C216 Final Exam – Questions And Accurate Answers
Drip vs. Drench hypothesis Right Ans - one positive portrayal of character
on show that people want to watch will do more than oversaturation of
stereotypes
Bond (2014) Right Ans - Content analysis; asked how how common GLB
portrayals in the media gay youth consume the most? surveyed national
sample of GLB youth on their favorite media; content analyzed the media for
sexualized talk, sexualized behavior, and whether portrayals stereotyped or
validated sexuality. Results: sexual talk - open discussions about being gay or
lesbian have increased from 2002, only 20% from gay perspective. Behavior -
hasn't changed since 2002. Frequency of instances - 90% of talk/behavior in
the media that sexual minorities are viewing assume heterosexual
behavior/talk is the norm. Effects - does not empower or give confidence to
GLB youth
how we define "sex" in the media Right Ans - sexual acts, sexual talk,
nonverbal behaviors, physical sexualization, sexual risk behaviors, safe sex,
STIs
sexual socialization Right Ans - the process through which individuals lean
and internalize knowledge, norms, and ideas
Sex on TV Studies (1997-2005) Right Ans - longitudinal analysis of general,
prime time, "teen" programs; 1154 programs were analyzed for sexual talk,
sexual behavior, risk and responsibility. Results: 77% of content had some
type of sexual content, 5 sexual scenes per hour on average, sexual talk more
common than behaviors, most common sex behaviors were precursory
(intimate touching, kissing, and flirting); most common sex talk was about
sexual acts that already occurred
ratings creep Right Ans - Why has sex in the media become more common
and the norm (sex in the media becoming more common and the norm, gauge
for measure changing)
gratuitous sex Right Ans - form of advertising where sexual reference is
used to sell products that do not relate to sex
Drip vs. Drench hypothesis Right Ans - one positive portrayal of character
on show that people want to watch will do more than oversaturation of
stereotypes
Bond (2014) Right Ans - Content analysis; asked how how common GLB
portrayals in the media gay youth consume the most? surveyed national
sample of GLB youth on their favorite media; content analyzed the media for
sexualized talk, sexualized behavior, and whether portrayals stereotyped or
validated sexuality. Results: sexual talk - open discussions about being gay or
lesbian have increased from 2002, only 20% from gay perspective. Behavior -
hasn't changed since 2002. Frequency of instances - 90% of talk/behavior in
the media that sexual minorities are viewing assume heterosexual
behavior/talk is the norm. Effects - does not empower or give confidence to
GLB youth
how we define "sex" in the media Right Ans - sexual acts, sexual talk,
nonverbal behaviors, physical sexualization, sexual risk behaviors, safe sex,
STIs
sexual socialization Right Ans - the process through which individuals lean
and internalize knowledge, norms, and ideas
Sex on TV Studies (1997-2005) Right Ans - longitudinal analysis of general,
prime time, "teen" programs; 1154 programs were analyzed for sexual talk,
sexual behavior, risk and responsibility. Results: 77% of content had some
type of sexual content, 5 sexual scenes per hour on average, sexual talk more
common than behaviors, most common sex behaviors were precursory
(intimate touching, kissing, and flirting); most common sex talk was about
sexual acts that already occurred
ratings creep Right Ans - Why has sex in the media become more common
and the norm (sex in the media becoming more common and the norm, gauge
for measure changing)
gratuitous sex Right Ans - form of advertising where sexual reference is
used to sell products that do not relate to sex
