SAFE AGILE PRODUCT MANAGEMENT
(APM)
ThepoPMpomaypofulfillpotheporolepoofpothepo_____?po-poans--
Productpoowner:podefiningpostories,poprioritizingpoteampobacklogs,poacceptingpostories,poe
tc.
TpoorpoF?poPMposupportspoallpoproductpoaspectspo-poans--Truepo-
poActspoaspomarketing,pocontactpoforpoales,poreviewspolegalpoagreements,poresponsespoto
poserviceporequests,pomanagespovaluesteampoeconomics
PMsporelypoonpo___poforpodevelopmentpofacingpoconcernspo-poans--ProductpoOwners
Fourpodimensionspoofpoproductpomanagementpostakeholderspo-poans--
Businesspogoals,pogettingpoitpooffpotheposhelfpo(shipped),pogettingpoitpobuiltpoandpoleveragi
ngposupport
____________po____________poispoanpoiterativeposolutionpodevelopmentpoprocesspothat
popromotespoapoholisticpoapproachpotopodelightingpoallpostakeholderspo-poans--
Designpothinking
Desirable,posustainable,pofeasiblepoandpo_________poarepothepofourpoareaspoofpodesignpo
thinkingpo-poans--viable
Drivingpoproductpostrategypoandpoexecution,pocommunicatingpovision,pomanagingpoprogr
ampobacklogpoallpohavepotopodopowithpowhatpoAPMpoarea?po-poans--Feasible
Whatpoarepothepo2popopulationspoofpoGeoffreypoMoore'spoCrossingpothepoChasm?po-
poans--Earlypoadopterspoandpolatepoadopters
WhatpoispoDesignpoThinking'spodoublepodiamond?po-poans--
Understandpothepoproblem,podesignpotheporightposolution
WhatpoarepothepotwopostepspoofpoUnderstandingpothepoProblempoinpoDesignpoThinking?
po-poans--Discoverpo(diverge),poDefinepo(converge)
WhatpothepotwopostepspoofpoDesigningpotheporightposolutionpoinpoDesignpothinking?po-
poans--Developpo(diverge),poDeliverpo(Converge)
, Focusespoonpothepowho,powhatpoandpowhy,poDeterminespoconcepts,poopinionspoandpoval
ues,poassessespovaluepoprovidedpoandpowhatpointernal/
externalpocustomerspowillpopay,poinfluencespomarketingpoandposalespoispowhatporesearchp
oarea?po-poans--MarketpoResearch
Fusespoonpothepohow,poobservespoandpoevaluatespowhatpocustomerspoandpouserspodo,po
determinespohowpocustomerspousepoorpowillpousepothepoproduct,poinfluencespocapabilities
poandpofeaturespoispowhatporesearchpoarea?po-poans--Userporesearch
Whatporesearchpoareapogenerallypoalignspotopolong-
termpoproductpodevelopmentpoplanningpohorizions?po-poans--Marketporesearch
TpoorpoF.poContinuouspoexplorationpoispomarketporesearchpo-poans--True
Whatpoarepothepo5popopulationspoofpodiffusionpoofpoinnovation?po-poans--
Innovators,poearlypoadopters,poearlypomajority,polaterpomajoritypoandpolaggards
Whatpokindpoofpodatapois:poPreviouslypocollectedpoandpopublishedpodata,poandpomaypoorpo
mayponotpoaddresspospecificpoquestionspo-poans--Secondarypodata
Whatpokindpoofpodatapois:pocustompodesignedpoandpoimplementedpotopoanswerpospecificpo
questionspoaspobestpoaspopossible?po-poans--Primarypodata
Usagepoanalytics/
productpotelemetry,pogovernmentpodatapoandpolibrariespoarepoallpoexamplespoofpowhatpoki
ndpoofpodata?po-poans--Secondarypodata
A/Bpotesting,poquestionnaires/
surveyspoarepoexamplespoofpowhatpokindpoofpoPrimarypodata?po-poans--Quantitative
SImpleposurveys,poGemba,poinnovationpogamespoandpotradepostudiespoarepoexamplespoo
fpowhatpokindpoofpoPrimarypoData?po-poans--Qualitative
Whatpoofpothesepoarepoconsideredpouserporesearch:poUsagepoanalytics,pogovernmentpoda
ta,polibraries,posyndicated/privatepodata?po-poans--syndicated/privatepodata
Whichpoofpothesepoarepoconsideredpomarketporesearch?
poChoicepomodeling,poconjointpoanalysis,poquestionnaires/surveyspoorpoA/Bpotesting?po-
poans--Nonepo-potheypoarepoallpoprimarypomarketporesearch
Buildspocustomerpoempathypowithpoteampodoingpotheporesearch,pocreatespovivid,poconcret
epolanguagepoandpocommitmentpotoposolvepocustomerspoproblems,poformspothepofoundati
onpoofpoinnovationpobypolettingpoyoupoexplorepo'whatpoyoupodon'tpoknowpoyoupodon'tpokno
w'poarepoallpostrengthspoofpowhatpokindpoofporesearch?po-poans--Qualitativeporesearch
(APM)
ThepoPMpomaypofulfillpotheporolepoofpothepo_____?po-poans--
Productpoowner:podefiningpostories,poprioritizingpoteampobacklogs,poacceptingpostories,poe
tc.
