BCOR 350 Quiz 1 Questions with All Correct Answers

BCOR 350 Quiz 1 Questions with All Correct Answers A marketing plan s budget should include a list of _____ required for executing the plan. - Answer-resources A good business presentation should always _____. Select all that apply. - Answer-drive action be short and focused include recommendations True or false: The marketing plan is required of most banks and investors because it forces a degree of discipline on small businesses that they may not already have. - Answer-True Marketing exists to support an organization s _____, among other things. Select all that apply. - Answer-growth profits After spending months finalizing a marketing plan, the lead marketing manager presents it to the entire company. It soon becomes clear that the budget given in the plan is far lower than the marketing team had determined it would need. This mistake is likely a result of a lack of _____. - Answer-alignment The marketing information and research section in a marketing plan does which of the following? - Answer-"Gives basic information about the organization, its offerings, and competitive set" Discusses key questions that need to be answered and the information needed to answer them The company profile in a marketing plan does which of the following? - Answer-"Gives basic information about the organization, its offerings, and competitive set" True or false: In a PowerPoint presentation, visuals should be included that will engage the audience, even if they are not entirely relevant to the subject of the presentation - Answer-False True or false: Ideally, after a business presentation is completed, everyone in the room should leave with the feeling that they have something to contribute and are a part of the solution. - Answer-True In the supplier search stage of the B2B buying process, _____ selling plays a major role in providing helpful information to the buyer - Answer-consultative Individual traits and characteristics such as _____ can shape a buyer s purchasing decisions. Select all that apply. - Answer-demographics lifestyle Which action would be considered an example of non-experiential learning? - Answer-Teaching oneself about clock repair by reading a book True or false: In the B2B buying process, fewer levels of consideration, review, and approval are required for more expensive purchases, unlike in the consumer buying process. - Answer-False Larry works for a large medical supply company, where he has the responsibility of ordering supplies and equipment for the front office. When two of the office s computers need to be replaced, he speaks with Bern, a computer salesman, about replacing them. Bern suggests purchasing a full surge protection system to guard his office s computers against further damage, and Larry decides to make this purchase. What is the name for this type of sale? - Answer-Solution sale In an attempt to create a campaign that will have as broad an appeal as possible, a make of athletic shoes releases a commercial showing a variety of people wearing their shoes. One is a waitress at work, another is a runner training for a competition, and a third is walking through town completing errands. This commercial takes a(n) _____ approach to the market. - Answer-undifferentiated To keep its focus on the customer, a business should collect information about customers needs and competitors capabilities and share this information widely throughout the business. - Answer-True Since business-to-business sales tend to be higher-priced larger-ticket items, mass advertising is of great importance and adjustments in marketing tactics should be made sparingly. - Answer-False Building and maintaining relationships with customers is especially important when _____. - Answer-more and more product choices enter the market