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SEO Fundamentals Study Guide Test.

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SEO Fundamentals Study Guide Test. search engine optimization - CORRECT ANSWER The process of getting traffic from free, organic, editorial, or natural search results on search engines 20% to 30% of searchers click on - CORRECT ANSWER paid results 70% to 80% of searches click on - CORRECT ANSWER SEO/Organic search results SEO - CORRECT ANSWER Harder to measure ROI but it improves over time Results take longer Free 70 - 80% of traffic Paid Search - CORRECT ANSWER ROI easier to measure, but can stagnate over time

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SEO Fundamentals Study Guide Test.
search engine optimization - CORRECT ANSWER The process of getting traffic from free, organic,

editorial, or natural search results on search engines



20% to 30% of searchers click on - CORRECT ANSWER paid results



70% to 80% of searches click on - CORRECT ANSWER SEO/Organic search results



SEO - CORRECT ANSWER Harder to measure ROI but it improves over time



Results take longer



Free



70 - 80% of traffic



Paid Search - CORRECT ANSWER ROI easier to measure, but can stagnate over time



Results can be instant



Cost



20 - 30% of traffic



Technical Component of SEO 1 - CORRECT ANSWER 1. Technical Optimization



Technical Component of SEO 2 - CORRECT ANSWER 2. On-Page Optimization

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