TpoorpoF?poPMposupportspoallpoproductpoaspectspo-poans--Truepo-
poActspoaspomarketing,pocontactpoforpoales,poreviewspolegalpoagreements,poresponsespoto
poserviceporequests,pomanagespovaluesteampoeconomics
PMsporelypoonpo___poforpodevelopmentpofacingpoconcernspo-poans--ProductpoOwners
Fourpodimensionspoofpoproductpomanagementpostakeholderspo-poans--
Businesspogoals,pogettingpoitpooffpotheposhelfpo(shipped),pogettingpoitpobuiltpoandpoleveragi
ngposupport
____________po____________poispoanpoiterativeposolutionpodevelopmentpoprocesspothat
popromotespoapoholisticpoapproachpotopodelightingpoallpostakeholderspo-poans--
Designpothinking
Desirable,posustainable,pofeasiblepoandpo_________poarepothepofourpoareaspoofpodesignpo
thinkingpo-poans--viable
Drivingpoproductpostrategypoandpoexecution,pocommunicatingpovision,pomanagingpoprogr
ampobacklogpoallpohavepotopodopowithpowhatpoAPMpoarea?po-poans--Feasible
Whatpoarepothepo2popopulationspoofpoGeoffreypoMoore'spoCrossingpothepoChasm?po-
poans--Earlypoadopterspoandpolatepoadopters
WhatpoispoDesignpoThinking'spodoublepodiamond?po-poans--
Understandpothepoproblem,podesignpotheporightposolution
WhatpoarepothepotwopostepspoofpoUnderstandingpothepoProblempoinpoDesignpoThinking?
po-poans--Discoverpo(diverge),poDefinepo(converge)
WhatpothepotwopostepspoofpoDesigningpotheporightposolutionpoinpoDesignpothinking?po-
poans--Developpo(diverge),poDeliverpo(Converge)
, Focusespoonpothepowho,powhatpoandpowhy,poDeterminespoconcepts,poopinionspoandpoval
ues,poassessespovaluepoprovidedpoandpowhatpointernal/
externalpocustomerspowillpopay,poinfluencespomarketingpoandposalespoispowhatporesearchp
oarea?po-poans--MarketpoResearch
Fusespoonpothepohow,poobservespoandpoevaluatespowhatpocustomerspoandpouserspodo,po
determinespohowpocustomerspousepoorpowillpousepothepoproduct,poinfluencespocapabilities
poandpofeaturespoispowhatporesearchpoarea?po-poans--Userporesearch
Whatporesearchpoareapogenerallypoalignspotopolong-
termpoproductpodevelopmentpoplanningpohorizions?po-poans--Marketporesearch
TpoorpoF.poContinuouspoexplorationpoispomarketporesearchpo-poans--True
Whatpoarepothepo5popopulationspoofpodiffusionpoofpoinnovation?po-poans--
Innovators,poearlypoadopters,poearlypomajority,polaterpomajoritypoandpolaggards
Whatpokindpoofpodatapois:poPreviouslypocollectedpoandpopublishedpodata,poandpomaypoorpo
mayponotpoaddresspospecificpoquestionspo-poans--Secondarypodata
Whatpokindpoofpodatapois:pocustompodesignedpoandpoimplementedpotopoanswerpospecificpo
questionspoaspobestpoaspopossible?po-poans--Primarypodata
Usagepoanalytics/
productpotelemetry,pogovernmentpodatapoandpolibrariespoarepoallpoexamplespoofpowhatpoki
ndpoofpodata?po-poans--Secondarypodata
A/Bpotesting,poquestionnaires/
surveyspoarepoexamplespoofpowhatpokindpoofpoPrimarypodata?po-poans--Quantitative
SImpleposurveys,poGemba,poinnovationpogamespoandpotradepostudiespoarepoexamplespoo
fpowhatpokindpoofpoPrimarypoData?po-poans--Qualitative
Whatpoofpothesepoarepoconsideredpouserporesearch:poUsagepoanalytics,pogovernmentpoda
ta,polibraries,posyndicated/privatepodata?po-poans--syndicated/privatepodata
Whichpoofpothesepoarepoconsideredpomarketporesearch?
poChoicepomodeling,poconjointpoanalysis,poquestionnaires/surveyspoorpoA/Bpotesting?po-
poans--Nonepo-potheypoarepoallpoprimarypomarketporesearch
Buildspocustomerpoempathypowithpoteampodoingpotheporesearch,pocreatespovivid,poconcret
epolanguagepoandpocommitmentpotoposolvepocustomerspoproblems,poformspothepofoundati
onpoofpoinnovationpobypolettingpoyoupoexplorepo'whatpoyoupodon'tpoknowpoyoupodon'tpokno
w'poarepoallpostrengthspoofpowhatpokindpoofporesearch?po-poans--Qualitativeporesearch