Integrated marketing midterm review Exam Questions and Correct Answers

integrated marketing midterm review
what are the 4 P's of the marketing mix - Question and answers

what is IMC - Question and answersintegrated marketing communication. Using
different forms of marketing to reach all potential markets

Why is IMC so important - Question and answersit avoids duplication
integrates various communication features
more efficient and effective communication
changing environment

list two elements of the promotional mix - Question and answersadvertising
digital media
personal selling
sales promotion
direct marketing
publicity

list the components of an IMC plan - Question and answersexecutive summary
situation analysis
imc objectives
target market analysis and selection
imc strategies
performance metrics

what is psycho graphic segmentation - Question and answerssegmentation based on
personality traits and lifestyles

what is behvaioristic segmentation - Question and answerssegmentation based on
buyer behavior

how do you define positioning - Question and answersplacing the product in one or
more target markets to make it unique

list three different positioning strategies - Question and answersattribute, price, use,
user, class,

how do you define consumer behavior - Question and answersthe activities a consumer
uses to fulfill his wants or needs

how do you define maslow's hierarchy of needs - Question and answersself
accumulation
esteem
social