Google Ads Test UPDATED ACTUAL
Questions and CORRECT Answers
Target your ads with keywords - CORRECT ANSWER - When you advertise alongside
search results on the Google Search Network, you select keywords to help target your ads to
people searching for related terms. You can also choose to show your ads at certain times of day,
and specify a location and language.
Get specific about your target audience - CORRECT ANSWER - When you advertise on
websites and mobile apps that show Google ads (called the Google Display Network) and
YouTube, you can get even more specific by choosing the age of the people you want to reach,
the types of sites they visit, and their areas of interest.
Only pay for results - CORRECT ANSWER - You decide how much you want to spend,
and pay only when someone interacts with your ad, like clicking your text ad or watching your
video ad. You base your bids on whatever is best for your business.
Measure your ad's performance - CORRECT ANSWER - Quickly track your ad's
effectiveness and easily make changes to improve results.
Advertise across platforms - CORRECT ANSWER - Connect with customers no matter
where they are—on their computers, tablets, mobile phones, even in apps.
Your ad can appear on Google when people look for the product or service you offer. -
CORRECT ANSWER -
When you create your ad, you'll choose a set of keywords - CORRECT ANSWER - the
words or phrases that will trigger your ad to show. Then, when people search using the words or
phrases you picked, your text ads can appear alongside or above search results.
Google search sites - CORRECT ANSWER - Ads can appear above or below search
results on Google Search. They can appear beside, above, or below search results on Google
Play, Google Shopping, and Google Maps, including the Maps app.
,Google search partners - CORRECT ANSWER - Ads might appear with search results on
websites of Google search partners. For text ads, search partners include hundreds of non-Google
websites, as well as Google Video, and other Google sites.
On websites that your customers visit - CORRECT ANSWER - You can also choose to
show your ads to people as they browse the web. Your text, image, and video ads can appear on
the Google Display Network.
The Display Network - CORRECT ANSWER - -is a collection of websites, including
specific Google websites like Google Finance, Gmail, Blogger, and Youtube—that show ads.
This network also includes mobile sites and apps.
-If you've ever seen an ad on your favorite news site or in your Gmail account, and wondered
how it got there, now you know: websites like these are part of the Google Display Network.
Targeted ads on display network - CORRECT ANSWER - -Choose keywords and topics
related to what your offer
-Choose specific websites or pages
-Choose specific audiences based on their interests, demographics, or whether they've visited
your website before.
Google display network reach - CORRECT ANSWER - "Reach" is the number of 'possible
impressions' who fit within your targeting settings. Generally each time you add a new layer of
targeting, you further narrow the potential reach of your ads. For example, if you set up targeting
for women actively looking to buy a house (that is, "Demographics:Gender:Female"
"Audience:In-market: Real Estate"), you'll have your ads will have a narrower reach than if you
target all people in-market for real estate.
However, adding additional items within a given targeting type will broaden your reach. For
example, if you have targeting for New York and then you add targeting for San Francisco, your
reach expands. Learn more
about targeting for display network campaigns - CORRECT ANSWER - When you
advertise on the Google Display Network—which has over 2 million sites and reaches over 90%
, of people on the Internet—your ads can appear across a large collection of websites, mobile
apps, and video content.
Within the vast reach of the Display Network, meet your advertising goals by focusing your
campaign. To do so, use settings and targeting, which can get your ads seen by the people most
important to your business. This article gives you an overview of Display Network targeting
methods.
Where ads might show on the Display Network - CORRECT ANSWER - Your ads appear
on the Display Network depending on the type of targeting you use in your campaign. This
article explains your targeting options.
Your targeting options - CORRECT ANSWER - On the Display Network, you can use ad
group targeting to help get your ads seen by certain types of people or in certain contexts or
content.
When you focus your targeting on certain types of people, you can aim to get your ads seen by
certain audiences (ex: people who've visited your site, or people that are likely to be in the
market for a given product) or demographics (ex: young men).
When you focus your targeting certain moments, you can specify keywords or topics to get your
ads seen in the context of certain kinds of content (ex: bicycle-related content) or on certain
websites (ex: a managed placement on nytimes.com).
Bidding - CORRECT ANSWER - To increase the impact of a particular targeting setting,
adjust the bid for it. For instance, if showing your ad to parents is particularly valuable to you,
use bid adjustments to increase your bid for parents.
Automatic targeting - CORRECT ANSWER - For targeting that quickly and automatically
optimizes, use automatic targeting. With automatic targeting, you don't need to manage each
aspect of targeting—just let Google's systems discover what strategies work best for you.
