T/F: Pharmaceuticals are arguably the most socially important healthcare product. - Answers True Pg 1
T/F: Pharmaceutical development is a high-risk undertaking, in which many promising leads prove
disappointing. - Answers True Pg 2
Pharmaceutical sales are highest in which geographical regions? - Answers The U.S., Western Europe,
and Japan (Pg3)
The U.S. accounts for about ____ of the world's pharmaceutical revenues. - Answers B. 50% (pg3)
What has fueled recent growth in the pharmaceutical industry? - Answers population growth and
increased life expectancies (pg4)
According to your manual, which statement accurately describes the predicted relationship between
pharmaceutical companies and genomic research facilities? - Answers partnerships between
pharmaceutical companies and genomic companies will not prove immediately profitable. (pg4)
T/F: Prescription drug therapy is not cost-effective for insurance companies and healthcare providers. -
Answers False (pg4)
T/F: The high price of healthcare is explained by the high price of medicines. - Answers False (pg5)
T/F: One of the oldest and least effective pharmaceutical marketing techniques is DTC (direct-to-
consumer) advertising. - Answers False (pg5)
What influences the number of districts in a region? - Answers the region's population
What is an example of the regionalization of healthcare delivery systems? - Answers California and
Florida have different prescription reimbursement policies.
T/F: The heart of a pharmaceutical sales team is the Regional Manager. - Answers False
T/F: Most DMs did not start as representatives. - Answers False (pg7)
How many territories are in a typical district? - Answers B. 8 to 12 (pg6)
What is the most effective method for grabbing market share? - Answers A. comparative selling (pg10)
T/F: Pharmaceutical reps mainly visit pharmacies. - Answers False (pg11)
T/F:It usually only takes 1-2 calls to a physician before he or she commits to prescribing your product. -
Answers False (pg12)
T/F: The pharmacist may dispense a product other than what the physician prescribed - Answers True
(pg12)
, Who classifies as payers? - Answers Employers
What defines ethical pharmaceutical companies? - Answers researching and developing novel drugs
T/F: One of the most disappointing results of the pharmaceutical industry's continued investment in R &
D is the few new drugs being approved and in development. - Answers False (pg15)
How long are people newly diagnosed with HIV expected to live? - Answers another 50 years (pg16)
How much has the average American lifespan increased since 1890? - Answers almost 10 years (pg17)
What is a treatment group? - Answers a group of patients assigned to receive a specified treatment
(pg18)
What is the main difference between a blinded and double-blinded study? - Answers In a double blind
study, neither the study staff nor the study participants know which subjects are in the experimental
group and which in the control. (pg18)
What does asymptomatic mean? - Answers not exhibiting signs or symptoms (pg18)
Which term denotes the study of bodily functions (as opposed to structures)? - Answers physiology (pg
19)
T/F: In its broadest definition, a drug is any substance that produces a physical or psychological change
in the body. - Answers True (pg20)
How does the Federal Food, Drug and Cosmetic Act (FFDCA) define a drug? - Answers any substance
intended for use in the diagnosis, cure, mitigation, treatment or prevention of disease, or a substance
other than food intended to affect the structure or function of the body (pg20)
Which statement about vitamins is CORRECT? - Answers Most of the body's required vitamins must be
taken in from outside the body. (pg21)
T/F: ADME testing measures the rate at which the body absorbs the drug, distributes it to the organs
necessary to produce the desired effect, metabolizes it into waste material and then excretes it from the
body. - Answers True (pg22)
ADME testing is primarily used in what field? - Answers pharmacokinetics (pg22)
Which statement about placebos is CORRECT? - Answers Placebo effects can lead to withdrawal
symptoms. (pg 24)
T/F: On average, only about 5 of 4,000 drugs studied in the laboratory are eventually studied in people. -
Answers True (pg24)
Which statement is TRUE about drugs taken sublingually? - Answers Sublingual drugs are absorbed
directly and almost immediately into the bloodstream. (pg 28)