AI-Powered Shopping Ads Certification
Exam (Google Ads) UPDATED Questions
and CORRECT Answers
What marketing objective does Performance Max for Retail use? - CORRECT ANSWER -
Online Sales
You work at a global company that ships products around the world. You would like to create a
Shopping campaign to promote products in the European Economic Area and Switzerland. How
are Shopping ads served in the European Economic Area and Switzerland? - CORRECT
ANSWER - By any Comparison Shopping Service (CSS) you work with
Which two of the following are options for checking out when shoppers purchase an item?
Choose two. - CORRECT ANSWER - Checkout on your website
Checkout in your local store
You want to use Performance Max for conversion value but are concerned about inefficient
spend. Which optional secondary bid strategy should you select? - CORRECT ANSWER -
Target Return On Ad Spend (tROAS)
You'd like to promote your products across Google's platform but aren't sure whether a
Performance Max campaign would help you more than a Standard Shopping campaign. Which
statement is true about Performance Max campaigns? - CORRECT ANSWER -
Performance Max campaigns can help you find and reach audiences across Google's platform
without creating a separate campaign for each channel.
What happens if you don't resolve repeated policy violations, such as the price in the feed not
matching the price on the website? - CORRECT ANSWER - Google Merchant Center
account suspension
Which of these configurations do you need prior to launching a Performance Max campaign? -
CORRECT ANSWER - Product feed in Merchant Center
,You own a small business that sells scented candles. You're prepared to run your first
Performance Max campaign that uses a set budget. How does the system allocate budget on a
Performance Max campaign? - CORRECT ANSWER - Budget is allocated automatically
across channels based on performance. There's no need to create a different campaign for each
channel.
You're looking to buy six chairs for your new dining room table. A retailer advertises the price
for one dining chair in an ad. However, when users click on the ad and buy the product, they are
charged for a set of six chairs. Which Shopping ads policy is the advertiser violating? -
CORRECT ANSWER - Misrepresentation of self or product
What are two features of a Standard Shopping campaign? Choose two.
It lets you set up campaign, bidding, and product groups manually. - CORRECT
ANSWER - It lets you set up campaign, bidding, and product groups manually.
It allows for automated bidding to optimize campaign performance and bids.
Which of these statements is true of Performance Max campaigns?
Performance Max campaigns allow manual control over performance optimization as a way to
optimize toward a retailer's business goals. This drives simplicity, performance, and reach. -
CORRECT ANSWER - Performance Max campaigns optimize toward a retailer's business
goals through the use of AI across Google's suite of ad networks, driving performance,
simplicity, and reach.
How do Standard Shopping and Performance Max campaigns differ in their approaches to
reaching customers? - CORRECT ANSWER - Standard Shopping ads provide a more
targeted reach, while Performance Max accesses a wider audience across all of Google's
inventory through the use of AI technology.
Local Inventory Ads allow retailers to promote their in-store inventory and drive shoppers to
their brick-and-mortar stores.
True
False - CORRECT ANSWER - true
, What can Local Catalog Ads do? Select all that apply - CORRECT ANSWER - all of the
above
Which of the following is something retailers shouldn't do in a shifting retail landscape? -
CORRECT ANSWER - Provide minimal information to simply things
Showcase Shopping ads allow a retailer to engage people early in the purchase journey, when
they're discovering what to buy and where to buy it. Where do Showcase Shopping ads generally
appear? - CORRECT ANSWER - Broader queries
Smart Shopping campaigns simplify campaign management by automating which of the
following? Select All Correct Responses - CORRECT ANSWER - all of the above
True or false? Shopping ads use product data to determine how and where to show ads. -
CORRECT ANSWER - true
True or false? Shopping campaigns can help promote online and local inventory. - CORRECT
ANSWER - true
Which of these choices would make a good secondary bid strategy for a client who wanted to run
on Smart Shopping campaigns and use Maximize Conversion Value as a bid strategy? -
CORRECT ANSWER - Target Return On Ad Spend (tROAS)
Which definition corresponds to a free product listing? - CORRECT ANSWER - Free
product listings appear on the Shopping Tab and provide an opportunity to highlight products
and drive customers to your website at no cost.