On different devices - CORRECT ANSWER - You can show your ads to people as they
search or visit websites on the go:
Questions and CORRECT Answers
Target your ads with keywords - CORRECT ANSWER - When you advertise alongside
search results on the Google Search Network, you select keywords to help target your ads to
people searching for related terms. You can also choose to show your ads at certain times of day,
and specify a location and language.
Get specific about your target audience - CORRECT ANSWER - When you advertise on
websites and mobile apps that show Google ads (called the Google Display Network) and
YouTube, you can get even more specific by choosing the age of the people you want to reach,
the types of sites they visit, and their areas of interest.
Only pay for results - CORRECT ANSWER - You decide how much you want to spend,
and pay only when someone interacts with your ad, like clicking your text ad or watching your
video ad. You base your bids on whatever is best for your business.
Measure your ad's performance - CORRECT ANSWER - Quickly track your ad's
effectiveness and easily make changes to improve results.
Advertise across platforms - CORRECT ANSWER - Connect with customers no matter
where they are—on their computers, tablets, mobile phones, even in apps.
Your ad can appear on Google when people look for the product or service you offer. -
CORRECT ANSWER -
When you create your ad, you'll choose a set of keywords - CORRECT ANSWER - the
words or phrases that will trigger your ad to show. Then, when people search using the words or
phrases you picked, your text ads can appear alongside or above search results.
Google search sites - CORRECT ANSWER - Ads can appear above or below search
results on Google Search. They can appear beside, above, or below search results on Google
Play, Google Shopping, and Google Maps, including the Maps app.
,Google search partners - CORRECT ANSWER - Ads might appear with search results on
websites of Google search partners. For text ads, search partners include hundreds of non-Google
websites, as well as Google Video, and other Google sites.
On websites that your customers visit - CORRECT ANSWER - You can also choose to
show your ads to people as they browse the web. Your text, image, and video ads can appear on
the Google Display Network.
The Display Network - CORRECT ANSWER - -is a collection of websites, including
specific Google websites like Google Finance, Gmail, Blogger, and Youtube—that show ads.
This network also includes mobile sites and apps.
-If you've ever seen an ad on your favorite news site or in your Gmail account, and wondered
how it got there, now you know: websites like these are part of the Google Display Network.
Targeted ads on display network - CORRECT ANSWER - -Choose keywords and topics
related to what your offer
-Choose specific websites or pages
-Choose specific audiences based on their interests, demographics, or whether they've visited
your website before.
Google display network reach - CORRECT ANSWER - "Reach" is the number of 'possible
impressions' who fit within your targeting settings. Generally each time you add a new layer of
targeting, you further narrow the potential reach of your ads. For example, if you set up targeting
for women actively looking to buy a house (that is, "Demographics:Gender:Female"
"Audience:In-market: Real Estate"), you'll have your ads will have a narrower reach than if you
target all people in-market for real estate.
However, adding additional items within a given targeting type will broaden your reach. For
example, if you have targeting for New York and then you add targeting for San Francisco, your
reach expands. Learn more
about targeting for display network campaigns - CORRECT ANSWER - When you
advertise on the Google Display Network—which has over 2 million sites and reaches over 90%
, of people on the Internet—your ads can appear across a large collection of websites, mobile
apps, and video content.
Within the vast reach of the Display Network, meet your advertising goals by focusing your
campaign. To do so, use settings and targeting, which can get your ads seen by the people most
important to your business. This article gives you an overview of Display Network targeting
methods.
Where ads might show on the Display Network - CORRECT ANSWER - Your ads appear
on the Display Network depending on the type of targeting you use in your campaign. This
article explains your targeting options.
Your targeting options - CORRECT ANSWER - On the Display Network, you can use ad
group targeting to help get your ads seen by certain types of people or in certain contexts or
content.
When you focus your targeting on certain types of people, you can aim to get your ads seen by
certain audiences (ex: people who've visited your site, or people that are likely to be in the
market for a given product) or demographics (ex: young men).
When you focus your targeting certain moments, you can specify keywords or topics to get your
ads seen in the context of certain kinds of content (ex: bicycle-related content) or on certain
websites (ex: a managed placement on nytimes.com).
Bidding - CORRECT ANSWER - To increase the impact of a particular targeting setting,
adjust the bid for it. For instance, if showing your ad to parents is particularly valuable to you,
use bid adjustments to increase your bid for parents.
Automatic targeting - CORRECT ANSWER - For targeting that quickly and automatically
optimizes, use automatic targeting. With automatic targeting, you don't need to manage each
aspect of targeting—just let Google's systems discover what strategies work best for you.
On different devices - CORRECT ANSWER - You can show your ads to people as they
search or visit websites on the go:
