POLI 2051 EXAM 3 REVIEW QUESTIONS
AND ANSWERS 100% SOLVED
Ch. 10 - News Media - ✔✔Technology that allows individuals to
communicate efficiently with a large group and over distances.
In political science we are primarily concerned with information media
because it informs us as citizens.
How do candidates and politicians use the media? - ✔✔Image Building
through the media
Controlled Media - candidates control the content of the message.
Advertisements -Types of Ads - ✔✔Positive (acclaim): self-praise,
Negative (attacks): criticism of opponent,
Contrasts: combination of positive for you, negative for your opponent
Defenses: responses to attacks. These are the least common types of ads.
Negative Ads: - ✔✔Focus on the opponent
-Reason to vote against
1
©NINJANERD 2025/2026. YEAR PUBLISHED 2025.
, Brief history of political ads - ✔✔first run by Eisenhower in 1952, tended to
be short, sold candidates like products, etc.
when did Negative ads start - ✔✔Began with the Daisy Girl ad in 1964.
What do you do if you are attacked? - ✔✔Attack back on the same issue.
Bipartisan Campaign Reform Act of 2002 - what did it do? - ✔✔Many things
but it established the rule that candidates had to approve their ads.
Uncontrolled Media - ✔✔candidates have less control over the content.
Debates - when did they first occur? - ✔✔1960 with Nixon vs. Kennedy.
News coverage what are Characteristics of media coverage of politics -
✔✔Horse-race coverage
Issueless
Pack journalism
Style over substance
Anything is newsworthy mentality
Interpretative
Negative
Bothsidesism - ✔✔where the media report both sides uncritically despite
one side's position being nonsensical or untruthful.
Hints from the text: - ✔✔Federal regulatory agencies
2
©NINJANERD 2025/2026. YEAR PUBLISHED 2025.
AND ANSWERS 100% SOLVED
Ch. 10 - News Media - ✔✔Technology that allows individuals to
communicate efficiently with a large group and over distances.
In political science we are primarily concerned with information media
because it informs us as citizens.
How do candidates and politicians use the media? - ✔✔Image Building
through the media
Controlled Media - candidates control the content of the message.
Advertisements -Types of Ads - ✔✔Positive (acclaim): self-praise,
Negative (attacks): criticism of opponent,
Contrasts: combination of positive for you, negative for your opponent
Defenses: responses to attacks. These are the least common types of ads.
Negative Ads: - ✔✔Focus on the opponent
-Reason to vote against
1
©NINJANERD 2025/2026. YEAR PUBLISHED 2025.
, Brief history of political ads - ✔✔first run by Eisenhower in 1952, tended to
be short, sold candidates like products, etc.
when did Negative ads start - ✔✔Began with the Daisy Girl ad in 1964.
What do you do if you are attacked? - ✔✔Attack back on the same issue.
Bipartisan Campaign Reform Act of 2002 - what did it do? - ✔✔Many things
but it established the rule that candidates had to approve their ads.
Uncontrolled Media - ✔✔candidates have less control over the content.
Debates - when did they first occur? - ✔✔1960 with Nixon vs. Kennedy.
News coverage what are Characteristics of media coverage of politics -
✔✔Horse-race coverage
Issueless
Pack journalism
Style over substance
Anything is newsworthy mentality
Interpretative
Negative
Bothsidesism - ✔✔where the media report both sides uncritically despite
one side's position being nonsensical or untruthful.
Hints from the text: - ✔✔Federal regulatory agencies
2
©NINJANERD 2025/2026. YEAR PUBLISHED 2025.