What are the three main aspects of Google's policy mission statement? Choose three. Select 3
Correct Responses - CORRECT ANSWER - Promote positive experience for all users
Protect users' online safety
Exam (Google Ads) UPDATED Questions
and CORRECT Answers
What marketing objective does Performance Max for Retail use? - CORRECT ANSWER -
Online Sales
You work at a global company that ships products around the world. You would like to create a
Shopping campaign to promote products in the European Economic Area and Switzerland. How
are Shopping ads served in the European Economic Area and Switzerland? - CORRECT
ANSWER - By any Comparison Shopping Service (CSS) you work with
Which two of the following are options for checking out when shoppers purchase an item?
Choose two. - CORRECT ANSWER - Checkout on your website
Checkout in your local store
You want to use Performance Max for conversion value but are concerned about inefficient
spend. Which optional secondary bid strategy should you select? - CORRECT ANSWER -
Target Return On Ad Spend (tROAS)
You'd like to promote your products across Google's platform but aren't sure whether a
Performance Max campaign would help you more than a Standard Shopping campaign. Which
statement is true about Performance Max campaigns? - CORRECT ANSWER -
Performance Max campaigns can help you find and reach audiences across Google's platform
without creating a separate campaign for each channel.
What happens if you don't resolve repeated policy violations, such as the price in the feed not
matching the price on the website? - CORRECT ANSWER - Google Merchant Center
account suspension
Which of these configurations do you need prior to launching a Performance Max campaign? -
CORRECT ANSWER - Product feed in Merchant Center
,You own a small business that sells scented candles. You're prepared to run your first
Performance Max campaign that uses a set budget. How does the system allocate budget on a
Performance Max campaign? - CORRECT ANSWER - Budget is allocated automatically
across channels based on performance. There's no need to create a different campaign for each
channel.
You're looking to buy six chairs for your new dining room table. A retailer advertises the price
for one dining chair in an ad. However, when users click on the ad and buy the product, they are
charged for a set of six chairs. Which Shopping ads policy is the advertiser violating? -
CORRECT ANSWER - Misrepresentation of self or product
What are two features of a Standard Shopping campaign? Choose two.
It lets you set up campaign, bidding, and product groups manually. - CORRECT
ANSWER - It lets you set up campaign, bidding, and product groups manually.
It allows for automated bidding to optimize campaign performance and bids.
Which of these statements is true of Performance Max campaigns?
Performance Max campaigns allow manual control over performance optimization as a way to
optimize toward a retailer's business goals. This drives simplicity, performance, and reach. -
CORRECT ANSWER - Performance Max campaigns optimize toward a retailer's business
goals through the use of AI across Google's suite of ad networks, driving performance,
simplicity, and reach.
How do Standard Shopping and Performance Max campaigns differ in their approaches to
reaching customers? - CORRECT ANSWER - Standard Shopping ads provide a more
targeted reach, while Performance Max accesses a wider audience across all of Google's
inventory through the use of AI technology.
Local Inventory Ads allow retailers to promote their in-store inventory and drive shoppers to
their brick-and-mortar stores.
True
False - CORRECT ANSWER - true
, What can Local Catalog Ads do? Select all that apply - CORRECT ANSWER - all of the
above
Which of the following is something retailers shouldn't do in a shifting retail landscape? -
CORRECT ANSWER - Provide minimal information to simply things
Showcase Shopping ads allow a retailer to engage people early in the purchase journey, when
they're discovering what to buy and where to buy it. Where do Showcase Shopping ads generally
appear? - CORRECT ANSWER - Broader queries
Smart Shopping campaigns simplify campaign management by automating which of the
following? Select All Correct Responses - CORRECT ANSWER - all of the above
True or false? Shopping ads use product data to determine how and where to show ads. -
CORRECT ANSWER - true
True or false? Shopping campaigns can help promote online and local inventory. - CORRECT
ANSWER - true
Which of these choices would make a good secondary bid strategy for a client who wanted to run
on Smart Shopping campaigns and use Maximize Conversion Value as a bid strategy? -
CORRECT ANSWER - Target Return On Ad Spend (tROAS)
Which definition corresponds to a free product listing? - CORRECT ANSWER - Free
product listings appear on the Shopping Tab and provide an opportunity to highlight products
and drive customers to your website at no cost.
What are the three main aspects of Google's policy mission statement? Choose three. Select 3
Correct Responses - CORRECT ANSWER - Promote positive experience for all users
Protect users' online safety
