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clause - ✔✔string of language w/ subject and verb
F.A.N.B.O.Y.S. - ✔✔For
And
Nor
But
Or
Yet
So
action verb - ✔✔managing, analyzing, completing
passive verb - ✔✔is, am, were, was
camoflauged verbs - ✔✔-ion
functional word - ✔✔express relations
content word - ✔✔carry meaning
connotative - ✔✔underlying meaning, perception
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, denotative - ✔✔meaning by definition
abstract - ✔✔intangible, conceptual
concrete - ✔✔tangible (five senses)
time, idea, anger, happiness - ✔✔abstract
chair, table, wall - ✔✔concrete
A.I.D.A. - ✔✔1. grab Attention
2. Introduction, Interest
3. create Desire
4. request Action
illustrators - ✔✔good; intended movements to facilitate content
regulators - ✔✔bad; habits, nerves, anxieties
generalizations - ✔✔perceptions about entire culture
cons to generalizations - ✔✔stereotypes; rigid pov
pros to generalizations - ✔✔prototype pov; flexibility
shaping information - ✔✔direct v indirect
direct - ✔✔why? of message is answered initially
indirect - ✔✔beat around the bush
U.S. is a ___ context culture - ✔✔low; direct, to the point
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©JOSHCLAY 2024/2025. YEAR PUBLISHED 2024.