquatting - Answer-A problem that occurs when someone registers purposely
misspelled variations of well-known domain names
Costs of downtime - Answer-Financial performance
Revenues
Damaged reputation
Other expenses
Phishing - Answer-An attack that sends an email or displays a Web announcement that
falsely claims to be from a legitimate enterprise in an attempt to trick the user into
surrendering private information
The type of fraud in which an attacker tricks the victims into providing personal or
private information via email or instant message
Pharming - Answer-An online scam that attacks the browser's address bar. Users type
in what they think is a valid website address and are unknowingly redirected to an
illegitimate site that steals their personal information.
Seeks to obtain personal or private information through domain spoofing
Authentication - Answer-A method for confirming users' identities
Authorization - Answer-The process of giving someone permission to do or have
something
Content filtering - Answer-Prevents emails containing sensitive information from
transmitting and stops spam and viruses from spreading
WITH ALL CORRECT ANSWERS
Which of the following is an example of operational CRM for Sprint? - Answer-Using
campaign management systems to guide users through marketing campaigns
Which of the following is an example of analytical CRM at Sprint? - Answer-Highlighting
all customers who have purchased a service in over a year and sending a personal
letter and a special discount coupon
Which of the following represents operational CRM? - Answer-All of the answers are
correct
Supports traditional transactional processing
Supports operations that deal directly with the customers
Supports day-to-day front-office operations
What supports back-office operations and strategic analysis and includes all systems
that do not deal directly with the customers? - Answer-Analytical CRM
DataRobot: Best Cross Validation (CV) score? - Answer-1) Under "Models" on top left
bar
2) Then under "Leaderboard" on top left 2nd bar
3) The lowest CV score WITHOUT an *
DataRobot: Speed in cases per sec. - Answer-1) Under "Models" on top left bar
2) Then under "Speed vs Accuracy"
1) 83.53 ms = 0.08353 sec.
2) (# of predictions / sec.)
.8353 = 11,971.7467
DataRobot: Would more data help? - Answer-1) Under "Models" on top left bar
2) Then under "Learning Curves"
More data would not help because the lines are relatively horizontal which tells us that
the model's predictive ability does not change drastically with the sample size.
,DataRobot: Most important features? - Answer-1) Under "Data" in top left bar
2) Then under "Project Data" on top left 2nd bar
3) Order of importance corresponds with length of green bar (longer bar = more
important)
DataRobot: Most important features for the model with the best CV score? - Answer-1)
Under "Models" on top left bar
2) Then under "Leaderboard" on top left 2nd bar
3) Select best model (here "AVG Blender")
4) Select "Understand"
5) Then select "Feature Effects"
6) Check boxes for "Predicted" and "Actual"
We know the order of the most important features of the AVG Blender based on the
blue bars and percentages which show how much each feature impacts the model.
4 Vs of Big Data - Answer-Volume
Velocity
Variety
Veracity
Bandwidth - Answer-The amount of data that can be transmitted over a network in a
given amount of time.
Broadband - Answer-a high-capacity transmission technique using a wide range of
frequencies, which enables a large number of messages to be communicated
simultaneously.
Rule 41 - Search and Seizure US Federal Rules of Criminal Procedure - Answer-Covers
the search and seizure of physical and digital evidence
Granted the judge magistrate the authority to issue a warrant to search and seize a
person or property located within the judge's district if the person or property is part of a
criminal investigation or trial
Copyright - Answer-The legal protection afforded an expression of an idea, such as a
song, video game, and some types of proprietary documents
Patent - Answer-An exclusive right to make, use, and sell an invention and is granted by
a government to the inventor
, Pirated software - Answer-The unauthorized use, duplication, distribution, or sale of
copyrighted software
Counterfeit software - Answer-Software that is manufactured to look like the real things
and sold as such
Ethical & Legal Matrix - Answer-Y axis: top "unethical"; bottom "ethical"
X axis: left "legal"; right "illegal"
Quadrant I: legal and ethical (bottom left)
Quadrant II: illegal but ethical (bottom right)
Quadrant III: legal but unethical (top left)
Quadrant IV: illegal and unethical (top right)
Typosquatting - Answer-A problem that occurs when someone registers purposely
misspelled variations of well-known domain names
Costs of downtime - Answer-Financial performance
Revenues
Damaged reputation
Other expenses
Phishing - Answer-An attack that sends an email or displays a Web announcement that
falsely claims to be from a legitimate enterprise in an attempt to trick the user into
surrendering private information
The type of fraud in which an attacker tricks the victims into providing personal or
private information via email or instant message
Pharming - Answer-An online scam that attacks the browser's address bar. Users type
in what they think is a valid website address and are unknowingly redirected to an
illegitimate site that steals their personal information.
Seeks to obtain personal or private information through domain spoofing
Authentication - Answer-A method for confirming users' identities
Authorization - Answer-The process of giving someone permission to do or have
something
Content filtering - Answer-Prevents emails containing sensitive information from
transmitting and stops spam and viruses from spreading
