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Exam (elaborations)

Hospitality Revenue Management Final Exam with verified solutions

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Hospitality Revenue Management Final Exam with verified solutions

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Hospitality
Revenue
Management
Final Exam with
verified
solutions
Most of the entities below are classified as
"Chains". Which one is a "Parent Company"
consisting of multiple chains? - answer Accor
Hotels


Which is a true statement about Parent
Companies? - answer Parent Companies and the
related chains have changed over time


What are the three different operation types? -
answer Chain Management, Franchise,
Independent

,Which is a true statement about Management
Companies? - answer Management companies have
contracts where they receive payment for their
services and/or some portion of profits


Which is a true statement regarding geographic
categorization? - answer STR uses the UNWTO
definitions when it comes to recognizing countries


Which two geographic categories are the most
important for a hotel GM? - answer Market and
Submarket


Markets and Submarkets are created based on
what two determining factors? - answer Number of
hotels and participation


Which is a true statement regarding Submarkets -
answer A submarket may represent a small city in
a rural market


How many Scale categories are there compared to
Class categories? - answer 7 Scale categories and 6
Class categories

,Which one of the following is an accurate
statement regarding Scale and Class groups and a
single chain? - answer A Ritz Carlton hotel will
always be in the same Scale and Class groups in
every country throughout the world


The four key considerations when creating a
Competitive Set are? - answer Participation,
Proximity, Pricing and Product


The definitions for Supply, Demand and Revenue
used by STR and others in the lodging industry are
taken from what source? - answer Uniform System
of Accounts for the Lodging Industry


Which is true regarding the type of performance
data (Supply, Demand, Revenue) that STR
receives? - answer Daily and monthly only


You receive your monthly STAR and find that it
includes weekday and weekend performance, what
days are included in "weekday" in most parts of
the world? - answer Sunday thru Thursday


In which of the following situations will occupancy
increase? - answer Supply decreases 10% and
demand decreases 5%

, Which statement is true regarding RevPAR? -
answer It can be thought of as a combination of
Occupancy and ADR


Use the spreadsheet below to answer Question 17.
The March YTD Occupancy (E5) is _______. - answer
63.2%


Use the spreadsheet below to answer Question 18.
The Average Daily Rate percent change for April
(G5) is ______. - answer 1.5%


Which one of the following statements is accurate
regarding "Sufficiency" as it related to competitive
set data? - answer The sufficiency rules are in
place to protect the confidentiality of the data


Key Performance Indicators (KPI) for the
Competitive Set (for example the average
Occupancy) are: - answer Always based upon the
aggregated raw data of each member of the
competitive set


When you receive your STAR report, your ADR for
the month was $100 and the competitive set ADR
was $90. What can you tell? - answer Your ADR was

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